He Changbang was not speaking nonsense when he praised her for being sensible.

At this time, Baihua Group had completed the acquisition and merger process and made some subtle improvements based on the original formula.

After all, these are brands that have accumulated experience over many years, their quality has always been guaranteed, and they have stood the test of time.

Next, the product packaging designs were revamped to match modern aesthetics and make them look more upscale.

The next step was advertising production. As the spokesperson, Yang Mi starred in a series of commercials, emphasizing the themes of return and nostalgia.

First is a long advertisement - as a daughter who works away from home, she brought back many gifts on her way home for the New Year, all of which were daily necessities.

When the grandparents saw the new packaging, they did not show any dissatisfaction, but just smiled.

Yang Mi explained this and told them that these were just commonly used brands in the past with a new look.

This advertisement is a signal that Baihua Group has used to demonstrate its strength to the outside world since its establishment.

The subsequent promotion of each sub-brand will be launched one by one, with the focus on investing fully in the research and development of new all-natural varieties, which is also a key part of the advertising strategy.

This series of advertisements is bound to cause a sensation. After all, they are the collective memory of the Chinese people. These time-honored brands have now been incorporated into a group company.

As the New Year approached, Lou Xiao'e came to visit with her two sons. They have been married for many years and have their own children.

Looking at He Yuzhu and Wen Li, she asked, "Why do you feel like you never get older?"

"Maybe you're working too hard."

Wen Li smiled and said, "You said it yourself, you like to meddle in other people's business."

"I don't care anymore. I handed it over to Wen Jia and He Qing a few years ago."

He Yuzhu added: "What a heartless accusation. In fact, it is your family that should hold the shares."

At this time, He Changbang said: "Grandma, I have a plan that I've been thinking about. We want to run the express delivery department."

"This is more beneficial to express delivery. With the growth of logistics business and warehousing demand, Baihua Group will also expand its warehousing facilities in the future."

Lou Xiao'e pondered for a moment and agreed: "You are right. Operation is good for speed. Then, let's decide it this way."

"What do you think?"

She looked at He Yuzhu.

He Yuzhu said: "It is indeed possible to come out and get better development.

After establishing a new group, it will continue to grow and will have more room for development without being constrained by the Baihua Group."

"The equity ratio remains at the original level, but there is still one problem that needs to be solved. The e-commerce field is gradually rising, and we cannot take it lightly."

As they expand and grow, the logistics volume will inevitably become larger and larger, especially if they plan some promotional activities, which may exceed the storage capacity in a short period of time. "

“We must be particularly vigilant in this regard, and if they come to us seeking cooperation, we must not agree easily.

The standard of speed must not be lost, do you understand?"

Liu Xiao'e smiled and said, "You really have a long-term vision, but who can take over this 'Quick'? We are currently understaffed."

"I will retire after the Chinese New Year, and the position of general manager of Baiwei Group will be handed over to Wenjia. Although my eldest brother is still in the group, my son Xiaodong has already managed the industry."

"Why not consider letting your grandson Chunming take over this important task?"

He Yuzhu considered it and said, "Let Chunming focus on this for now. The children at home are about to graduate from college, so we can make plans based on their ideas."

"I still have a business there, and I can entrust this part to them, Wenjia and Chunming."

"It's good that you've retired. You can come to He Garden for vacation often when you have nothing to do. This place is very beneficial for self-cultivation."

"Okay, I'll come over often."

Liu Xiao'e answered casually.

……

The Kuaijie Warehousing and Logistics Company, which was originally affiliated to the Baiwei Group, was divided into several subsidiaries after becoming the new Baijie Group. Han Chunming was appointed as the initial general manager, and the establishment work was relatively easy because it already had experience in large-scale operations.

Now, after coming out, a group of veterans have naturally been promoted and the group management team has been formed.

As a result, the He family already has three groups in the mainland: Baijie is fully owned by itself, and the other two each own Liu Xiaoe's shares.

Since she is about to step back and no longer be personally involved in management affairs, she will lose her original 5% dividend.

These rights were transferred to He Wenjia, and Han Chunming also received his 5% dividend from Baijie Group.

Who will lead the group in the future remains to be further discussed.

As for the strategy, He Yuzhu has already roughly deployed it.

In addition to the funds for purchasing the automobile brand, the remaining portion was allocated to He Changbang for the establishment and development of the Baijie Group, including the acquisition of several research laboratories as support.

He invested all his money in buying shares of various companies and became a director of some enterprises, but never attended in person. Instead, he expressed his support for the company founders through agents.

The shares would help him reduce his tax burden and stash funds for sale if necessary.

But this process must be carried out with caution, because as a major shareholder, if he sells on a large scale, it will inevitably affect stock market fluctuations.

Today, the Barilla Group is well-known in the world, not only because its products have accumulated a large number of loyal customers through long-term operation, but also because of the famous Barilla Arena.

Yao Ming now has outstanding skills. As an extraordinary center, he plays flexibly, has excellent touch, and shoots accurately. He has a high success rate in both mid-range and long-range shots.

In addition, he strengthened his rebounding and mid-range hook shot training to make his offensive methods more diverse.

Coupled with customized game strategies and lineup enhancements, the Los Angeles Gourmets won consecutive games, made it to the playoffs twice in two years, and directly advanced to the Western Conference Finals in the second year.

If we continue to strengthen the team and cooperate with more tacit tactics, competing for the championship will no longer be a castle in the air.

He Yuzhu wanted to visit the place in person, and Liu Xiao'e was happy to go along.

She did not have a close relationship with the Lu family, and the Lu family was not as generous to He Yuzhu as Liu Xiao'e.

Chen Xueru and Xu Huizhen are now very successful in the real estate industry and have no plans to quit.

After the Fok family injected capital, they turned their attention to Hong Kong Island and gave priority to expanding the hotel business there.

Both of them have purchased properties in Repulse Bay, and Ho Yu-chu also has a villa there, but he rarely goes there on weekdays because he spends most of his time in the mainland.

Now, it seems inconvenient for Yang Mi to live in that house. After all, she has not yet become the official daughter-in-law of the He family, but only He Changbang’s girlfriend.

The future of both of them is still unpredictable.

If Chen Xueru continues to work hard and strive forward as usual, it may be difficult to maintain a long-term relationship.

And if she became more sensible, He Changbang might have made different choices. After all, her beauty and baby voice are plus points.

He Yuzhu's ease and comfort are not something those chaebols can fathom.

He made money easily, which naturally aroused their dissatisfaction.

So the Goldman Sachs people came to He Yuzhu again and said, "Mr. He, 'Iron Man' has been released and has achieved great success.

We heard you're planning more movies, I'm curious what the Marvel Universe is like?"

The Goldman Sachs partner who approached He Yuzhu originally thought that he could win He's heart because of his generous cooperation and attention to He Yuzhu's industry, and hoped that He could go public on the stock market as soon as possible.

"I understand your feelings, and this is also the plan we are making."

He Yuzhu took the information directly. The first one was Lion Film's listing blueprint. It planned to initially release 8% of the outstanding shares in order to assess the market reaction.

Doing so can make the company's market value more visible, and then sell shares on a large scale to attract suitable investors.

Although Lion Films is part of the group, the proportion of equity converted into it is really limited.

The next plan is to list the subsidiaries one by one, while He Yuzhu retains 33% of the shares to maintain considerable voice.

It was obvious that Goldman Sachs understood his strategy very well. “Yes, you guys are really good at judging people! We are happy to cooperate with you, but now if you don’t go public, things will become complicated.”

The other party warned, "You know, on Wall Street, losing the opportunity to make money is equivalent to losing money."

He Yuzhu responded: "Of course I understand.

But now, no one can touch me easily.

The only problem is that I am neither black nor white.”

He gently threw the plan onto the coffee table and continued, “I agree with the plan, but the timing needs to be adjusted.

First, we will discuss the listing of Lion Films in two years.”

"NBC will take some time," he said, emphasizing his steps.

“That’s our plan, Netflix will have to wait until later.

I can promise to leave Goldman Sachs some shares, but not a lot. "

This made the Goldman Sachs representative's eyes light up.

They knew that He Yuzhu would accept it, but there would be additional conditions.

Keeping profits for Goldman Sachs is the main goal, why would anyone else compete with them for market share?

They have served you for a long time, and this is their due reward. "No objection, we trust your decision."

The Goldman Sachs representative was quite satisfied and continued, "It's settled. I look forward to the day when we ring the bell for the listing."

"Eighty birthday, He Yuzhu nodded slightly, 'I won't have to wait long, I will soon join Lion Films and prepare for its listing, and I also need to make some adjustments to the company's personnel.

' 'Employees should be given more benefits and equity incentives are essential.

' "

Considering that there is no need to hesitate about the listing, Lion Films took the opportunity to increase its market value by leveraging the success of "Iron Man" and the launch of the "Captain" and "Thor" projects.

He Yuzhu holds 100% of the shares, and the dividends he receives are the source of his wealth.

He is in need of setting up a charitable foundation to manage and control the flow of his funds around the world in order to avoid huge taxes.

At the same time, he will set up multiple holding companies in overseas duty-free islands to achieve staggered asset holdings in order to evade taxes.

In essence, this is a clever way to avoid taxes.

He does not have to handle these personally, and the gradual transfer of assets in the future will be more covert, but on the surface, he will still maintain a certain shareholding ratio, such as the Los Angeles Gourmet team he continues to support, which has outstanding results and can compete with the Lakers in Los Angeles.

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