Siheyuan: I am different He Yuzhu

A week after He Yuzhu returned to Beijing, the luxury cars produced by the Red Star Machinery Manufacturing Plant successfully passed the inspection and acceptance of the Automobile Industry Bureau of the First Ministry of Industrial Machinery. Then the Automobile Industry Bureau of the First Ministry of Industrial Machinery issued the task to the Red Star Machinery Manufacturing Plant to produce the first batch of 50 luxury cars.

According to the requirements of the Automobile Industry Bureau of the First Ministry of Industrial Machinery, the luxury car produced by Hongxing Machinery Manufacturing Plant was named Ruideqi-H3, and the internal number of Hongxing Machinery Manufacturing Plant was CBJ-100. After the Ruideqi-H3 sedan was officially put into production, Hongxing Machinery Manufacturing Plant applied to the Automobile Industry Bureau for export of the Ruideqi-H3 luxury sedan.

After receiving the application from the Red Star Machinery Manufacturing Plant, the Automobile Industry Bureau did not dare to make a decision privately because the Red Star H-3 luxury sedan was a special car for ministerial-level cadres. It could only transfer the application from the Red Star Machinery Manufacturing Plant to the State Council. After Prime Minister Z of the State Council received the application from the Automobile Industry Bureau, he weighed the pros and cons and signed the word "agree" on the application form of the Automobile Industry Bureau.

When the Automobile Industry Bureau conveyed Prime Minister Z's instructions to the Red Star Machinery Manufacturing Plant, He Yuzhu immediately sent a telegram to his father-in-law Lou Bingcheng who was far away in Hong Kong, telling him that the Red Star Machinery Manufacturing Plant had produced a luxury car and the selling price was yet to be determined.

The factory production cost of the Red Flag-H3 is 3.2 yuan, which does not include research and development expenses. When the Automobile Industry Bureau of the First Ministry of Industrial Machinery issued the task of developing a high-end car to the Red Star Machinery Manufacturing Plant, it allocated a total of 500 million yuan in research and development funds to the Red Star Machinery Manufacturing Plant, which does not include the research and development expenses allocated to the supporting factories that produce Red Flag-H3 car parts.

He Yuzhu considered that the R&D costs of high-end cars were relatively high, while the output was relatively low. Therefore, when discussing the export price with the transportation machinery company, he suggested setting the export price at 4.5 yuan.

When the person in charge of the transport machinery export company heard the export price proposed by He Yuzhu, he was stunned and said with a shocked face: "Director He, the ex-factory guide price of the Ruideqi H-3 luxury car set by the state for your factory is only 3.5 yuan, which is less than 1.5 yuan when converted into dollars. You set the price at 4.5 yuan, isn't it too high?"

"Manager Wang, the Red Flag H-3 sedan is a luxury sedan in our country. When exporting, we should refer to the prices of luxury sedans of the same level abroad. Only in this way can we grasp the psychology of wealthy people abroad. You should know that those who buy luxury sedans are all rich people. For rich people, what they care about when buying a car is whether the car can show their unique status, not the price."

"And I think the H-3 sedan produced by our factory is worth the price, whether it is comfort, luxury or the performance of the sedan itself. This price, coupled with the gimmick of our country's ministerial-level and above officials' exclusive car, can attract the top rich people to buy the H-3 sedan. Besides, the production capacity of the H-3D sedan is limited, so we have to raise the price to filter out some unnecessary orders."

After listening to He Yuzhu's words, Manager Wang pondered for a moment and said, "Director He, you are more professional than me in automobiles. Since you suggest so, let's follow your suggestion!"