Surprise! The whole family of a wealthy family was saved by listening to my voice

Secondly, there are so many channels for communication nowadays. Video media can be seen anywhere and at any location, especially with the popularity and development of mobile phones.

By the time their magazines have finished taking and publishing all the haute couture and fashion photos of the season, the public has already watched the fashion show several times on their mobile phones, computers, and even on TV in buses and subways.

Who would spend that much money to buy magazines?

It can be said that with the rapid rise of new media, traditional paper media is gradually declining.

"But, with all due respect to Director Song, apart from the fans of the stars on the cover, who else would buy magazines these days?"

Lin Huayin smiled apologetically and continued, "I said this with no intention of offending you, Director Song. I heard that another fashion magazine in North City was shut down a few days ago. It must be because it was not selling well and making no money, and it was always losing money, so it was shut down by the higher-ups, right?

In fact, fashion magazines were first introduced from abroad and they have a long history abroad. Even so, their sales abroad are not very good now.

In our country, new media emerged before the public had formed the habit of buying fashion magazines.

But China is a super large market with a population of 14 billion, which is a cake that all fashion and luxury goods cannot ignore or give up.

If they want to promote their products and sell them, they used to rely on fashion magazines, but now that no one reads or buys magazines, they naturally have to change their approach.”

"Ms. Lin, you are absolutely right!" Director Song and the other two did not expect that a little girl like Lin Huayin could talk so much about these things in the fashion circle.

Didn't she grow up in the countryside? But how come her vision doesn't seem like that of a country girl? On the contrary, it's very broad and high-end!

Director Song was surprised and continued, "In the past few years, our magazine has also thought of many ways to save itself.

We will regularly hold some fashion promotion activities, and invite first-line stars and popular young actresses to participate in competitions and catwalks.

There are even activities in large shopping malls to teach ordinary people how to put on makeup and match clothes.

But the effect is almost zero, and still not many people buy it. At most, they will take it out of the bookshelf and read it while drinking coffee in a cafe. "

They have tried every trick in the book, but people just won’t buy. What can they do?

Director Song couldn't help but sigh again.

"In fact, I think the reason why people are reluctant to buy fashion magazines is probably because our magazines are too far away from the lives of ordinary people."

Lin Huayin couldn't help but smile and said, "For example, the Morandi and Maillard colors we are talking about now, in my opinion, the Morandi color system is light-colored clothing such as light pink, light blue, light green, and light yellow, and the Maillard color system is some brown and earth tones, right?

It's just some new words with no new ideas.

Moreover, the matching of an outfit in the magazine requires special styles of leather shoes, special accessories, or bright-colored silk scarves and bags.

Who among ordinary people can do this?

Every morning, everyone gets up to go to work. Some people don’t even have time to wash their faces. Who has the time to do such a detailed match?”

An editor-in-chief was very dissatisfied after hearing this.

"But there is a distance between ordinary life and fashion!"

Lin Huayin shook her head: "But don't forget that those who can afford fashion products are either the second generation of the rich, or the middle class and urban white-collar workers.

The latter mostly work 996 or even 007 now, and are exhausted like dogs every day. How can they dress themselves up exquisitely from head to toe and wear so many accessories and jewelry like before?

People gradually feel that the things in magazines are completely useless and impractical in real life, so naturally no one buys them. After all, people’s money doesn’t come from the wind.”

Lin Huayin's knife was inserted very accurately. Director Song and the two editors-in-chief all looked heavy-faced and dejected after hearing what she said.

At this time, Lin Huayin changed the subject again, "But I still remember when I was in junior high school, fashion magazines at that time would come with gifts, sometimes with celebrity posters and stickers, sometimes with small mirrors, and once, my classmate bought "Fashion Guava" and it also came with a lipstick sample.

At that time, all the girls in our class envied her! In order to apply that lipstick, all the girls held her in their arms, and she was so proud like a princess. I still remember that scene until now! "

Lin Huayin showed a nostalgic look, "Unfortunately, soon after that, I don't know why he stopped sending gifts."