Siheyuan: Pioneer in anti-corruption, fighting against evil!

The Propaganda Department’s task is to maintain this perception.

“I need you to formulate a bidding plan, aiming at the time slot before the TV series is broadcast, and you must win it.

he ordered.

Lou Xiao'e asked curiously, "Why do you only choose to advertise before the TV series is broadcast?"

He Yuzhu explained: “Nowadays, TV dramas have no advertisements between episodes and they are broadcast two episodes a day.

In order not to miss the episodes, viewers will wait in advance.

After the first episode ends, I will leave the TV to drink water, smoke, or go to the bathroom.

“So, before the broadcast is the best time.

"Zhou Junsheng's eyes lit up. He had never noticed this before, but when he thought about it carefully, it was indeed true.

Nowadays, there are fewer entertainment activities. Most people don’t go to places like dance halls, and those who do pay little attention to Chef He’s food.

Lou Xiaoe understood at this time: "It seems that the group headquarters needs to be established as soon as possible, and I also need to come back for a while to integrate into life.

“No, your focus is still on exports.

"He Yuzhu said, "We should also try some advertising abroad to see what the actual effects are."

“It seems that housewives abroad don’t work, but I don’t know much about their living habits and need to investigate.

"Zhou Junsheng said: "I have been abroad for many years, but my knowledge is limited. I will send people to investigate this aspect, and perhaps we can ask foreign survey agencies to help with statistics.

He Yuzhu nodded in agreement: "Very good, we can use these statistical companies and hire more local employees.

Then he added: “If there are outstanding ones, they can be given important tasks.

After all, we are outsiders in a foreign country, and the locals are more familiar with the situation and eating habits.

“Of course, the taste of our food remains unchanged, but we can try to guide them to change some of their habits.

After a period of time, you can discuss counter cooperation with the supermarket.

"He Yuzhu continued.

Lou Xiao'e nodded to show that she understood: "Then who should be sent to bid for this auction?"

"We'll all go!" He Yuzhu replied, "It would be more appropriate for you to bid for it. You're a Hong Kong businessman, so you have advantages in all aspects.

Lou Xiao'e smiled and asked, "Don't you value my identity as a Hong Kong businessman more?"

He Yuzhu smiled and shook his head: "What I really value is your ability.

You know I'm not very good at company management, I mainly focus on production.

You are more suitable than me to handle such complicated matters.

"Okay, then we'll act together.

"Lou Xiaoe is satisfied with this.

The auction soon arrived and the auditorium was filled with merchants from all over the place.

The TV station's auction of advertising time is an innovation. They cooperated with Thailand's Charoen Pokphand Group a long time ago and launched the "Charoen Pokphand Variety Show", which became the originator of domestic variety shows and its ratings have continued to rise in recent years.

The program showcases the cultural customs of various parts of the world, which opens the eyes of the audience.

Competition for advertising time during the day is not fierce and prices are relatively low; however, in the evening, especially during prime time, auction competition is very fierce.

There is also some competition for the advertising time before TV dramas, but the overall price is not high.

Lou Xiao'e joined the competition and eventually won a time slot at a price of 10 million.

When it comes to prime time, prices start to soar.

Lou Xiao'e was surprised by this. She asked He Yuzhu in a low voice: "How can these companies invest so much money?"

“You don’t know enough about the situation in the interior.

He Yuzhu smiled and said, “You see, the competition among those liquor manufacturers is the most intense because the profits are huge.

Once they get the advertising time slot, their liquor will quickly become famous nationwide, which is definitely a good deal.

"Besides, liquor is a high-end consumer product. When used for banquets or gifts, it does not seem too expensive, and people are often embarrassed to take it out.

Advertising is the best way to promote your business.

Sure enough, in the last round, a winery won the prime time with 310 million yuan, becoming the true winner of the bid.

He Yuzhu felt a little regretful: “Unfortunately, the prime time period does not do much to promote Chef He’s food.

For food manufacturers, being too luxurious is not necessarily a good thing. On the contrary, it may make people feel that they are far away from the general public.

Lou Xiao'e nodded slightly. Although she had rich experience in business, she was relatively unfamiliar with the field of advertising.

After the winning bid was announced, the audience stood up and applauded, congratulating the winery.

Next comes payment and contract signing, and the specific details of the advertising shoot will be determined in a few days.

“We can shoot more commercials this time, covering a variety of products, and broadcast them in rotation throughout the year.

"He Yuzhu handed this task over to Zhou Junsheng and he himself no longer participated.

Past advertising campaigns have brought rich returns to the TV station, and the brand of Chef He’s food has been deeply rooted in the hearts of the people.

Although there are not too many types of products, He Yuzhu will continue to research and develop in the future. He currently plans to publish a cookbook.

There are no longer any problems with printing, so we can start compiling the Sichuan cuisine recipes, which is the top priority.

"By the way, Lou Xiao'e, wouldn't it be more cost-effective for you to buy a car in Hong Kong Island?" He Yuzhu turned around and asked, "and then ship it in under the name of the company?"

"Sure!" Lou Xiao'e nodded and replied, "Do you want to buy a new car?"

"That's right, didn't Mercedes-Benz launch a new model?" He Yuzhu thought of the Tiger-Head Mercedes-Benz, which had already appeared in Beijing.

There are no formal 4S stores now, and all cars are sold after being introduced by car dealers. The price in China is about million.

If imported from Hong Kong Island, the cost would be much lower.

Although He Yuzhu is rich, he is unwilling to squander it.

"Okay, how many do you need?" Lou Xiao'e asked.

"Just buy ten!" said He Yuzhu.

"Why so many?" Lou Xiao'e was a little surprised. He Yuzhu was not the kind of person who liked to show off, so why did he buy so much at once?

“The factories in Sijiucheng and Qiandao Lake, plus the needs of Jiang Weimin and my family, and the company cars all need to be considered.

Just distinguish the levels and others can just buy Crown or Volkswagen.

"He Yuzhu explained.

"Okay, I'll deliver it to you within a month.

" Lou Xiao'e nodded in agreement. "By the way, Sichuan cuisine is on the right track all over the country. Vegetable procurement is no problem, but meat varies greatly from region to region. What are your plans?"

He Yuzhu frowned slightly, he did have his own thoughts on this.

What exactly?

It's warehousing and logistics! There are many cattle and sheep on the grassland, but logistics has not yet developed. If you build your own logistics system, you can directly build slaughtering and processing facilities on the grassland. After all, the control of raw materials in the food industry is crucial.

In addition, this is also a good opportunity to expand the Barilla Group, and achieving diversified development is the key.

"Let's go back first, and I'll tell you my plan in detail.

" He Yuzhu and his party got in the car and left. The craze for winning the bid immediately made headlines in major newspapers, causing a sensation across the country.

However, Baiwei Group's 10 million investment fell on deaf ears and did not cause much waves.

After returning to He Yuzhu's home, everyone sat down. Seeing that everyone had returned, Wen Li immediately served tea and a fruit plate.

"Is it going well?" Wen Li knew something about the group's situation as she was on a secondment basis for the group.

“It’s 10 million yuan, and although the cost is not high, it’s expected to increase every year in the future.

"He Yuzhu said," But it's worthwhile no matter how you spend it.

"That's good..." Wen Li then asked about the prime time, and was surprised to hear that the price had risen to 31 million.

He Yuzhu turned around and began to talk about his plan: "My idea is to use the abundant cattle and sheep resources on the grassland, but the distance is long and the transportation is inconvenient.

“Therefore, we should set up a new subsidiary to specialize in logistics and warehousing.

“In terms of logistics, in addition to state support, the private logistics market in China is yet to be developed. We can seize the opportunity and grow stronger.

" He Yuzhu continued to elaborate.

“In terms of warehousing, land prices are relatively cheap now, and we can buy land and build large-scale warehousing and cold storage facilities.

“This warehouse needs to be built in a core location at a transportation hub so that people from neighboring provinces can pick up goods on demand, which will save storage costs for each physical store.

" " There is no need to purchase a large amount of refrigeration equipment, and self-built logistics and warehousing can also bring profits.

" Lou Xiao'e's eyes lit up after hearing this, "Good idea, this business has good prospects!"

“And being able to control where our ingredients come from is critical to our food group.

" Zhou Junsheng and others nodded in agreement. Although their department was mainly responsible for publicity, they also had some understanding of commercial operations.

However, Zhou Junsheng raised a question: "Chairman, is there any problem with the funding?" "Such a large-scale plan naturally requires a lot of funds.

He Yuzhu looked at Lou Xiaoe, and she smiled and said, "Funds are not a problem. Our group now has sufficient funds. Chairman, you have never liked to invest, and most of the funds are retained.

" He Yuzhu smiled and said, "It seems that it comes in handy right now.

“I understand the logic of businessmen. Money can only appreciate if it flows, and it will be a loss if it is idle.

When you are short of money, you can choose to raise funds through methods such as listing.

"But I won't sell shares, just make money for capital, I don't have to be responsible for them.

"So I promised that we would guarantee product quality, price, and even higher employee salaries. Why not help everyone achieve common prosperity? It's always right to follow the policy. This is how I survive.

" "You all remember it.

"Yes, Chairman!" Zhou Junsheng and others responded quickly. They knew that the boss was generous and that the salary of Baiwei Group was outstanding in the country.

"Okay, there are many things to do next. Lou Xiao'e, you go back and form a team and communicate more with the transportation department.

"He Yuzhu continued: "Our transportation relies on highways, trains, and even airplanes, and we must maintain close ties with the transportation department.

“Domestic airlines also need to communicate, they also need to make profits, and when flights are not fully full, the luggage compartment is our resource.

" "These all require careful planning, especially the logistics process must be rigorous. If you have any questions, please feel free to contact me.

“I understand, but Hong Kong Island may lack logistics talent and may need to look for them overseas.

" Lou Xiao'e said after thinking for a while.

“Sure! There are headhunting companies abroad. Let them help recruit, hire with high salaries, and take this opportunity to inspect various types of trucks.

" "Domestic drivers are the key. They can be found from the military. Retired car soldiers are the most suitable. Management must be strict and drunk drivers must not be hired.

"I see.

" Lou Xiao'e nodded in agreement.

After determining the future development direction, Lou Xiao'e rushed back to Hong Kong Island the next day, while Zhou Junsheng and others stayed to handle the advertising shooting.

He Qing plays the lead role and appears in the commercial!

Time passed slowly, and in 1996, a new warehousing and logistics company, Kuaijie Warehousing and Logistics Co., Ltd., was established, a subsidiary of Baiwei Group.

Today, the company has been operating smoothly. All drivers are retired military soldiers. They not only have high salaries but also receive daily subsidies.

There are high temperature subsidies in summer and low temperature subsidies in winter, which surprised even the military leaders.

The cooperation between the two sides is progressing smoothly. After all, large-scale disarmament has led to the retirement of a large number of soldiers, and the resettlement issue has become a thorny issue.

At this time, Baiwei Group took the initiative to approach, not only seeking retired car soldiers, but also hoping to hire a large number of retired soldiers as the group's security personnel.

Both the newly built storage center and Sichuan hotpot restaurant require security forces.

The security situation has been poor in recent years, so it is crucial to have security guards.

Therefore, He Yuzhu decided to set up a security company affiliated with the group, taking the opportunity to recruit talents from the military. Moreover, he could assign the soldiers to corresponding branches based on their place of origin, which was very convenient.

Next was the planning of the grassland area, where three slaughterhouses were built. Considering the vast grassland area and high transportation costs, this would benefit the herders and reduce operating costs.

At the same time, he also provided technical assistance, introduced high-quality grass seeds and cattle and sheep breeds, guided herders in breeding, and signed procurement contracts.

The local government warmly welcomed this, as the signing of the contract meant that the herders had a stable source of income.

As long as they raise livestock according to the requirements, their income will grow steadily.

Meat transportation has always been a problem that has troubled them, but the service provided by He Yuzhu comes with its own logistics, which can not only transport products out, but also bring in the necessary materials, greatly promoting commercial circulation.

He Yuzhu is currently focusing on the research of **. If he doesn't take advantage of such a good opportunity, wouldn't it be a waste? The reason why he started now is that he had previously focused on writing Sichuan cuisine recipes, and now he has finally completed it.

The complete set of "Sichuan Flavor" cookbooks includes more than 3,000 Sichuan dishes, divided into 24 flavors, with a total of 108 volumes, and detailed classification.

Consumers do not need to purchase the entire set, they only need to choose one or several volumes according to their personal taste. He Yuzhu personally funded the printing of exquisite color versions, with the first batch of 10,000 sets printed.

In addition to giving away and using the book for personal use, only one or two sets were distributed to bookstores nationwide, and sales were not the main purpose.

He Yuzhu knew that not many people wanted to buy, but he knew that this was laying the foundation for the future. When the Internet age came, he could publish it directly online.

He was after fame! However, troubles also followed.

After all, he is a chef from Beijing. It is inevitable that some people will question his sudden release of a Sichuan cuisine cookbook that includes more than 3,000 dishes, most of which are his original creations.

But these skeptics had to buy it, and eventually several hundred sets were sold, at a high price, after all, they were all printed in color.

Nan Yi has a set in his hand, which was given to him by He Yuzhu.