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Then He Yuzhu asked: "Which wind blew you here?"

"Qiu Feng!" Mr. Han said with a smile, "I came here to discuss something. Brother, you need to do me a favor."

"Hey, let's talk about money!" He Yuzhu said with a smile, "Tell me more about it. I need to know what it is."

"About cinema chains!" Han Sanye said directly, "Now that the policy has been relaxed, private capital can enter, and we are in urgent need of people to join the market expansion."

"Brother, you are so ambitious. Should we pay more attention to the film industry in China?"

He Yuzhu didn't expect this relationship to be involved. After thinking about it, he said, "Okay, it's not a big deal.

But how to do it specifically?

"I can directly transfer some cinema shares to you, and the subsequent planning depends on your ideas. Of course, the wider the coverage, the better, but I'm afraid others cannot meet these requirements." said Mr. Han Sanye.

He Yuzhu held his chin and thought for a moment before saying, "Regarding coverage, it takes time. Different places have uneven development. We can plan and layout in advance, but we can't eat a fat man in one bite."

“This is natural, and it won’t allow you to operate at a loss.

Now the film industry is developing steadily, and supporting facilities need to keep up. Simply relying on state support will be slow, and social capital needs to be introduced. "

“No problem, I approve of this.

Tell me the list of cinemas for sale, and I will pick a few and send people to inspect them personally. "He Yuzhu was very straightforward. The domestic box office may explode in the future. In an era where each movie earns billions, it is definitely profitable to run a cinema chain.

It would be a good idea to establish your own cinema chain and at the same time maintain a good relationship with him so that you can give priority to introducing Hollywood blockbusters and it is inevitable that you will get a majority stake.

The two of them were drinking tea and chatting, and Han Sanye suddenly asked: "Brother, don't you plan to make your own movie in China?"

"I was tempted at first, but now I have no such idea at all. Everyone is huddled together and unwilling to share, and they think I have too much money." He Yuzhu was not annoyed. He had indeed underestimated it before.

Mr. Han San advised: "Don't bother with them, they will beg you in the future."

“Forget it, I’m not so good-tempered as to do such meaningless things.

They want to use me to distribute movie resources. I have already thought about this. I only work in cinemas and I don’t participate in other things. "

"..." Han Sanye spoke tentatively, because the current box office is not very high: "There is no shortage of excellent works in China, and some directors have won many awards abroad."

He Yuzhu shook his head and refused: "I have no interest in any awards, not even an Oscar. What use are they to me?"

“Will this make it harder for you to make money?”

“Even if I win an award, the directors and actors will get the most money, so how can I really make more money?”

"Why spend that much time on that when you could just make more movies?"

He Yuzhu's attitude is very resolute. He has absolutely no feelings towards the Oscars. Why would he waste his energy on influencing the judging committee?

Improve the status of actors and behind-the-scenes teams?

How free is he?

The movies selected by Han Sanye were all high-quality masterpieces, and he was planning to purchase the copyright. When the time came to produce the films, they would surely bring in considerable income, so why would he bother to compete for those awards? He could just treat it as a formality, after all, he didn't intend to spend that money on lobbying.

Upon hearing this, Mr. Han San also felt that this made sense.

This boss is not a producer or director, and awards have no appeal to him.

Smacking his lips, he realized that his original intention was not limited to the cinema business.

Since the other party agreed readily, he didn't want to make more requests, so he decided to test the waters a little.

The conversation turned to other topics. After the two drank a few pots of fragrant tea, Mr. Han San got up and said goodbye.

……

He Yuzhu acted quickly and ordered Han Chunming to prepare for this matter the next day. He submitted a list listing the distribution of cinemas in major cities across the country.

Some are owned by film studios, enterprises, institutions and trade unions, but most of them still use the traditional old model and either need to be completely renovated or the original design must be changed.

In response, He Yuzhu thought about it and said, "There is no rush to make a decision at this stage. Let me contact some friends and see."

While waiting quietly on the side, He Yuzhu first called Lou Xiao'e: "Xiao'e, I plan to set up a cinema chain in China. Should I invest in it through Baiwei Group or personally?"

Hearing this, Lou Xiaoe said: "Let's put it in Baiwei Group. After all, we have acquired ATV and it is in the newly formed company.

In the future, we can produce and sell our own products, or the investment returns will be smoother.”

She went on to say, "Even if you are not interested in the mainland film industry, you can still make a difference in Taiwan. We have abundant resources."

"Good idea, let's do it."

He then instructed: "Wenjia and Chunming will take charge of this matter. You find some designers to plan for the multiplex cinema."

Lou Xiao'e agreed immediately.

Afterwards, both took over some of the tasks, and He Yuzhu reviewed the list: “Some places require on-site inspections, such as buying land in the center of a first-tier city, and then either renovating it or building a new one.

You know that cinema? A multiplex cinema is one thing, but it also needs to have entertainment facilities and merchandise stores at the entrance. It’s worth learning these ideas.”

"clear."

Han Chunming nodded in agreement, "The property is to be purchased directly, right?"

He Yuzhu responded: "That's right, there is no need to build too much in the short term, and the layout should be based on population growth and changes in demand in various places.

The population in Beijing has increased rapidly, and there are many moviegoers, so naturally there is a great need for many cinemas.

As for areas that are relatively underdeveloped, they can first seize prosperous areas and then make gradual progress.”

“Parking facilities are important.”

He continued: "Now that there are more and more cars, the supply of parking spaces will gradually become a problem."

After hearing this, Han Chunming suddenly realized that just as Chuanyidao had considered everything carefully back then, including the parking space planning.

Now they have a huge competitive advantage in this regard.

Soon, Han Chunming began to recruit people to form a cinema operation team, and accompanied He Wenjia and his team to conduct on-site inspections of cinemas in various cities.

Since there were not too many cities to investigate, the purchase of the first batch of cinemas took less than a month to complete.

Afterwards, He Yuzhu contacted Xu Huizhen and Chen Xueru to take over the reconstruction and decoration of the cinema.

There are countless cinemas in the area around Beijing, and He Yuzhu bought eight of them at once, including venues with excellent geographical locations and large areas.

He envisions building a flagship store here in the future.

It can host premieres, film festivals and other events, as well as large-scale events such as press conferences and award ceremonies.

Although the scale of the Baiwei Cinema system was not large in the early days, with only about a hundred branches and less than two hundred screens, it can be expanded to more than a thousand screens through careful renovation.

Depending on the size of the cinema, it can be converted into seven to ten screening rooms, capable of showing multiple films simultaneously, providing audiences with more choices.

Unlike in the past, when cinemas mainly used large-scale screening facilities that could accommodate thousands of people but could only show one movie, the capacity of each hall in today's cinemas does not exceed a hundred people. This design makes the distance between seats more appropriate and the viewing experience more ideal.

After all, the cinema is all about watching big screens and immersive sound effects.

More importantly, audiences now have the power to choose the types of movies they like, and no matter what the type, movie lovers can find the right place in Baiwei Cinemas, which is a crucial element.

Moreover, watching movies is a relatively affordable entertainment activity that most people can afford.

This is only the first step. my country’s more than 100 cinemas are far from meeting the demand. Of course, after the initial purchase is completed, it will still take some time for adjustments and operational improvements.

Team capabilities need to be constantly honed, and personnel need to receive professional training and recruitment.

Mr. Han seemed delighted and expressed his appreciation for He Yuzhu's purchase of dozens of cinemas and land at once, and emphasized the value behind this huge transaction.

He Yuzhu humbly claimed that he was an outsider, and pointed out that the Baiwei Cinema Chain would need some time to reorganize and renovate, and would only continue to expand its scale after it is relatively mature.

His vision is to set up at least one cinema in hundreds of cities in the country, including the possible acquisition of cinema networks in China and Macau.

Mr. Han was pleasantly surprised by this grand plan: "Old brother, are you planning to do something big?"

Large-scale cinema clusters and developed movie screening lines will be very beneficial for future film distribution.

He Yuzhu understands Han Ye's idea. "Businessmen are profit-driven. If the movie is of high quality and suitable for online screening, it is of course a good thing. Otherwise, there is nothing we can do."

Some of Feng's films have difficulty in achieving great success in China, mainly because their humorous elements are too local and may not be accepted by people from other regions.

Han Ye agreed: "This is how we have to do it. We still have to make a good film!"

He stayed for half an hour before leaving. He Yuzhu then called Liu Xiao'e and asked her to handle the acquisition.

Although progress may not be smooth, operations in the stock market are also feasible because the target cinemas are all listed companies.

As for the overall expansion in Asia, He Yuzhu is cautious.

The film market on the peninsula and island countries is difficult and not well understood, there are huge differences in cultural aesthetics, and coupled with the uncertainty in South Asia, he has no intention of getting involved in those potential risk areas for the time being.

After careful consideration, we decided not to invest too many resources in unknown areas. After all, safety is more important.

Although the construction of domestic cinema chains has been progressing relatively slowly, the Baiwei Group has been carrying out it at an astonishing speed because the design work of each cinema is carried out simultaneously.

This project is no small undertaking. Even something as simple as a screening room involves audio design, screen updates, seat selection, ticket office layout, entertainment facilities and peripheral product considerations.

Therefore, financial resources and strength alone are not enough to carry out a comprehensive renovation.

He Yuzhu was wealthy and powerful, so he decisively carried out a comprehensive renovation in one go.

The sound system alone is worth tens of millions, demonstrating his strong financial strength.

This is He Yuzhu's foundation for the operation of cinemas - professionals in the film industry form the core team, who are mainly responsible for the screening and approval of films.