Stepmother Reborn: Dad, my mom hasn't hit me for three days

Li Jianguo couldn't make a decision for a while, but Zhang Xiuhua couldn't wait and called Ergou immediately to tell him her idea, "We can sell the brand and factory of the brand clothing factory and the brewery, but we must keep the land. The brand will be for about 20 years, and the land will be rented out temporarily."

After Ergou heard what she said, he understood, "You mean to go all out and fight a brand?"

Zhang Xiuhua spoke directly to Ergou, "Right! You have limited energy and cannot manage so many factories at the same time. We must keep the land. As our country develops in the future, land prices will surely rise. If the land remains in our own hands, we may be able to turn things around in the future!"

Ergou also knew his abilities. Unlike Jidong, he was not a professional. He started his own business in an independent way and often encountered problems. But he couldn't ask his godmother to clean up the mess every time, so after thinking about it, he agreed.

He began to look for buyers for clothing factories and breweries. Clothing factories are the easiest to sell, and many foreign investors are now moving clothing factories to the mainland. With his current equipment, he can start production right away after purchasing it. The sales of his own clothing brand have always been very good, and he has mature partners. As long as the other party takes over, he can make money immediately. As for the land for the factory, Ergou's price is not high. The rent will increase by 10% every year, and the contract will be signed for five years. The rent after five years will be determined according to the rent standard of that year. The original factory will be given priority for rent at the same price.

The problem can be solved more easily if the brewery is sold to big capital. Those people will buy the factory, shelve the Langhua brand directly, and fully promote their own brands.

After much deliberation, Li Jianguo decided to keep the factory. He thought that the sales of the brewery would be good in the past two years, and the influx of big capital would not necessarily outcompete him, because their factory did not have a problem of redundant staff, it was just a matter of how much they earned, and most of the employees were shareholders. As for finance, their salaries were not very high, and the factory could definitely afford it.

If the big brands really come to suppress him at that time, he can just quit. There is no reason to surrender without a fight.

Zhang Xiuhua had analyzed the pros and cons to him before, but he still chose to buy it, so she just let him do it.

Li Jianguo discussed with Ergou that the price of this branch factory was one million, and the branch factory was completely independent, and the shares were still based on the existing standards. Li Jianguo re-established a company that had nothing to do with the main factory. As for the brand, it had to be renamed and no longer called Langhua.

After discussion between Zhang Lijianguo and Zhang Xiuhua, they changed Langhua to Jinlang Beer, making it an independent brand.

After Ergou sold all the brands and factories of the clothing factory and the brewery, he had a lot of money on hand. He began to deal with the encirclement of the big capital instant noodle brands. Because these big brands adopted an exclusive approach and monopolized many big cities, these big supermarkets no longer ordered instant noodles from their factories. Ergou could only find small supermarkets because they did not sign contracts with big brands and got the goods from agents.

The price of agents will be higher, but there is one advantage, they can sell any brand. Their Li Shifu instant noodles are the cheapest, and the sinking market likes it very much, and the sales are very good.

In order to make the brand sell better, Ergou also launched a promotion plan. Zhuzhu, as the spokesperson of Master Li, helped to participate in various promotional activities.

For example, Ergou rented a space in front of a shopping mall to hold a big promotion, and specially invited Zhuzhu to come and sign autographs for fans who bought instant noodles.

There were stars sitting in the busiest areas, and fans were buying in droves, creating huge crowds, and the incident was reported in the newspapers again.

In just one day, Zhuzhu sold 200,000 boxes of instant noodles. One senior fan bought 10,000 boxes of instant noodles for charity and gave them to children in welfare institutions. He just asked Zhuzhu to take a photo with him.

Seeing that this method was effective, Ergou brought all the celebrities under the entertainment company to support the event and carry out various promotional activities.

After a period of time, Master Li's sales volume increased instead of decreased.

After the channel war ended, the media began to report that a customer found diced snails inside his instant noodles.

Ergou specially recorded a video to introduce the production process of instant noodles. The factory is full of machines, and there is no chance to touch the screws. He also found a team of lawyers to sue the other party for spreading rumors.

After the slander, both sides started to promote sales and engage in a price war. They held promotions with supermarkets and pushed the price of instant noodles down to very low levels. After deducting costs, they made almost no profit.

Ergou did not adjust the price, but could only expand the market as much as possible, without overlapping with their track.

This brand competition continued until two years later.

During this period, numerous state-owned instant noodle brands went bankrupt one after another. Instant noodle factories that were bought by private individuals in the past few years also faced capital shortages in this kind of commercial competition and had to be sold to big capital, and then the brands were shelved.

Only Master Li's instant noodles have been holding on, with sufficient capital chain, advertising, and growing market share. It has never defaulted on workers' wages, and there have been no problems with food.

In addition, Ergou also focuses on flavor research and development, and develops varieties for many fans. For example, Sichuan and Guizhou Zhe Er Gen instant noodles, durian instant noodles, and Korean flavor instant noodles.

Seeing that price wars were ineffective, big capital began to stop and focus on brand development.

The instant noodle trade war has completely entered a stable phase, but Li Jianguo's brewery is facing many crises.

Zhang Xiuhua went to the capital, and when she came back, Li Jianguo couldn't wait to tell her that the brewery in the provincial capital was going to build a branch in the county. Although it was still in the negotiation stage, the plan had been implemented, so how long would it take to build a branch?

Zhang Xiuhua heard about this and sighed, "If you can't compete, you might as well sell it. We can just collect rent."

The brewery in the provincial capital is a large factory with strong financial resources. In the future, it will become one of the best beer brands in the country, accounting for half of the national market share. Their small factory cannot compete with it at all.

Li Jianguo was reluctant to sell the factory, which he had worked hard to run and brought more than one million yuan in dividends to the villagers every year. He was unwilling to just sell it.

Zhang Xiuhua could guess his thoughts. "Ergou has put all his energy into maintaining its market share in instant noodles over the past two years. He has barely managed to keep his competitors at bay. You are just a small factory, you can't compete with them. While their brewery is still under construction, why not sell it to other breweries? At least we can get some money."

Li Jianguo lay on the kang and sighed heavily, "But now that I have lost my brewery, what else can I do in the future? Farming?"

Nowadays, farming is very hard and you can’t make any money at all. Planting an orchard? Actually, it’s not easy either! Nowadays, many families are planting fruit trees.

Zhang Xiuhua advised him to be more open-minded. "Farming doesn't make money. We can use the money from selling the factory to buy a house. The capital is developing very fast. You see, the price of courtyard houses is rising year by year, and it will definitely rise even higher in the future. We will live on the rent in the future. Planting a few more acres of land will also be good."

Li Jianguo frowned after hearing her plan, "It would be too idle to just plant those few acres of land!"

He was a person who could not sit still. When Zhang Xiuhua was not at home, he would clean the house and the orchard. He felt that he had no value if he did not work.

Zhang Xiuhua sat next to him and laughed at him for not knowing how to enjoy life. "I used to think that my elder brother and his wife didn't know how to enjoy life. But look at them, they owe 30,000 yuan. They should enjoy life and make money. What about you? You should continue to be your workhorse. Our children are promising and we've bought them a house. We're already this old. It's time to enjoy life."

My eldest brother and his wife have been living a comfortable life recently. They no longer work so hard on the farm. If they can't finish the crops, they hire workers to help them. Although they don't make as much money as before, they don't have to support their son now. The extra money is used to pay off debts, so they live a comfortable life.

Li Jianguo was also happy for his elder brother and his wife. Isn't that how life is? After Jing Xiuhua said this, he really wasn't as clear-headed as his elder brother and his wife. He laughed at himself and said, "I am now behind my elder brother and his wife."

Since he couldn't win the competition, Li Jianguo quickly sold it while he could still make some money. He worried, "If I don't work, what will I do? Watch TV every day? Play cards?"

Of course Zhang Xiuhua didn't agree. Watching TV every day would be boring, and playing cards would be even worse. If someone got addicted to gambling, the family's future would be ruined. After thinking about it, she suggested, "Why don't we go to the south for a trip?"

"Hainan?" Li Jianguo sat up suddenly, his eyes bright and amazing.

"Yes." Zhang Xiuhua had wanted to go there for a long time. "We have a good life now. We have been living in the north. Why not go to the south for vacation? I have always wanted to eat southern fruits."

She loved eating lychees, but she had hardly eaten fresh lychees since her rebirth. Because it was inconvenient to transport them at that time, all the lychees in the north were frozen. The taste was much worse than fresh lychees. She wanted to go to the south and eat as much as she could.

Li Jianguo thought her idea was good. "I also want to visit my comrades. They opened a chicken farm in their hometown and made a lot of money in the past few years. Later, more people started raising chickens, so they started raising pheasants. It's hard to sell them here, but it's different there. There are many mountains and little land, and it's near the sea. A pheasant can be sold for more than 100 yuan. It makes more money than foreign chickens."

Zhang Xiuhua heard his envy and found it a little funny, "Then you two should get together."

"Of course. Every family has built a two-story building. Unfortunately, it's not suitable for building buildings in the north. The heating can't reach there." Li Jianguo was indeed envious. Thinking of this, he couldn't sit still anymore, turned over and sat up, "Then I'll discuss it with the villagers."

Zhang Xiuhua nodded, it was time to tell them.

Ergou had sold the brewery before, and the villagers had received a large share of the money. Now this brewery was their only share, and if this brewery was sold, they would not get any dividends in the future.