Reborn with a Cell Phone 2007

"The theme of Nguyen Huong Thuy's 2013 Spring/Summer Haute Couture collection is 'Be Myself', which is pragmatic elegance, oriental aesthetics that will last forever at first glance, and bright colors that are charming but not vulgar. It follows the consistent style of Nguyen Huong Thuy's haute couture clothing, which is not about being instantly eye-catching, but about pursuing elegance that will be remembered forever..."

Ji Shumiao listened to the report and looked at the dress design drafts in her hands. They were gorgeous and colorful, and she was excited just by looking at the design drafts.

Just ...

Behind high-end clothing are exquisite tailoring and expensive fine fabrics, but behind them are costs that exceed the budget.

The designers she recruited shouted "art is priceless" and then begged her to increase the budget every season.

But the designs are so good that Ji Shumiao would agree every time. Lin Yi has told her many times that she has spoiled those designers.

Ji Shumiao did not immediately agree to increase the budget, but said that he would consider it further.

With more people under your command, the troubles you cause become more and more diverse.

A few days ago, the mascot Cha Sanmei went out to stroll around the street and tripped a passing child. Instead of apologizing, she acted bossy and refused to give in, with her hands on her hips.

This passage was posted online by someone with ulterior motives, sparking another wave of public opinion.

Ji Shumiao asked the authorities to apologize and asked Le Hui to personally visit the child and his family to gain their forgiveness, and only then was the matter suppressed.

As for the employees involved, they will be dismissed directly.

Ji Shumiao had been in meetings the whole day and did not take a break at noon. She felt a little drowsy. Sui Xixi happened to come in to change her tea, so she asked Sui Xixi for some cooling oil to apply on her temples.

Ji Shumiao rubbed his temple and said, "Brand personality is not a one-day or two-day effort. It is not as simple as creating an IP image and then making up a personality for the IP image. Maintaining the vitality of the brand is an important prerequisite for communicating with young people. In the process of communicating with consumers, the brand's words and deeds must be flesh and blood, so that the brand personality can be formed in the minds of consumers. This cannot be achieved by piling up personality. This is not only something that Cha Sanmei must remember, but also something that all brands under the group must do."

The people below nodded repeatedly and said "yes".

Ji Shumiao thought for a moment and said, "Also, pay attention to the temperature every day. If it's above 26 degrees Celsius, don't let the puppets go out to solicit customers, so as to avoid heatstroke for the employees inside."

The weather is hot this year. The temperature rose to 32 degrees Celsius just after May Day. But it is not always hot. The temperature fluctuates all the time and is unpredictable.

"There's one more thing." Le Hui said after careful consideration, "Recently, four yogurt shops named 'Tea Sisters' have appeared in Beijing."

Tea Third Sister and Tea Shop Sister, everyone would associate them together.

Le Hui continued, "This tea shop sister also put out an advertising slogan, saying: The best yogurt series is independent, now called Tea Shop Sister, still the same taste, still the same quality."

Isn’t this just trying to copy Cha Samadhi’s yogurt drinks series?

Ji Shumiao sighed: "Are you asking me what to do? I don't want to talk about it. I want to hear you talk about it."

Tang Zhilong said after careful consideration: "Otherwise, we can also advertise that the yogurt series has never been independent."

"Do you think so too?" Ji Shumiao looked around the conference room, his eyes sweeping across everyone's faces one by one.

Everyone nodded and said "yes" as she looked at them.

Ji Shumiao's head hurt even more because of anger, and he patiently said to them: "The other side is fighting a battle of wits, they are the ones who are gambling, they are the ones who are seeking wealth and honor at the risk of their lives, they are betting that there are no good people in our army. Now that we have put up an advertisement saying that we have never been independent, we have fallen into their trap."

"What is the status of Cha Sanmei now? Would you lower your status to compete with a little-known brand with only four stores? Would you raise your opponent to be on an equal footing with us? What do you want people who don't know Sister Cha Si to think? They will be very curious and will ask others what this advertisement means, and then they will know this brand."

"It doesn't matter whether the reputation is good or bad. What matters is that once we launch a counter-attack advertising slogan, this brand will rely on our advertising bundled marketing in the future. As long as there is Cha Samadhi, consumers will remember that there is also a tea shop sister."

"Don't pay attention to this slogan. If this brand doesn't exist, it's just a small brand that brags about itself." Ji Shumiao was exhausted. "Aren't new yogurt products going to be launched? I remember it was the dragon fruit and avocado yogurt. Just put more advertising for the new products."

"Are there any other topics? If not, let's adjourn the meeting." Ji Shumiao couldn't wait to escape from the suffocating meeting room.

Sui Xixi was startled by her expression: "Are you okay? I have some Huoxiang Zhengqi water here, I'll get you a bottle."

Ji Shumiao drank a bottle and then drank half a cup of warm water to suppress the taste of Huoxiang Zhengqi Water: "I can't hold on any longer. I'm going to sleep for a while. Call me in half an hour."

The smell of Huoxiang Zhengqi water filled his throat, making it itchy. Ji Shumiao coughed lightly a few times and walked towards his own lounge.

Ji Shumiao's office is equipped with a lounge and a separate bathroom. The facilities are complete enough for her to live here without any problem.

"Okay, okay, go quickly."

After sleeping for half an hour, Ji Shumiao became full of energy again. She took a shower, changed into a new skirt, and took Zhou Hui, who had just returned from a business trip, to inspect the Cha Sanmei store and visit the teahouse sister.

Cha Sanmei has been in trouble recently, it's time to clean it up.

Zhou Hui: "No, milk tea is not my business."

Ji Shumiao: "Brother Lang is not here, if you don't do it, who will do it?"

It is four o'clock in the afternoon. After a whole day of scorching sun, the whole city is like a huge steamer, emitting steam. The stuffy air makes it difficult to breathe.

Ji Shumiao fanned himself with his folding fan, but the wind was hot, so he simply put the fan away.

The Cha Samadhi shop was crowded with people, many of whom were citizens who ordered a cup of the cheapest lemonade and then took a break for most of the day. In addition, there were outdoor workers who wanted to cool off and escape the heat. The shop was very noisy, and the floor was stained and mottled, and the staff did not have time to clean it.

Many customers bought drinks but had no seats to sit and could only stand. The shop assistants were overwhelmed and many customers left in anger halfway through the wait in such an environment.

Ji Shumiao noticed that the waiter was very slow in serving drinks and had to look up the recipe every time he made a cup. Sometimes, when a customer urged him too much, he would be so flustered that he knocked over the cup.

Ji Shumiao pretended to be an ordinary customer, queued up, ordered a cup of mango yogurt and left.

After getting in the car, Ji Shumiao took a sip of yogurt, then looked at the cup carefully, and felt that the taste of the yogurt was different from before.

They visited several nearby Cha Samadhi restaurants and all had similar problems, and the quality of the drinks they produced was also uneven.

The turnover rate of milk tea shop employees is high. Although the stickiness of Cha Samadhi’s employees is already high enough, there are still a small number of stores that do not have enough old employees to train new employees.

Ji Shumiao asked Zhou Hui: "You don't even want to drink one glass?"

Zhou Hui shook his head: "It's sweet, I can't drink it at all."

Ji Shumiao commented: "Wild boars can't eat fine bran."

Zhou Hui: “Heh.”

Ji Shumiao drank several cups in a row, some of which he took a few sips of and some of which he finished.

When Ji Shumiao finished a whole glass of freshly squeezed watermelon juice in the car, he happened to arrive at a teahouse sister store.

The exquisite, warm, simple and elegant ins-style decoration beats Cha Sanmei at the first impression.

There were quite a few customers in the store, but they were all very quiet, chatting and taking pictures in low voices. The soft music and sweet air made one feel relaxed as soon as one stepped through the door.

Ji Shumiao unconsciously walked to the bar with light steps and ordered a cup of the signature hawthorn and plum yogurt smoothie.

Zhou Hui consciously stepped forward to pay the bill, because Ji Shumiao said that the boss would not pay when his younger brothers were present - it was too cheap.

Ji Shumiao took a sip and found that the sour taste of hawthorn and plum was perfectly balanced with the sweetness of the milkshake. The first taste was the sour, sweet and refreshing taste of hawthorn and plum, while the aftertaste was the mellow and long-lasting taste of the milkshake.

Ji Shumiao looked at the exquisite snacks in the glass cabinet. His stomach was filled with ice drinks, but his greedy mind did not move.

"Let's go." Ji Shumiao felt a little disappointed.

In terms of products alone, Cha Sanmei is indeed slightly inferior.

In terms of decoration alone, Cha Sanmei is slightly inferior.

In terms of brand tone alone, Cha Sanmei is slightly inferior.

After thinking about one thing after another, Ji Shumiao was so worried that he was at a loss as to what to do.

After leaving the teahouse, Ji Shumiao suddenly felt that the milkshake in his hand didn't taste good, so he stuffed it into Zhou Hui's arms.

Zhou Hui hid aside: "Am I your trash can?"

Ji Shumiao didn't say anything back, because she closed her eyes and fell limply into his arms.