Reborn as the twin sister of the male protagonist with her mortal enemy
Chapter 450 Throwing Money
Zheng Hanqiu disagreed: "Although this kind of oral liquid for calming the nerves is aimed at menopausal women, the price positioning has already determined that it is aimed at middle-aged and elderly women with financial strength. Although not all of them, most of them still have some taste. Is it appropriate for you to use the same font as "urea"?"
Zheng Juzi was not convinced. Why was this description so awkward? He said, "It's normal boldface. Why did you have to mention 'urea'? Urea is really important. Not to mention now, only a few countries will be able to produce it in the future."
Zheng Hanqiu…is this the point?
Zheng Juzi continued, "Besides, the aunties and grandmas in the city have never seen a urea bag, so what's the big deal even if the font is heavy? The most important thing is that it is eye-catching."
Zheng Hanqiu...sometimes it's really not easy to be on the same channel with you.
Finally, the packaging was changed according to Zheng Hanqiu's wishes. There was no other way. Her elder sister had a strong obsessive-compulsive disorder in this regard. As a younger sister - yes, it was not because the leader had limited power, but because she cared for her elder sister as a younger sister.
Now that the production problem has been solved, the next step is naturally sales.
This product was made in a laboratory. Compared with breakthrough drugs for fighting cancer, reducing inflammation, and treating certain specific diseases, this kind of health-care oral liquid is somewhat inferior in the eyes of lecturers and professors.
But the fact that a sophomore student could go from research and development to production and then prepare for market launch, this efficiency alone made them unable to help but pay attention.
As long as you pay attention, you will naturally notice it.
There are so many advertisements on TV——
A white-haired old man made a decision that went against his ancestors and contributed the secret recipe passed down for eight generations, just to make women in the new society suffer less.
A man who looked like a leader held this thing and said, "A good wife means a good family."
A group of capable women exude confidence - calm down, maintain their complexion, and look good. Being a woman means loving yourself.
The best gift for a woman is Ningxin oral liquid.
……
It's on TV and in the hallways. There are advertisements of this brand on every floor of a building with stairs. The advertisements also remind people to put the main part on the number of each floor. Most people just think it's convenient and no one would tear it off. They would even look up when going up and down the stairs every day.
On New Year’s Day, Professor Dai from the department received a special gift - Ningxin Oral Liquid.
It is common sense not to give medicine as a gift, but people say it is not medicine, but health care product. The advertisements are everywhere, the packaging is very beautiful, and the price is not low. It is not impossible to give it as a gift, and it can also express special thoughts.
Professor Dai looked at Zheng Juzi.
Zheng Juzi looked bewildered...her studies have been doing pretty well recently.
Even if there are some shortcomings, university is not high school. There are monthly tests, weekly tests, major tests and minor tests from time to time. The teacher doesn't know whether she has learned well or not.
Professor Dai looked at her for a long time, and finally said, "You are a good child."
Zheng Juzi...even more confusing, she is a "good child"?
Although she always knew that she was very popular with the elders, the timing of Professor Dai's love was a bit puzzling.
Professor Dai told me about receiving Ningxin Oral Liquid, and then said earnestly: "I have heard your story, and I know that you chose our major because of your grandmother's regret, but I am skeptical. After all, it is not easy for girls to learn this, and the teacher himself has suffered a lot.
But I didn’t expect that you not only did it, but you did it so quickly. The teacher is very pleased. "
Zheng Juzi...all the teachers know about it, so the advertising money was really not wasted.
In order to promote Ningxin Oral Liquid, she spent millions of dollars on advertising in one go. All of this was achieved with money.
Yes, millions of dollars in advertising fees for a newly acquired factory that is running at a loss and can't even pay its workers. Not only do they have to invest in raw materials, water, electricity, labor, and production lines, but they also spend a lot of money on advertising. This is simply crazy in this era.
Xu Zhiqiang originally thought that Gu Ruoyang was already very radical, but he didn't expect that Zheng Juzi, who was not very old, was so courageous.
Advertisements are different from other things. They are just for people to see. Whether there is a return or not, it costs so much money. Even if the factories have money, few dare to spend so much money. Basically, they just run one or two advertisements, not to mention when they are suffering from serious losses?
Target a million in profit?
Saving advertising costs would be a million. How much oral liquid would we need to produce to make the profit back?
The result is so magical.
In the past, the medicines they produced were all sold to hospitals, and the production quantity was fixed, which often could not keep up with the market.
However, the new boss has the ability to insert himself into supermarkets, convenience stores, grocery stores, and even a specialized store. The purchase prices vary, but the selling prices are all fixed and must be consistent.
There are also special sales scripts that are delivered directly together with the products to various sales outlets. As for supermarkets, they naturally send special people to stand in front of the special products and promote the products.
With this ability...it seems normal that Zheng Hanqiu didn't become the chairman.
There is no other reason, the factory is profitable now.
The last sentence of every advertisement for Ningxin Oral Liquid is: Produced by Guanghui Pharmaceutical Factory No. 3, an old brand, trustworthy.
All the medicines originally produced in the factory have also had their packaging and specifications changed, and their prices have all been raised.
No one wanted it when the price was lowered before, but now that we have changed the packaging and raised the price, it sells even better.
Of course, there is a science to packaging. In the past, a bunch of medicines were packed in one bottle, but now each pill can be packaged individually, with better sealing performance and more convenient storage. From his personal point of view, it is actually more cost-effective than buying a lot of medicines at once, and then letting them go bad after being opened for a while and having to be thrown away in the end.
They have been in this business for so long, and there are colleagues like them, but they just think they can still make a living, so there is no need to change.
When it comes to making money, Xu Zhiqiang is full of admiration.
Gu Ruoyang was also full of admiration. Although some of the ideas were proposed by him and he was in charge of the sales team, the new boss's work was always better and more complete.
Just the courage to spend money makes her an idol-level figure that he looks up to.
(Zheng Juzi: These are actually the tricks you used back then. I just omitted your detours.)
By the time the final exams were over, the name of Ningxin Oral Liquid had spread throughout the streets and alleys.
Many people only learned about menopause and that they can take health supplements to ease their mood after watching advertisements.
……
"You said..." Looking at the financial report, Zheng Hanqiu also clicked his tongue, "How much bonus do you think I should give you?"
Zheng Juzi said: "I won't give out this year's bonus yet, I want to expand the production line."
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