Rebirth 07 Becomes the First Internet Celebrity.
Chapter 340 Negotiating the Price
After the New Year, everyone returned to their own positions and became busy again.
My godfather and godmother returned to that small town.
My godfather continued to teach and educate, while my godmother continued to be busy with her charity work.
They are not limited to sponsoring children from surrounding cities, but have expanded their scope.
From the very beginning, we helped girls go to school and leave the countryside.
Later on, we will help more families in need.
A women's rescue station was established to provide vocational training, job arrangements and legal aid to women who are unable to work and are persecuted.
Jiang Xue's several companies donate special funds to these projects every year.
Because of what she did, Godmother has appeared on local TV stations many times. So in addition to Jiang Xue's donation, the website itself has traffic and there are many social donations, so there is no shortage of funds for operation. What Godmother and her team have to do now is to spend the funds fairly and justly where they are needed and into the hands of those in need.
Whether it is a volunteer or management such as a godmother, they all have a salary, which is also not much.
So even though they have money on paper, they still live like ascetics.
But when my godmother talks about what she is doing now, her face is full of pride.
Jiang Xue is also proud of them.
After seeing off my godparents, school started again.
Xu Mo flew back with Tan Xiao again this year.
As in previous years, he first sent Tan Xiao back home and then returned to his own home.
The two talked about what they saw and heard during the New Year along the way.
Go home for some warmth, and then officially start school.
Both of them were busy with their own things.
In her sophomore year, Jiang Xue did not choose the finance industry, but the marketing department. The courses were much easier for Jiang Xue to learn.
The course content of the Marketing Department is more inclined towards business operations and management. Compared with other students who follow the textbooks completely, Jiang Xue has relatively more management experience and can think and implement in combination with reality.
So while she is studying, she can also spare a lot of energy to cooperate with team members to manage the account and complete some filming.
You can also participate in some club activities and meet many students from various majors in the same school.
At the same time, the crew took a week off after the Chinese New Year. After the holiday, they began busy filming.
It’s only a 24-episode TV series with a modern theme, so it was filmed very quickly.
By mid-March, the shooting task was basically completed.
A professional TV editing company was hired to cut two episodes. After watching them, Jiang Xue had not yet pointed out any points that she thought were not so good, but the screenwriter Yu Yue immediately disagreed.
Afterwards, the director and Chen Xin were not satisfied.
"You can't get good products at a cheap price. I asked to change the company to cooperate with. What a shame! Director Mu shot it so well, but the editing is terrible." Yu Yue complained to Chen Jing, who was in charge of the money.
"It's just a first draft. You decide how to change it." The outsourcing company responsible for editing wiped the sweat from their forehead, fearing that the client would replace them.
"Don't include this part. The only thing left in eating here is picking up food and putting it into the mouth. All other ineffective plots should be deleted." Mu Yunzhou made his own suggestions based on the scenes seen in the first episode.
"Give me more sweet moments. You actually deleted my lines that were so sweet. What were you thinking? And please move faster here." Screenwriter Yu Yue also expressed his thoughts.
“Videos can also be retouched. The picture presentation is too realistic, and you can even see the actors’ pores. We need to beautify the characters like we do photo retouching, otherwise it will be too unaesthetic.” Chen Xin offered his suggestion.
Three people gathered around the clip and expressed their opinions.
The editing company is an outsourcing company, and they have also taken over the post-production of many TV series that have been broadcast on satellite channels.
The requirements for a small web series are higher than those for some TV series broadcast on TV.
It's outrageous!
Although he had a lot of complaints, he still followed the instructions of the three people to edit, record and arrange it.
It is foreseeable that several versions will have to be revised repeatedly in the future.
Jiang Xue originally had some opinions, but after seeing the three of them like this, she chose to shut up.
All three of them have their own aesthetics and opinions. As a boss, she is now learning to shut up and let competent employees come.
It just so happened that the marketing was chosen to be handled by Cui Yuan from Netstar Media, who has the same boss, and his quote was arguably the lowest in the industry.
Jiang Xue and Cui Yuan shared a few of their ideas and entry points, and left the rest to Cui Yuan to develop on his own.
There is still some time before the launch, so I made a promotion plan first.
Netstar Media has separated Cui Yuan's business and established a subsidiary.
The department, which had been operating at a loss before, gradually built up its reputation through several rounds of public relations and marketing. Because it started early, it had a group of active marketing accounts with more fans. If there were some events, dramas or movies to promote online, you could basically see some related comments and public relations content posted on their accounts.
The comments on their accounts are pertinent and their points of view are sharp. Although they accept money, they do not accept all kinds of money and they have their own stance.
The content is in the form of video, with compact editing and strong entertaining value. It is often popular on Weibo and pushed to users by the platform, so Cui Yuan's team is considered to be well-known in the circle.
Jiang Xue took Cui Yuan's promotion plan, the first two sample episodes, and the subsequent scripts, and went to the video platform with Chen Jing and the company's legal department to negotiate the price.
We talked to more than one company, basically all of them were the top video websites, and the price they offered was not high.
The money invested in this drama, including the later investment, has reached nearly 8 to 9 million yuan. This does not include the subsequent marketing and promotion costs.
Including marketing and promotion expenses, the total investment is estimated to be 13 million.
Some platforms are only willing to pay 3 million and require the work to be licensed to them, with a payment period of 6- months.
There are also websites willing to spend 1500 million to buy out. The subsequent promotion and copyright belong to them and will be operated by the website.
Although I'm not losing money, I feel like I've been shouting in vain for so long.
For a time, all the team members felt demoralized.
It was Jiang Xue who suggested that we could check out some up-and-coming video websites.
The website I visited today is called iQiyi. It has been established for only two or three years, but it has been developing very rapidly.
However, people in the same industry did not believe how high a price iQiyi could offer.
Because iQiyi has only been online for more than two years, its annual financial reports have shown losses.
At this time, are they willing to spend such a large amount of money to buy an online drama?
Jiang Xue is still confident, because just in March, the website launched the Sharing the Same Taste Plan, which means that through a clearly visible business model, it is aimed at professional content producers, from content display to final commercial sharing.
Jiang Xue hadn't thought about how much it could be sold for.
The prices these people offered exceeded her expectations, and the quotes further proved their recognition of the work.
Jiang Xue is more interested in their profit-sharing model.
She felt that, with the quality of their drama, combined with subsequent marketing and publicity, it would be better to try their hand at profit sharing. It was risky, but if they succeeded, they would be the first to try it out.
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