They do have massive amounts of data, but their R&D capabilities are limited, which is just what they want.

After selecting the target, He Yuzhu asked Goldman Sachs to prepare the relevant materials and wait for his instructions to make the acquisition.

As time went by, the subprime mortgage crisis gradually surfaced.

As early as 2007, the subprime mortgage crisis began to show signs, but most people did not realize its seriousness.

In contrast, He Yuzhu was more concerned about Lehman Brothers, a company he was more familiar with.

In addition, he also closely follows the developments of Ford.

After purchasing Volvo in advance, Ford expected to sell some assets during the financial crisis, so He Yuzhu was ready to continue to intervene in this business game.

Once again, Goldman Sachs represented He Yuzhu to meet with Ford. At that time, Ford was in a slump, and he targeted the Jaguar and Land Rover brands in their hands.

He Yuzhu negotiated with Ford first, after all, the two parties had a deal before.

Given Ford's current situation, it is not impossible for it to sell both brands.

The two brands were originally British and were later acquired by Ford. Ford now wants to sell them to protect its local brands.

And what’s more important is that He Yuzhu’s acquisition conditions are all in cash!

This is a timely rescue for Ford, which is in a difficult situation. At the same time, India's Tata Group is also interested in the two brands, but unfortunately their financial resources are not enough to meet the requirements.

Ford had other brands to sell and ultimately decided to sell three of them to the Tata Group at a bargain price.

These brands have little value, but it's better than making no money.

Finally, He Yuzhu invested 200 billion US dollars and successfully purchased the Jaguar and Land Rover brands originally belonging to the UK.

This acquisition once again became the focus of public opinion.

He Yuzhu then asked Han Chunming to start a dialogue with domestic automobile manufacturers. He planned to join forces between Land Rover and Changan Group, and between Jaguar and Chery Group.

Of course, he would not forget Liuqi, as Wuling had already joined hands with General Motors.

But Wuling has two companies of different natures, and he didn’t know much about the details in his previous life.

Although GM will file for bankruptcy next year, times are tough right now and it is difficult to sell its subsidiaries.

So, He Yuzhu turned his attention to Chrysler.

Although it is not well-known in China, it has a long history and owns well-known sub-brands such as Jeep, Wrangler, Dodge, etc.

Even though it has a debt of more than $1000 billion, a complete acquisition is not easy and requires resolving many obstacles, such as whether to agree or not and the relocation of the factory after the acquisition, which all require negotiation.

Now all he could do was wait for the subprime mortgage crisis to continue to expand. At this time, He Yuzhu returned to China and the Olympic Games were about to be held.

He plans to go to the scene to watch the opening ceremony in person and reunite with his family.

The Olympics were inspiring and the whole family was reunited, including He Wenjie and Jiang Yafei.

He Yuzhu was very pleased that He Wenjie was promoted to a senior officer and had a bright future in the navy. Although his eldest son was busy outside, his success was enough to make him proud.

It was a rare occasion for the whole family to get together. As usual, He Yuzhu cooked personally and prepared two large tables of food. His son was busy assisting his father inside and outside, sharing the joy of family.

As time went by, the Chrysler Group faced increasingly severe difficulties and eventually became on the verge of collapse.

After receiving this news, He Yuzhu set off for a certain destination.

While he was preparing things over there, his younger brother He Changbang also began to take action in full swing to inspect the brand products that were about to be purchased. Although improvement was not easy, the quality of the products themselves was already excellent.

After selecting a part of them, he will use them to improve the lineup of subsidiaries under Baijie Group, especially those related to daily chemical products.

The next step was to start a large-scale merger and acquisition operation. He Changbang personally led the team, shuttling between negotiation tables to find the future spokesperson, because the Baijie Group's overwhelming publicity offensive could not be dropped. It was imperative to cause a sensation in the country and spread the name of Baijie throughout the world, otherwise it would be unworthy of this huge investment.

The group’s headquarters building is already under preparation, a strategy that can be accomplished overnight.

He Yuzhu has prepared the start-up capital for He Changbang, and it will take some time to wait for the follow-up funds. His mission here is coming to an end.

The relentless financial crisis has forced funds to be dispersed into multiple sectors, directly buying shares in long-favored Internet companies while also ensuring smooth acquisitions of auto brands.

Now, the Chrysler Group has become his last target.

Even if we cannot acquire all of them, we should at least try to acquire some sub-brands.

Chrysler originally planned to work with GM to overcome the difficulties, but GM's own difficulties caused the plan to come to nothing, which made the situation even worse for them.

At this moment, Goldman Sachs personnel appeared and expressed their intention to acquire the company. This was undoubtedly the move made by the Oriental man.

According to previous news reports, the businessman acquired Jaguar and Land Rover and brought them back to China to merge with the domestic auto industry. However, since the value of the two companies was not as high as Volvo, he did not obtain absolute controlling rights.

But in fact, he had no intention of having controlling rights from the beginning, he only acquired part of the shares of Great Wall and Chery.

Now, the chess piece has come down to the acquisition stage.

Although it was a good thing, Chrysler was leaderless and without additional capital injection, it was on the verge of bankruptcy.

The impact of the financial crisis is long-lasting. After the previous nationwide real estate speculation craze, people now find themselves short of cash and cannot even fill up their cars with gas.

This situation was a godsend for He Yuzhu, and it allowed him to make a lot of money.

Today, Chrysler Group's accumulated debt exceeds 10 billion US dollars.

If they seek help from , they may be able to save the group with 's strength, but this means that He Yuzhu's control will fall into the hands of others.

Therefore, it is better to take action at this moment and strike while the iron is hot after clearing all debts.

Not long after, all the shares of Chrysler Group fell into the hands of He Yuzhu, who then announced his withdrawal from the stock market and returned to private ownership.

However, it is difficult to relocate the entire group quickly because the relevant parties have not given permission.

Previously, Ford purchased only the sedan assets of Volvo, and the same conditions apply to He Yuzhu's acquisition this time.

Chrysler Group was historically merged with Mercedes-Benz to become its subsidiary, and was then sold to a private equity operator.

The process of changing hands during this period of history is so complicated and tedious that there is no need to mention the details of leaving the motherland.

Dealing with these issues involved negotiations. He Yuzhu first split the sub-brand and sent JEEP directly back to China to merge with Liuzhou Wuling.

Brands like Dodge that are not suitable for exporting abroad can still be popular in their home country, as this type of powerful car is more in line with the tastes here.

As for other sub-brands such as Chrysler, Maserati and Alfa Romeo, they were left to He Yuzhu to handle.

However, he does not intend to maintain the entire automotive group in his home country, as he has personally paid off all debts and, as the company is privatized, he has decided to gradually sell off some of the sub-brands, leaving only Chrysler, Dodge and Maserati.

Each brand has a clear division of labor: Chrysler focuses on luxury cars, Dodge is committed to the large high-performance car and pickup truck market, and Maserati specializes in sports cars and SUVs.

He Yuzhu convened a meeting to announce the decision and urged the design team to start work.

Given the Italian background of the two brands in the past, if Maserati is sold, selling Alfa Romeo as a package to Affit is a feasible option, especially now that it is free from debt troubles and the acquisition only requires money.

The home country might block large-scale transfers, but it had no power to stop him from selling off sub-brands, so he sold off assets, ultimately leaving behind three core brands.

This strategy is quite correct. Although it seems like a drastic cut, it will help alleviate its own operational pressure.

With reduced production capacity, fewer employees and less expenses, He Yuzhu recovered a large amount of funds. He did not stop there, but used the funds for domestic investment, that is, building factories locally, also in cooperation with Liuzhou Wuling.

The only obstacle may be that Liuzhou Wuling is short of funds.

The previous merger with JEEP required investment in factory construction, and part of GAC Wuling’s shares were also used for this merger and factory construction.

However, He Yuzhu proposed a solution: he would provide his own funds to build the factory and convert them into shares.

In the future, these shares will still be sold to Liuzhou Wuling, following Geely's previous model.

He Yuzhu's grand plan includes purchasing car brands to obtain their trademarks and advanced technologies, while also joining forces with China's four major automakers in the future.

But he remained a behind-the-scenes supporter, ostensibly helping the development of domestically produced cars, but in fact he understood that his role was only to take advantage of the existing favorable situation.

His contribution lies in actually improving the brand's competitiveness and technological innovation.

In the minds of Liuzhou Wuling people, He Yuzhu's character is naturally very clear. Now they are a merged four forces. Although Geely holds the largest number of shares, it has basically stood by and watched, and only took a slight action that time to build its own direct-operated store.

The results of this decision are already gradually emerging: not only has it gained a clear advantage in the price war, but it has also improved service quality, and any problems consumers encounter can be solved directly.

Volvo's sales are now climbing, especially the personalized options have been widely welcomed. After all, no one does not want to buy a car that suits their taste and is reasonably priced.

Even the basic models have very complete safety configurations, so people naturally trust cars that focus on driving safety more.

As for further customization needs, you can purchase them one by one according to your own preferences. The product catalog is very clear and has everything you need no matter what configuration you need. This is the only company in China that can do this.

Even large automakers like Geely have begun to provide such services, which means that strong competitiveness has given domestic brands new expectations.

In the current market, everyone is chasing after joint venture models, but He Yuzhu seized this opportunity to break the pattern.

Today, all four companies have technical support from major international brands, which has undoubtedly improved their quality assurance.

But the time is still short and the technology needs to be matured and integrated into the development of new models.

He Yuzhu chose to introduce Maserati to China and jointly set up a factory with it, making it one of the first luxury high-end brands to cooperate with it in the Chinese market.

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