Reborn with a Cell Phone 2007

On March 3, a post titled "She is the Only Pure White Jasmine" went viral on major forums. The post tells a poignant, graceful and lingering love story. The heroine of the story is a girl who is like a jasmine flower, likes to wear various jasmine-shaped accessories, and is always surrounded by the intoxicating scent of jasmine.

At the end of the story, due to a misunderstanding and after a quarrel, the girl disappeared in the crowd, and the boy lost his first love, his only pure white jasmine.

The story is very old-fashioned, but the writing is delicate, and the words and sentences appear graceful and lingering after Ji Shumiao's several polishings.

With the operations of Ji Shumiao and others, this post swept the entire Internet overnight.

On March 3, Cha Samadhi launched a new product series: Jasmine Green Tea, Jasmine Honey Tea, Jasmine Milk Tea, and Jasmine Milk Tea. All of them are priced high, but a small jasmine velvet flower hairpin is given with each cup.

At the same time, the official website of Cha Samadhi launched the "Search for the Only Pure White Jasmine" event. Men, women, young and old are not limited to this event. As long as you wear the Cha Samadhi jasmine velvet flower hairpin to take a photo, and upload the photo to the event area of ​​the official website, netizens will vote. The winner with the highest number of votes each week will receive a milk tea redemption voucher, which can be redeemed for 20 cups of any drink except the jasmine series at one time, and can be redeemed at any branch.

The photos with the highest number of votes each week will enter the final voting phase three months later, and the top ten will receive generous rewards.

The two newly opened branches in Tianjin also participated in the event. Ji Shumiao also played the production process of velvet flowers in a loop in all stores to popularize the meaning and history of velvet flowers.

Suddenly, jasmine and velvet flower became the hot words this spring.

But there are always discordant voices. Internet trolls say that wearing white flowers is unlucky and that selling a little jasmine tea for more than 20 yuan is just fooling fools.

Ji Shumiao laughed angrily: "It's said that velvet flowers represent wealth and prosperity, how can you say it's unlucky? Why don't you say it causes cancer?"

She was right. The claim that matcha causes cancer may come late but it arrives sooner rather than later - it became a hot topic overnight. The sales of matcha products have dropped by one third in the past few days.

The most plausible explanation is that tea trees are sprayed with large amounts of pesticides to prevent and control pests and diseases. Pesticides are soluble in water. Normally, we just brew tea with water and there is no problem not drinking the first brew of tea. However, matcha is made by grinding the tea leaves into powder and eating them, so all the pesticides go into our stomach.

Ji Shumiao posted the test report of matcha powder on the Internet, stating that our matcha has been inspected by national authoritative agencies and the pesticide residues are far lower than the national standards.

It is not enough to prove oneself, so one tries to shift the blame elsewhere, saying openly and covertly - Alas, we Chinese don't harm Chinese people, but I don't know what will happen to Xiao Rizi's Matcha. The black-hearted Xiao Rizi has been harboring evil intentions all these years.

When people found out that this was indeed the case, that Matcha was originally something from our country but was stolen by a small country next door, they were truly despicable.

Suddenly, the wind direction reversed, and anti-Japanese sentiment on the Internet was high. Half of the netizens were outraged at Japan's scheming, while the other half believed that they should look at it rationally, not fall into extreme nationalism, put the overall situation first, and not affect the friendly exchanges between the two countries.

No matter what, where there are quarrels there is traffic, where there is traffic there is revenue, and the orders from the Matcha factory increased by another 10%.

Ji Shumiao was in high spirits and in a very good mood for several days, but there were always those short-sighted people who brought bad luck to her.

That day, Ji Shumiao was in a meeting at Cha Samadhi, and a young employee in his early twenties suddenly stood up and questioned her: "Boss Ji, were you the one who spread the rumor that Japanese matcha causes cancer?"

"Don't talk nonsense. We didn't say that. I only said that our matcha has complete inspection reports, but the imported matcha doesn't." Ji Shumiao smiled with an ambiguous meaning.

The employee said angrily: "I knew it! That marketing method is obviously your usual trick!"

Ji Shumiao smiled wryly: "See how smart you are."