Reborn with a Cell Phone 2007

The lemon market is also called the defective product market, or the Akerlof model. In a market with asymmetric information, buyers lack knowledge of the product and cannot grasp necessary information such as the product's quality. This phenomenon is particularly common in online shopping.

The lemon effect in economics refers to the phenomenon that under the condition of information asymmetry, consumers can only choose cheaper goods by comparing prices, which will cause good goods to be eliminated and inferior goods to replace high-quality goods to occupy the market.

For products like clothing that have no technological content and are easy to copy, as soon as one piece of clothing becomes popular, countless copycat styles will appear. Everyone is the same as everyone else, and even steals pictures from each other. Consumers who cannot see the real thing or touch the clothes can only choose based on which one has more positive reviews and which one has the lowest price.

However, good reviews can be faked, and low prices can be achieved by cutting costs and sacrificing quality. If manufacturers are led by the lemon market, they will only fall into a dead end with lower and lower profits and worse and worse product quality.

On the other hand, consumers do not understand the true value of goods. They can only judge the average quality by the average value in the market and are only willing to pay the average price to buy. Good goods that exceed the average price naturally lack competitiveness and gradually withdraw from the market. The average quality therefore decreases, leading to a decrease in the average price. Finally, only bad goods are left on the market. Consumers will think that all goods on the market are bad. Even if good goods with high prices appear, they will be skeptical because they no longer trust the market and will still choose bad goods in the end.

Therefore, if Ruan Xiangxiu wants to continue to pursue brand quality and cost-effectiveness, it must carry out comprehensive expansion of chain stores.

"For all customers who purchase branded clothing, whether online, offline or through other channels, as long as the brand anti-counterfeiting logo is clear and undamaged, we provide free lifetime repair service and two alteration services."

Not many consumers will necessarily use this right, but the service attitude must be demonstrated.

Ji Shumiao held a full-day meeting at the clothing company, setting goals for each department for the next three to five years.

The clothing company has also trained a group of fashion designers in the past two years. Ji Shumiao has always insisted on creating a pure design environment for designers and has not let designers participate too much in operations, sales and other tasks. However, with the expansion of the brand, the current number of designers is very insufficient.

Ji Shumiao proposed the "Bo Le Plan", which states that talents recommended by existing designers will receive a considerable bonus after signing with the company. In addition, there is a master-apprentice model in which the old and the new are mentored by the old designers, and the master will receive a certain subsidy and a generous bonus when the apprentice is able to work on a design project independently.

The marketing department asks fashion bloggers under the media company to make some unboxing videos to compare the quality differences between genuine clothing and counterfeit products. In short, they must firmly imprint the idea in the minds of consumers - those who spend money on inferior counterfeit goods are being sucked.

……

The meeting lasted from morning to after ten o'clock in the evening. Each department took turns to come to the meeting. Ji Shumiao sat in the conference room the whole time. When leaving the clothing company, Ji Shumiao's throat was smoking.

Sui Xixi handed her the thermos cup of throat-soothing tea, and Ji Shumiao took it and took a few sips.

All day long today, the tea in the thermos was warm enough to drink directly.

It was snowing outside. When Sui Xixi was looking for an umbrella in her bag, she found another thermos cup of the same style but a different color.

"Are you using this cup too?" Ji Shumiao asked.

Her thermos cup is a limited edition purchased by Qin Rong and is very hard to find.

Sui Xixi opened the umbrella: "Yes, I spent a long time looking for it. When I pour hot water for you, I will pour some for myself. When my water gets cold, I will pour hot water for your cup."

"No wonder." Ji Shumiao smiled while holding the thermos cup in his hand, "I'll give you a thoughtful award exclusive to your position."

The two got into the car while talking. It was already very late, so Ji Shumiao asked the driver to take Sui Xixi home first. "It's so late, your family must be worried. They might even call me a skin-peeling ghost."

Sui Xixi shook her head: "I have no family, I am an orphan."

"Why haven't I heard you mention it?"

"What's so great about suffering?" Sui Xixi spread her hands. "It was just that simple. My hometown was poor to begin with, and there was a mudslide. My parents didn't survive, and the remaining relatives didn't want to support me, so I was sent to an orphanage."

Sui Xixi said proudly: "Don't feel sorry for me. Just look at how I look like. You should know that I am doing well in the welfare home."

"I don't know how to comfort people, I can only give you a bonus." Ji Shumiao raised the thermos cup, "Cheers to our strong and optimistic Sui Xixi."

Sui Xixi also took out her own thermos cup and clinked it with hers in a grand gesture: "Thank you, Lord! I'll drink it up in one gulp!"

The temperature tonight has dropped below zero, there are few cars on the road, and even fewer pedestrians.

There was a thin layer of ice on the road, so the driver Yang Donglin drove carefully.

Sui Xixi pointed at the man leaning against the street light and exclaimed, "Isn't that Luo Xingyun?"

Sui Xixi had never met Luo Xingyun, but she joined the company when Luo Xingyun had just resigned. She was the first to get news about the new company, and naturally saw photos of Luo Xingyun from the old employees.

A black business car stopped by the roadside. A pair of feet wearing fluffy snow boots appeared in front of him. The drunken Luo Xingyun looked up blankly and smiled at Ji Shumiao self-deprecatingly and sadly: "You were right! Now... I'm about to be beaten back to my original form..."

If he leaves Shenglang, who will still regard him as "Mr. Luo"?

Ji Shumiao held the umbrella and moved it over his head: "Since it's not easy, do you want to admit your mistake to me?"

In fact, in the past few months, Ji Shumiao has been paying attention to Luo Xingyun's movements.

After leaving Tonghuali, Luo Xingyun closed the Internet cafe, sublet the shop at a low price, used all his savings to rent a few offices, and founded his own Internet company.

It has to be said that Luo Xingyun has a keen sense of the market. Having started his career early, Luo Xingyun did not make the same business choices as in his previous life, but chose to develop the more promising field of AI with foresight.

However, without sufficient data, technology and financial support, Luo Xingyun's company had difficulty in developing.

He thought that as long as he got the investment, everything would be solved, but he found that no one took him seriously anymore. Everyone treated him like a fool. Even if he drank so much that he had stomach bleeding, all he got were all kinds of excuses.

When he returned to the company, he found that the "family" he valued were bullying others and the talents he hired at high salaries were ordered around by them. Finally, he resigned in anger.

Luo Xingyun still chose to cut off his tail to survive and drove away all his old friends.

However, the company did not improve at all.

Luo Xingyun looked up at her and said, "If I admit my mistake, will you let me go back?"

"No." Ji Shumiao said coldly, "But I will consider investing in you."

Luo Xingyun frowned, pondering the truth of her words, and then heard Ji Shumiao smile maliciously: "I still have 18G of your glorious years here~"

Colorful and high definition.

"I was wrong!" Luo Xingyun knelt down at lightning speed, "I beg you to be merciful and let me go!"

"Well... He who knows the times is a hero." Ji Shumiao was very satisfied with his growth and his appreciation for others. It seemed that the repeated beatings of Luo Xingyun by the society in the past few months had yielded significant results, making his flesh become elastic and firm.

Ji Shumiao left the umbrella in his hand to him: "Come to see me tomorrow with your project plan."

At no time should you let personal grudges interfere with money-making matters.