The Eighth Wise King became addicted to eavesdropping on the silly princess' thoughts
Chapter 80 Hunger Marketing
Today is the day when the Silly Princess' perfume is sold. On the street where the "An Xiang Xi Ren" shop is located in the East Market, people have sent servants to line up in the middle of the night.
After those who bought perfumes, soaps and other fragrances last time went home and used them, the magical effects made the women in the mansion want to buy another batch.
Those who didn't buy it were even more eager to own one, and the reputation of this magical spice spread more and more widely in the city of Bianliang.
The goods have been prepared long ago and everyone has experience in the sales process.
Luo Li finished her breakfast leisurely at home, then took Ruhua Siyu and others on two carriages and slowly headed towards the shop in the north.
When they arrived near the street at the same time as last time, they saw the packed carriages and huge crowds of people in front of them. Luo Li said, "Oh no! I'm afraid it won't be easy for us to get in!"
The master and his servants got off the carriage. Yu Li saw the scene before her and jumped up and down to vent out the emotions that she couldn't express.
: "Wow! Holy crap! Why are there so many people rushing to grab the goods? Aren't my perfumes and soaps free? Oh my god! I'm rich, I'm rich!..."
Sure enough, when they heard that the Silly Princess was coming, people on the street tried their best to make way to the side, but they could still only leave a gap.
Hong Gu Yu Li and Mo Wen Mo Yan were protecting her closely on both sides. Luo Li was surrounded by a few beautiful girls in the middle and was moving forward with difficulty in the surging crowd.
Although some of the customers who came today were just for fun, there were more genuine buyers.
The ladies of wealthy families and the daughters of wealthy merchants all came for the high-end perfumes, while the young ladies from more wealthy families came for the shampoo, soap, toothbrush, toothpaste and other fragrances.
After a long time of effort, Luo Li and the others finally squeezed to the front of the store, sweating profusely.
The people in the front of the line had been waiting anxiously for a long time. When they saw the silly princess, the owner of the "An Xiang Xi Ren" shop, arrived, they all shouted enthusiastically, "Hurry up and open the door to sell the goods!"
Luo Wenhao and Luo Ning, who were maintaining order with their men, were busy sweating. When they saw Luo Li, they hurriedly led her into the store.
Luo Wenhao wiped the sweat from his forehead excitedly and asked his sister: "Little sister, 300 numbers have been issued, and those who didn't get a number are still not giving up. Do you think we can bring some more of the stock at home to sell?"
Luo Li took a breath while sitting on the chair. After hearing this, she smiled faintly, "Unlucky! The perfume will be sold out when 520 bottles are sold. The rest of the goods will be sold out when they are all sold out."
Luo Wenhao asked in confusion, "Xiang Xiang'er still has thousands of bottles in stock, why don't you sell them all while the popularity is high?"
Luo Li's eyes revealed a hint of cunning, "Second brother, this is called hunger marketing. Since no one else can make perfume anyway, let's just let it be out of stock forever.
The more difficult it is to buy, the more it will be hyped up as being miraculous and precious, and those rich ladies will be happier when they rush to buy it!"
Luo Wenhao slapped his forehead with joy!
: "I understand. Scarcity makes things valuable! The less you can get, the more you want it. Even if it means emptying your pockets, it's worth it!"
Luo Li proudly praised her second brother, "This young man is teachable!"
Luo Ning was sent out again, standing on the table with the big loudspeaker made of thin iron sheets, and shouted out the sales rules!
This time, no one criticized or expressed dissatisfaction with these sales rules, they just clamored for the sales to start quickly!
As usual, groups of ten people could only bring one personal maid into the store. The difference this time was that among the gorgeous female customers there were also well-dressed young men.
The Song Dynasty's custom of using spices became popular throughout the country.
The royal family monopolized the precious and rare dragon's birthday incense and camphor incense. Ordinary wealthy families and tycoons could not buy them no matter how much money they spent, and could only use frankincense.
Every year, many Persian merchants made a lot of money by selling spices from overseas to the Song Dynasty.
Those Arab merchants transported the silk, porcelain, tea and other items from the Song Dynasty to overseas countries and sold them at high prices. They then purchased glass agate, rhinoceros horn, ivory and spices from overseas and sold them at high prices in the Song Dynasty.
Among these overseas commodities, spices were the most popular among the people of the Song Dynasty.
However, the perfume launched by Luo Li is hundreds of times better than the dragon's birth incense and camphor incense that are exclusive to the royal family.
Men also like to use these magical spices, and they even like to buy them and give them to their women to please them.
A dozen female shop assistants in pink uniforms were busy talking and working. A dozen shop assistants were sweating as they searched for goods to transport.
The two accountants were calculating very quickly on their abacus, and the four people who were collecting the money were checking those shiny gold and silver ingots with great excitement.
A group of ten people, accompanied by maids or servants, entered the store. Not long after, they came out with a shop assistant holding a box of goods, looking very happy. They sat on the carriage and turned right to make room.
Another group of ten people were let in shortly afterwards. The people queuing behind them were eagerly waiting for their turn.
More than an hour later, a sign announcing that the perfume was sold out was hung in front of the store, causing an uproar among the people in the queue!
"How come it's out of stock again! I came here to queue up before the sun came out!"
: "That's right! Can't you make some more perfume and sell it?"
"I'm number 262. Why don't you sell the goods to me after you gave me the number? You made me wait in line for half a day with an empty stomach?!"
Luo Ning jumped onto the table, raised the tin horn in his hand and shouted, "Stop making noise! ...
Who doesn't want to make money? But the perfumes launched by our store are very difficult to make, and there are not many products. Those who get the number today will have priority to enter the store and buy the perfumes in seven days!
The perfume is out of stock, but shampoo, soap, toothbrushes, toothpaste, etc. are still available. You can buy some and take them back first!
If you don’t want to buy other items, take your number and go to the side to register. Come back after the perfume arrives in seven days!”
None of the dozens of people with numbers left. If they couldn’t buy the perfume, which was limited to two bottles, how could they miss out on other goods?
The maids and servants who were queuing up noisily handed their numbers to their masters who were waiting in the carriages, and the next group of ten people entered the store in order to make their purchases.
Luo Li was still being served by the two beautiful ladies, sitting quietly in the corner of the shop, drinking fragrant tea and watching the fools excitedly choosing various goods.
Although the perfume was marketed through hunger marketing, for products such as shampoo, soap, toothbrushes and toothpaste, Luo Li ordered Luo Ning to transport all the goods produced in the farm and sell them in large quantities!
More than an hour passed, and the other goods were also sold out.
The crowd in the back who failed to buy spices gradually dispersed after being persuaded by Luo Ning and others. They could only swear regretfully that they would come and queue up in the middle of the night seven days later!
The two shareholders, Yang Yanqi and Gao Ruoying, were busy with their work and did not attend today's exciting scene of making big money.
Yuli had no one to vent her excitement to, so she had to busy herself with four money-collecting guys carrying boxes of gold and silver.
After persuading the crowd queuing to buy goods to disperse, the store door panel was lowered.
After everyone was still excited and rejoicing for a while, they began to clean up the shop and the messy packaging boxes in the backyard warehouse.
The hands of the two accountants were sore from fatigue that they finally finished calculating the accounts by clacking away on their abacus.
He stood up and bowed respectfully to Luo Li, his voice filled with uncontrollable excitement: "Miss, today we sold a total of 23,520 taels of gold and 64,226 taels of silver!"
Luo Li nodded with a smile, "Everyone has worked hard! Today is still a red envelope reward of 100 taels of silver per person. After we finish cleaning up, let's go to the restaurant for dinner!"
Everyone was so excited and thanked him repeatedly. My young lady was generous and never stingy in rewarding her subordinates.
Qin Wang Zhao Defang was in a teahouse near the store when his princess arrived. He watched the store close until it was closed, then he went downstairs and returned home with Yun Yi and others.
I thought happily in my heart, [Whenever the princess's "Secret Fragrance" is a big hit, I will come here to take charge! To prevent any villains from causing trouble. ]
Luo Li instructed her second brother Luo Wenhao to move the gold back to the Luo Mansion's basement and deposit the silver in the bank.
He specifically told Luo Ning that when selling goods in the future, except for perfume, he should only accept gold ingots. For other goods, he should accept silver bills as much as possible to avoid the trouble of dealing with money houses.
In a bookstore right outside the "An Xiang Xi Ren" shop, a beardless middle-aged man sat there from early morning until the shop closed.
The white-faced, beardless man put down the teacup in his hand and said to the two guards standing behind him, "Let's go! Come back to the palace with me to report to the virtuous concubine."
The white-faced, beardless man got into an inconspicuous carriage and headed straight for the palace.
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