Siheyuan: Silly Pillar is Kind

"Siheyuan Storm" While Siheyuan actively participates in international cultural heritage exchange and cooperation projects and has achieved fruitful results, the domestic cultural tourism market is also undergoing profound changes. With the growing demand for in-depth cultural experience tourism, the Siheyuan community has keenly perceived this trend and decided to work with the top domestic tourism technology companies to jointly create the "Siheyuan Cultural In-depth Tour Intelligent Platform", aiming to use modern technology to provide tourists with unprecedented personalized and immersive Siheyuan cultural tourism experience, and further enhance the influence and competitiveness of Siheyuan culture in the tourism market. Manager Zhang, the project manager of the travel technology company, and Director Zhao, the tourism director of the Siheyuan community, conducted an in-depth project discussion: "Our intelligent platform will rely on cutting-edge technologies such as big data, artificial intelligence and virtual reality to create a one-stop Siheyuan cultural in-depth tour service for tourists. First of all, through big data analysis of tourists' interests, travel habits, historical browsing records and other information, we can accurately customize exclusive Siheyuan travel routes for tourists. For example, for tourists who are interested in architectural art, we will recommend routes that include explanations of Siheyuan architectural structures, displays of traditional architectural craftsmanship, and tours of famous Siheyuan buildings; for tourists who love folk culture, we focus on arranging activities such as participating in traditional festivals, folk handicraft production experiences, and folk storytelling." Director Zhao raised a question: "Although this big data analysis is accurate, tourists' needs may change at any time. How can we ensure that the platform can respond and adjust the travel plan in a timely manner?" Manager Zhang replied: "This requires the support of artificial intelligence algorithms. The platform will collect feedback information from tourists in real time during the tour, such as the length of time tourists stay at a certain attraction or activity, their comments, etc. The artificial intelligence system will quickly analyze and process this data, and dynamically adjust the travel routes and activity arrangements based on the analysis results. For example, if a tourist shows a strong interest in a certain Siheyuan architectural attraction and stays for a long time, the system will automatically recommend related architectural cultural extension attractions in the surrounding area or increase the depth and breadth of architectural knowledge explanations." In terms of the application of virtual reality (VR) experience technology, Xiao Wang, a technical expert at a technology company, said: "We will develop a series of VR experience content with Siheyuan cultural themes. Before setting off, tourists can use the platform application on their mobile phones or computers to experience the changing seasons of the Siheyuan, the atmosphere of traditional festivals, and historical story scenes in advance. For example, in VR During the experience, tourists can travel back to the Spring Festival in ancient courtyard houses, feel the lively scenes of lanterns and family reunions; they can also transform into ancient craftsmen, participate in the construction process of courtyard houses, and gain an in-depth understanding of the structural principles and craftsmanship of courtyard buildings. This will not only stimulate tourists' interest in tourism in advance, but also allow them to have a more comprehensive understanding of courtyard culture before the on-site tour. "Although this VR experience is good, will it make tourists feel that the on-site tour has lost its freshness and sense of surprise?" Xiao Wang explained: "Mr. Li, we will organically combine the VR experience with the on-site tour. The VR experience is mainly used as a pre-cultural introduction and interest stimulation method, while the on-site tour focuses on the tourists' personal experience and in-depth interaction. During the on-site tour, tourists can interact with tour guides and residents in a targeted manner based on the impressions and questions in the VR experience, and further deepen their understanding of the courtyard culture. Moreover, we will set up some VR in the on-site tour. Surprise elements not included in the experience, such as traditional handicraft performances hidden in the corners of the courtyards, temporary folk culture interactive activities, etc., keep tourists fresh and curious. " In terms of the design of the social interaction function of the platform, Manager Zhang continued to introduce: "We will create a social community for courtyard culture tourism enthusiasts. Tourists can share their travel experiences, photos, videos and feelings about the courtyard culture on the platform; they can also exchange travel strategies with other tourists and travel together. At the same time, the platform will also invite residents of the courtyard community, cultural experts, travel experts, etc. to settle in to provide tourists with professional travel advice and cultural interpretation. For example, if a tourist posts a photo of a courtyard on the platform and asks about the relevant cultural background, the cultural expert can reply in time and give a detailed explanation, thus forming a good atmosphere for cultural exchange and interaction. " After learning about this project, a young travel enthusiast Xiao Zhang said to Director Zhao: "This platform sounds great! I have always been interested in the courtyard culture, but I always felt that travel before lacked depth and personalization. With this platform, I believe I can really understand the courtyard culture in depth. However, I am worried that the price of tourism products on the platform will be too high? Director Zhao replied: "Xiao Zhang, when we formulate pricing strategies, we will fully consider the consumption capacity and market demand of different tourists. The platform will provide a variety of travel packages for tourists to choose from, including high-end customized luxury tours and affordable mass tours. Moreover, we will regularly launch preferential activities and member benefits so that more tourists can enjoy high-quality Siheyuan cultural in-depth tour services." When the "Siheyuan Cultural In-depth Tour Intelligent Platform" was officially launched, it quickly caused a sensation in the cultural tourism market. After experiencing the tourism services provided by the platform, a tourist from Shanghai shared on the social platform: "This Siheyuan trip is simply a cultural feast! The tour route customized for me by the intelligent platform according to my preferences is very perfect, and every attraction and every activity fascinates me deeply. The VR experience made me feel the charm of the Siheyuan in advance, and the constant surprises during the on-site tour made me linger. Moreover, in the social community of the platform, I also met many like-minded friends and exchanged bits and pieces of Siheyuan culture together. Highly recommended to all friends who love cultural tourism! "With the continuous increase in the number of platform users and the continuous spread of word-of-mouth, the in-depth cultural tour of Siheyuan has become a popular project in the domestic cultural tourism market, attracting more and more tourists to come and experience it. This has not only brought considerable economic benefits to the Siheyuan community, but also further promoted the inheritance and innovative development of Siheyuan culture, continued the glorious chapter of Siheyuan in the field of cultural tourism, and became a successful example of the deep integration of traditional culture and modern tourism technology, providing useful reference and inspiration for the development of other cultural tourism destinations.

"Siheyuan Storm" With the great success of the "Siheyuan Cultural In-depth Tour Intelligent Platform", the popularity and influence of the Siheyuan community are booming. This has attracted the attention of many film and television production companies, who have come to discuss cooperation, hoping to shoot various film and television works with the Siheyuan as the background, further explore the stories and cultural connotations behind the Siheyuan, and present them to a wider audience. Mr. Liu, a producer of a well-known film and television production company, brought his team to the Siheyuan and had a warm exchange with representatives of community residents. Mr. Liu said: "We plan to shoot a long TV series, using the Siheyuan as the stage, to show the life changes, emotional entanglements, and struggles and integration of several generations in the Siheyuan from the Republic of China to modern society. We want to deeply portray the characters of different personalities and different classes in the Siheyuan, and through their stories, let the audience feel the profound heritage of the Siheyuan culture and the great changes in Chinese society in the past few decades." Uncle Zhao, a resident, asked curiously: "Then how are you going to shoot it? Don't shoot our Siheyuan into that kind of weird look." Mr. Liu smiled and replied, "Uncle Zhao, don't worry. We will conduct rigorous historical research and cultural studies. In terms of scene construction, we will use the real layout and architectural style of the Siheyuan as a blueprint to restore the style of the Siheyuan in various periods as much as possible. We will also invite professional historical consultants and cultural experts to participate in the whole process to ensure that the costumes, props, lines, etc. in the play are in line with the background of the time. For example, when filming the plot of the Republic of China, we will carefully show the traditional costumes, etiquette and customs of the people in the Siheyuan, as well as the impact of the social turmoil at that time on the lives of the Siheyuan residents; in the modern part, we will highlight the changes and persistence of the Siheyuan in the process of urban development." In terms of casting, Director Chen expressed his own views: "We hope to find a group of actors with superb acting skills and images that fit the roles. For the older generation roles in the play, we tend to choose senior actors with profound acting skills and who can interpret the vicissitudes and tenacity of the characters of that era. As for the younger generation roles, we will focus on selecting new generation actors who are spiritual and can show the vitality and innovative spirit of modern young people. We also plan to hold some small actor selection activities in the Siheyuan community, and maybe we can discover some residents with acting talents and let them participate in the filming of the TV series." Xiao Li, a young resident of the community, said excitedly: "Really? That's great! I have always been interested in acting. If I have the opportunity to participate, it would be a dream come true. But I don't have any acting experience. Will this affect it?" Director Chen encouraged: "Xiao Li, it doesn't matter if you don't have experience. We will provide some simple acting training and guidance during the selection process, mainly to see whether the actors have potential and their ability to understand the role. Moreover, participating in the filming process itself is a good learning opportunity. You can communicate and grow with professional actors." During the filming process, the film and television production team interacted frequently with the residents of the courtyard. A staff member in charge of props said to the resident, Grandma Wang: "Grandma Wang, do you have some old items at home, such as old furniture and old photos from the Republic of China period, that you can lend to us as filming props? These things can make the scene more real and vivid." Grandma Wang said readily: "Yes, but these are my family's treasures, you have to be careful." The staff member quickly assured: "Grandma Wang, don't worry, we will arrange someone to take care of these props and return them to you intact immediately after the filming is over." As the filming of the TV series progressed, some plots sparked heated discussions among residents. For example, when filming a plot about the dispute over the demolition of the courtyard, the residents sat together to discuss it. Uncle Zhang, a resident, said: "We have also experienced this kind of demolition in our Siheyuan. At that time, everyone had mixed feelings. They were reluctant to give up their old houses, but also wanted to improve their living conditions. The TV series portrayed this kind of contradiction and conflict very realistically." Xiao Zhao, a young resident, had a different view: "I think the TV series can show more of the role of young people in the transformation and cultural inheritance of Siheyuan. Now many young people are trying to find ways to make Siheyuan glow with new vitality in modern society, which is also a very important part." After hearing the discussion of the residents, the director said that he would seriously consider everyone's opinions: "Your feedback is very important to us. We will make appropriate adjustments to the script according to the actual situation, so that the TV series can reflect the story of Siheyuan more comprehensively and realistically." When this TV series with Siheyuan as the background was broadcast, it caused a strong response across the country. The audience was attracted by the delicate emotional description, the true historical restoration and the unique cultural charm of Siheyuan in the play. A viewer left a message on social media: "This drama made me feel like I traveled through time and space and entered the world of Siheyuan. Seeing the joys and sorrows of people in different eras in Siheyuan, it also made me have a deeper respect and love for Siheyuan culture." The popularity of the TV series has further enhanced the popularity and cultural influence of Siheyuan, attracted more tourists to visit, and made more people pay attention to the protection and inheritance of Siheyuan culture. Siheyuan communities continue to stride forward on the road of cultural communication and development, continue to write their own glorious chapters, become a model of deep integration of culture and film and television industries, and inspire more cultural heritage sites to explore diversified development paths.

The popularity of the TV series "Siheyuan Fengyun" has made Siheyuan a hot topic and made the Siheyuan community realize the huge potential of developing cultural derivative products. Therefore, the community joined forces with several creative design companies to jointly launch a Siheyuan cultural derivative product development plan, aiming to integrate Siheyuan cultural elements into various daily necessities and souvenirs, so that Siheyuan culture can enter thousands of households in a way that is closer to life. At the product development seminar, Xiao Zhou, a designer from the creative design company, showed everyone some preliminary design concepts: "We plan to draw inspiration from the architectural components, traditional decorative patterns and folk culture of the Siheyuan. For example, we can design an exquisite keychain in the shape of the Siheyuan door knocker, decorate the mobile phone case with traditional wood carving patterns, or paint the four seasons of the Siheyuan on a scarf. These products are both beautiful and practical, and can spread the Siheyuan culture very well." After seeing these designs, resident Aunt Li asked: "These things are beautiful, but are they too expensive? Can ordinary people afford them?" Xiao Zhou replied: "Aunt Li, we will fully consider the needs of different consumer groups when pricing. There will be some high-end customized products that use better materials and more sophisticated craftsmanship to meet the needs of consumers who have higher quality requirements and are willing to pay higher prices for cultural and creative products. At the same time, we will also launch a large number of affordable mass products using ordinary but reliable materials so that ordinary people can also buy them easily. For example, we can use plastic materials to make some small ornaments with Siheyuan elements. The price is affordable and can add cultural atmosphere to the home." In terms of exploring the cultural connotation of products, cultural expert Lao Wang said: "There must be a profound cultural story behind every design element. Take this decorative painting inspired by the screen wall of a siheyuan, for example. The screen wall has multiple functions in the siheyuan, such as blocking the view, beautifying the environment, and praying for blessings and good fortune. We can describe these functions and related legends in detail on the introduction card of the decorative painting, so that consumers can understand the connotation of siheyuan culture while purchasing the product, rather than just buying a beautiful object." A young designer Xiao Sun continued: "We can also design some interactive cultural derivative products. For example, make a siheyuan architectural puzzle. During the puzzle process, each piece of the puzzle can be printed with small knowledge about the siheyuan architectural structure, historical allusions, etc., which can increase the fun and educational value of the product." Community worker Xiao Zhang asked: "But will the production cost of this interactive product be higher, leading to an increase in price?" Xiao Sun explained: "We will optimize the design and production process to control costs as much as possible. For example, we use simple paper puzzles and incorporate cultural knowledge into them through clever typesetting and printing techniques. Moreover, we can reduce unit costs through mass production to ensure that the products are competitive in price." As the product development is gradually completed, Siheyuan cultural derivative products have begun to enter the market promotion stage. At a cultural and creative product exhibition, a salesperson introduced these products to customers: "Look at this table lamp designed in the shape of a Siheyuan lantern. The light shines through the lantern paper, creating a warm atmosphere. Moreover, this lantern is an important decoration during festivals and celebrations in the Siheyuan, symbolizing reunion and joy." The customer, Mr. Chen, was very interested: "This is very creative. I want to buy it and put it in my study. It feels very cultural. However, I am worried about the quality of this product. What if it breaks down after a short period of use?" The salesperson replied: "Mr. Chen, we have strict control over product quality. The lamp base of this table lamp is made of sturdy metal, and the circuit part has also undergone rigorous testing. The bulb is a high-quality energy-saving bulb, which can be used for a long time under normal use. Moreover, if you encounter any problems during use, we have comprehensive after-sales service and can provide you with repair or replacement services." On online sales platforms, Siheyuan cultural derivative products have also attracted the attention of many netizens. One netizen left a message in the comment area: "These Siheyuan cultural derivative products are great! I bought the Siheyuan pattern pillow, which looks especially good on the sofa. Every time I see it, I can remember the tranquility and beauty of the Siheyuan. The packaging is also very beautiful, and there is a small booklet about Siheyuan culture in it, which taught me a lot of knowledge." Another netizen said: "I think these products are very suitable as gifts for friends. They are both unique and can convey culture. I plan to buy a few more sets for my friends abroad so that they can also feel the charm of Chinese Siheyuan culture." The successful development and promotion of Siheyuan cultural derivative products have opened up new ways for the dissemination of Siheyuan culture and brought new economic growth points to the community. These products have made Siheyuan culture appear continuously in people's daily lives, subtly deepening people's understanding and love of Siheyuan culture, continuing the glorious chapter of Siheyuan in the field of cultural and commercial integration, becoming another successful example of the innovative development of traditional culture, and providing useful reference and reference for the development of derivative products of other cultural heritage.