Rebirth 07 Becomes the First Internet Celebrity.

"Boss, regarding the previous script, do you have any good suggestions for changes?" Mu Yunzhou asked Jiang Xue.

He also talked to several screenwriters and directors in the company, and everyone gave a lot of suggestions.

But these are things he doesn't want to change.

But he thinks that movies and web dramas are different, and it is not appropriate to shoot them so superficially, but they should be more stylish.

Jiang Xue had seen his previous movies, and the film review was also written by Jiang Xue.

He felt that Jiang Xue and he had a resonance.

So I want to hear Jiang Xue’s opinion.

Jiang Xue recalled the script she had read before.

It depicts the struggles of little people's lives with wit and humor, social phenomena, and witty humor. The script is good and the whole movie is quite profound, but it lacks entertainment.

Jiang Xue expressed her opinion.

Mu Yunzhou sighed, "Everyone says so, maybe it's really what you said."

"I've been a little confused recently. I used to look down on movies with simple plots and lack of depth and connotation. But last year's Lunar New Year film, which grossed 12 billion yuan, made me doubt my own perception of it."

"That work has a simple plot, vulgar jokes, and the supporting characters act crazy and stupid, but it is precisely such a work that is loved by the public and has such a high box office."

"Maybe I really need to completely change my thinking." Mu Yunzhou pondered.

"The other party's success in the market also reflects that it has met certain needs of the audience to a certain extent. Those works with relatively high box office also meet this condition. The reason why commercial films are called commercial films is that they are for the purpose of making profits. As long as they are profitable, there must be an audience. You have to consider what the public wants to see?" Jiang Xue said.

"The public wants to see star effects, entertainment, genre-based, high-cost production, and large-scale marketing and publicity." Mu Yunzhou expressed his understanding.

"Yes." Jiang Xue agreed, and then continued, "In fact, there is a reason why bad movies exist. Movies were made for the elites, people with cultural literacy and purchasing power. But with the rapid economic growth, Chinese people have money, and the price of a movie ticket is the same for the elites and ordinary people."

“The elites still have the monopoly and the right to speak, but the main consumers have become the masses, so the elites are always complaining, while the masses are desperately consuming. However, the elites in our country only exist in a small part, and most of them are ordinary people.

You may think that the audiences of popular movies are stupid and have low taste, but this is the reality. They don't like to watch complicated and profound things, sad, artistic, or incomprehensible things.

They want to watch movies that are simple, direct, understandable, and can bring them emotional value.”

"I studied marketing, and this phenomenon actually reflects that the downward trend of the economy has already emerged, and people don't want to go to the cinema to feel sad."

"In fact, it's not just the film industry. Novels, TV dramas, web series, and even the content posted on Weibo, light-hearted and entertaining content has a higher click-through rate than serious popular science and drama."

"The overall environment is developing rapidly, and people are in a tight state in order to keep up with housing prices and commodity prices. At this time, the entertainment industry is needed to relax."

"I also have investments in other industries. Every time I start a project, the first thing I do before selling a product is to determine the target consumer group."

"Movies are actually commodities. We need to identify the main consumers, make movies for them to watch, and make corresponding content based on their preferences and pain points, and do corresponding marketing promotions. Then they will buy, and the market will buy."

Jiang Xue's words made Mu Yunzhou feel like the fog had been cleared.

At the same time, he also realized more clearly the reasons why his previous two works failed.

There are also reasons why some of the works he is optimistic about are not box office hits.

He has a high level of education and grew up in a family with a strong artistic atmosphere. He is actually one of the elites that Jiang Xue mentioned.

What he likes and pursues is different from what the public likes and pursues.

He should not judge a work only from his own perspective.

We should judge whether this film is good or not, and whether it is interesting or not, from the perspective of the public's aesthetic taste.

Looking at Jiang Xue again, there was admiration in his eyes. She was really a good boss who could give people guidance!

He must follow her closely!

"Thank you Jiang Xue! I know how to change the script now!"

"Director Mu, come on! I am very optimistic about you." Jiang Xue said encouragingly.

"I will definitely live up to your cultivation!" After saying this, he left with full of fighting spirit.

After leaving, I took immediate action, overturned the original script and started over again, looked at the best-selling works at home and abroad in recent years, learned, and recorded their common points.

In the end, he completely gave up on the previous script and filmed two web dramas, both of which were adapted from novels.

Perhaps you can consider continuing with the novel adaptation.

Talk to the screenwriters and the employees in the company who purchase film and television copyrights to find out if there are any works suitable for being made into movies.

He actually saw a particularly suitable one.

Recommended by Yueyue.

It was written by an author friend of hers.

But this work is not finished yet.

Mu Yunzhou read it and felt that the beginning of the first three chapters was very appropriate.

I immediately added the other party’s contact information, asked for the outline of subsequent developments, and then talked about cooperation.

The other party is a novel author who writes for physical publication.

This book is also intended to be published, so it is not released online.

Mu Yunzhou read the first few chapters and immediately confirmed the story outline and decided to shoot this.

Buy the copyright and ask the author to write the ending quickly.

Then, after thinking for a long time, the screenwriter asked Yu Yue and a film screenwriter he knew before to adapt the film together.

The story is simple.

It's about an old lady in her sixties.

She doesn't have a good relationship with her family, and her son and daughter-in-law think she has many problems that are typical of elderly people.

There is no way for three generations to live together.

In the eyes of her son and daughter-in-law, the old lady is stubborn, picky, and a little mean.

I have collected a lot of old things at home, and I can’t bear to throw them away, so my home is cluttered.

And no matter what I say, he won't change and keeps acting like an elder.

The old lady was unhappy living there because her daughter-in-law and she couldn't get along, so she asked to move back to the old house and live on her own.

When her granddaughter and son helped her move and clean up the old house, the old lady saw her old sewing machine and the beautiful clothes she had made when she was young.

I thought about my dream when I was young, which was to become a tailor, and I became a tailor.

At that time, fabric resources were limited, colors and patterns were limited, and learning methods were also limited. However, she still relied on her hobby to find ways to recreate and make many beautiful clothes that she saw in magazines and on TV.

Later, she got married, had children, and raising them wore away her hobbies. The hands that used to hold scissors and thread a needle were now used to hold bottles, hold babies, and use pots and pans.

The granddaughter also saw the clothes that her grandmother made when she was young, and she liked them very much and wanted them.

The clothes were dusty, so the old lady washed and dried them again, preparing to alter them according to her granddaughter's size. After everyone left, she also had the idea of ​​trying the clothes on herself.

Replaced immediately.

After putting on the change, she stood in front of the mirror. In the mirror, the old lady's hair turned from gray to black, the wrinkles on her face became smooth, and the fallen teeth grew back.

The woman in the mirror seemed to have returned to her youth.