Rebirth of Minister Qi

Business environment is a new term these days. It was originally coined by Qi Tongwei and is now only used in Jiangdong Province. It is unimaginable in other provinces.

Even the eastern Guangdong Province, which has a similarly active economy, is not friendly to workers. The public security is not good, and the area is the hardest hit when it comes to checking temporary residence permits.

After watching the previous advertisement, many enterprises and workers who had originally taken root in eastern Guangdong flocked to Dong'ou City. However, other districts and counties did nothing and enjoyed many benefits.

After watching the advertisement, Qi Tongwei felt a little dissatisfied. The level of advertising nowadays is certainly not as good as it will be 20 years later.

"Minister Hu, this ad is still missing something. Bring me the script."

Minister Hu and the people sent by the city's TV station stared at Qi Tongwei closely. He was still reading the script.

“I personally think that this ad is too long.

All in all, it took about a minute.

Don’t make it so long. Ordinary people are not interested in such long things. It’s not a TV series, right? There’s no Eighteen Dragon Subduing Palms in our advertisement.

In my opinion, fifteen seconds is enough."

"Fifteen seconds!"

The first two ads were both 30 seconds long, and Qi Tongwei was quite satisfied with them at the time, but this one seemed too mixed.

“Yes, fifteen seconds.

Although our new district has so many advantages, ordinary people can't remember them.

We must repeatedly emphasize one concept: Jiangbei New District is good, Jiangbei New District is wonderful.

Highlight the concept in the first second. Don't play any suspenseful twists on me. I want people to praise me in the first second.

It should be catchy, just like that advertisement, which says that the only gift given is Nooheijin, and it goes to the fifth floor in one breath.

Just like this, think of a slogan and read it out in the first second.

Then within fifteen seconds, multiple images flash by, four or five will be enough, such as our special patrol team patrolling, those guys are so handsome.

In the administrative approval center, there is a scene where business registration is quickly processed, with a person standing next to him, such as Zhu Shimao, a handsome guy with thick eyebrows and big eyes.

They said that setting up a business here can be done on the same day in just one, two, three steps, and then the staff handed the business license to handsome Zhu.

Finally, I have to emphasize again that we don’t have a shelter here, so we don’t check temporary residence permits. Just take the initiative to register your residence.

Don’t put too many key points. If your video is so long, no one will remember it and no one will have the patience to watch it.

Our city promotional advertisements are unique in the country. Other cities have not kept up at all. That is because they are short-sighted. Talent is the foundation of urban development. Only by attracting talent can the city have room for development.

Minister Hu, you need to deeply understand this concept and keep up the good work to make this a good film. "

Minister Hu's current image is very different from the housewife she was half a year ago. She is now dressed in professional attire and has even cut her original fluffy head into short hair. She is also much more proactive in doing things.

It seems that some cadres are influenced by the environment. If they continue to work in the municipal TV station, they may always look like housewives.

“Then District Chief, I will discuss this with the director team.

But asking Zhu Shimao might be a little difficult, so I'll give it a try."

Qi Tongwei suddenly laughed.

"I'm just giving an example, because this actor has a good image, thick eyebrows and big eyes, and he has always been a decent person.

You decide for yourself. If you can invite a celebrity, that’s the best. If you can’t, just find a handsome middle-aged man with a good image.”

Sometimes, what leaders say is unintentional, but subordinates have to do it. Qi Tongwei just mentioned Zhu Shimao casually, and it was just a casual remark. In fact, no one cares who it is. But when Minister Hu heard it, it became an order from the leader, which had to be carried out.

This is also the most fascinating part of being a leader. Imagine a middle-aged man. At home, his wife usually yells at him, and his children just ignore him. He has little sense of existence.

But when he is at work, the power brought by his position makes his words final. Even if he casually mentions the name of a celebrity, his subordinates have to take it seriously and really invite him.

It is no wonder that many small leaders within the system are reluctant to go home and say every day that they regard the unit as their home. That is because they can get the satisfaction of commanding others in the unit, they can criticize their subordinates anytime and anywhere, and their subordinates will flatter them and talk to them. They have enough emotional value at work.

But it is different for the workers below, ordinary clerks, and small clerks. They are the group that gets scolded. They are like concubines at work and their status is not high when they return home. The workers have a hard life.

Minister Hu's change did not happen overnight. She also went through struggles and changes. It all started at the end of last year.

..............

Minister Hu's real name is Hu Yun, a very common name. She joined the city TV station very early and has worked here as a clerk for more than ten years. Relying on her family background and some efforts, she worked her way up to the leadership position of the station. For this deputy director-level position, she did not have to go through cruel competition or hard work. Everything happened naturally. There are more positions here and they are relatively closed. When someone above her retired, the position was given to her. It went very smoothly.

There is also a harmonious atmosphere inside the TV station. Everyone's work is relatively unchanging and reporters enjoy the treatment of uncrowned kings. They are treated with courtesy wherever they go and are greeted with a smile by everyone they meet.

All in all, the work pressure is not great, and she has never experienced a pressure monster like Qi Tongwei. Yes, Qi Tongwei is a pressure monster now. She dare not complain to the district party secretary Jin Xinkai, because everyone knows that Jin and Qi are in the same boat. In the past, if she complained that she was not doing her job well, there would be no other result except being criticized by the two main leaders at the same time and having a bleak future.

Hu Yun hurriedly summoned his men from the Propaganda Department to the Public Security Bureau for a meeting, where they were discussing one of Qi Tongwei's major policies, the implementation details of the residence registration policy.

"Comrades, this new policy must be issued with detailed rules as soon as possible. The Legal Brigade should work overtime and work harder. Think about your former brigade leader Wang Xintai. As long as he does a good job and wins the district mayor's favor, his future will be limitless."

At this time, Yang Zhengwei was like the manager of a pyramid scheme den, constantly promising his subordinates good things. However, with so many successful cases before, many middle-level cadres were appreciated by Qi Tongwei and were promoted to important positions in various units across the district.

Hu Fangyuan is now the director of the street office, Fang Zheng is now the deputy director of the Urban Management Bureau with great power, and there is also the former legal team leader Wang Xintai, not to mention the three section-level investigation directors and one division-level director who were promoted to the Anti-Corruption Bureau of the Municipal Procuratorate by Qi Tongwei. There are more people who have been transferred out.