Travel back to the 80s to farm

Shen Jing knew that the coming of the new year was a good time for a career breakthrough, and she was determined to take her career to a higher level. On this day, she took Lin Yu on a journey to find a local TV station, full of expectations for new advertising formats.

Along the way, Shen Jing thought to herself: "Traditional advertising methods, such as newspapers, are effective, but they take too long and have low conversion rates. I have to try some new methods. Filming TV commercials may be a good choice to gain higher visibility."

Arriving at the TV station, Shen Jing and Lin Yu met Manager Zhang, who was in charge of advertising. Shen Jing smiled and said, "Hello, Manager Zhang! We are here today to discuss advertising cooperation with you."

Manager Zhang responded enthusiastically: "Welcome, welcome, Miss Shen, what specific ideas do you have?"

Shen Jing got straight to the point: "I think the effect of traditional advertising is limited. We want to try shooting some TV commercials. What do you think?"

Manager Zhang nodded and said, "TV commercials are indeed a good choice. They can showcase products or services more directly and attract the audience's attention. However, shooting TV commercials requires a certain amount of cost and time investment. Are you prepared for this?"

Shen Jing answered confidently: "We have the budget and are willing to invest time and energy to make this ad a success. I believe that a good TV ad can bring us more business opportunities."

Lin Yu also agreed: "Yes, and TV advertising has a wider coverage, which can let more people know about our brand."

Manager Zhang agreed: "Yes, the communication effect of TV advertising is indeed more significant. So, do you have any specific requirements for the content and form of the advertisement?"

Shen Jing thought for a moment and said, "We hope that the advertisement can highlight the characteristics and advantages of the product, and at the same time be creative and impressive. The form can be more diverse, such as storytelling, scene-based, or with some celebrity endorsements."

Manager Zhang took notes and said, "Okay, I understand. Your idea is very good. We will develop a corresponding plan based on your requirements. Of course, we will also provide a professional team and equipment to ensure the quality of the advertisement."

Shen Jing and Lin Yu smiled at each other, their hearts full of anticipation. Shen Jing thought to himself: "This advertising cooperation will definitely bring new opportunities to our careers, I must seize it!"

"Then I'll have to trouble Manager Zhang." Shen Jing said politely.

"It's not a problem. This is our job. Do you have any other needs or suggestions?" Manager Zhang continued to ask.

"I think we can also add some interactive elements to the advertisement to increase the audience's sense of participation." Lin Yu interrupted.

"Well, that's a good idea." Manager Zhang nodded appreciatively. "Today's audiences like programs that allow them to participate. This will better attract their attention."

"In addition, the timing of advertising is also very important." Shen Jing added, "We need to choose the right time period, such as prime time or during popular programs, so as to achieve the best publicity effect."

"No problem, we will take all of this into consideration," Manager Zhang agreed. "Also, as for the selection of advertising spokespersons, do you have any favorite candidates?"

"Let's discuss this again when we get back." Shen Jing said, "But it would be better to find some celebrities with good image and reputation, so that it will be easier to win the trust of consumers."

"Okay, if you have made a decision, you can tell me anytime." Manager Zhang said, looking at his watch, "It's getting late, how about having lunch together? We can talk while we eat."

"Thank you for the invitation, Manager Zhang, but we have other things to do, so we won't bother you." Shen Jing declined, "We'll contact you again when the plan comes out."

"Okay, then I'll wait for your news." Manager Zhang stood up to see the guests off.

Shen Jing and Lin Yu left the TV station in high spirits. They seemed to have seen the future success and were full of expectations for the upcoming advertising cooperation.

After Shen Jing and Lin Yu returned to the factory, they began to select advertising spokespersons. They looked up the information of many celebrities and carefully compared each person's image, popularity and reputation.

After some discussion, they finally locked in several suitable candidates. Next, they will further communicate with the agents of these stars to discuss the details of the cooperation.

At the same time, the TV station was also busy preparing the advertising plan. Manager Zhang organized an experienced team to conduct in-depth research on the content, format and delivery strategy of the advertisement.

A few days later, Manager Zhang called and informed Shen Jing and Lin Yu that the advertising plan had been preliminarily drafted and invited them to go to the TV station for detailed discussion.

In the conference room, Manager Zhang showed them the carefully designed advertising script and plan. Shen Jing and Lin Yu read through them carefully, with satisfied smiles on their faces.

They proposed some revisions to the ideas and details of the plan, and the two sides reached a final consensus after consultation.

Then, they started to negotiate with the selected celebrity spokesperson. The process was not smooth, but with the efforts of Shen Jing and Lin Yu, they finally signed the contract successfully.

Everything was ready, and the advertisement entered the formal shooting stage. The shooting scene was tense and busy, and everyone went all out to strive to present the most perfect effect.

As the advertisement was aired, the product quickly became popular and its market share increased significantly. The workers in the factory were extremely proud to see their factory on TV.

"Look, that's our factory's product!" A worker pointed excitedly at the TV screen.

"It's amazing! Our factory is on TV!" another worker said excitedly.

"Yes, once this advertisement is broadcast, our products will definitely sell better!" another worker said with a smile.

"Everyone, work harder and produce more products so that more people can use our good things!" encouraged the team leader.

"No problem!" the workers answered in unison, full of enthusiasm.

With the help of advertising, the factory received many orders. Shen Jing not only expanded the production scale, but also hired more workers. However, they were not satisfied with the status quo, but continued to develop new products and continuously improve the quality.

Soon, the factory's R&D department was officially established. Shen Jing smiled and said in a loud voice: "Today is a great day! After a long period of preparation and hard work, our long-awaited R&D department is finally officially established! And this highly anticipated R&D director is the talented and experienced Ms. Wang Anhong! Now, let's welcome Ms. Anhong to the stage to give a speech with the warmest applause!"

Wang Anhong walked up to the podium with a smile on her face, and said a little nervously: "Oh, thank you all for your high regard for me. Actually, I don't have a high level of education, and I can't recognize many words, but I still want to chat with you. For our R&D department, the most important thing is to develop truly delicious products! After all, food is the most important thing for people. If it doesn't taste good, what's the point? So, I hope we can all work together and make concerted efforts to do this well!" Although her words were simple, they were full of sincerity and enthusiasm, and won applause from the audience.