I practiced medicine in ancient times
Chapter 83, 4 Expensive Prescriptions and Medication, Free Clinics
The Liang father and son failed to establish their authority and instead lost face, so they both looked unhappy.
They also knew that Wu Yao now had the support of Zhou's father and son. They had no way to deal with Wu Yao today, and the excuses they found were not tenable.
Originally, he had thought of taking advantage of the absence of Manager Zhou and his son and Doctor Cheng to find a reason to punish Wu Yao and establish his prestige in the clinic. However, he ended up losing more than he gained, and both his reputation and his reputation were lost.
"Everyone go away, what are you doing?
Doctor Cheng just happened to come back, so we discussed and talked about the operation of the clinic. "Shopkeeper Zhou first scolded the disciples who were watching the excitement, and then saw Doctor Cheng walking in this direction. After seeing that all the staff of the clinic were here, he said with a bad look on his face.
"You guys don't have to leave. You can stay and listen to how the clinic has been doing over the past year. You can also get some advice. I also want to hear other people's opinions." After Doctor Cheng came in, Manager Zhou closed the door and asked everyone to sit down.
"Today, the manager of the Lingshan Prefecture headquarters came to Chuanshan County to check the accounts of our clinic's operations last year. I learned from the manager that our clinic had the lowest income among the eight counties in Lingshan Prefecture last year.
I even heard from some manager that the revenue of our Chuanshan County Huichun Clinic is nearly one-third less than that of Chuanshan County Miaoshou Clinic. When I heard this news, I felt mixed emotions.
However, I am now told that our revenue is far less than that of other rejuvenation clinics in the county, which makes me feel very frustrated and lost.
But we never expected that the revenue of our clinic would be nearly one-third less than that of our rival Miaoshou Clinic. I believe everyone knows what this means.
Now we have doctors and medicines, but what we lack are patients to see a doctor.
The manager from the prefecture has already issued an order. If by this time next year our clinic's operating income is still ranked last among the nine counties in Lingshan Prefecture, I, the manager, will have to resign and will never be able to manage the clinic again.
The doctors in the clinic will also be purged and affected.
In addition, another task was assigned to us, which was to bring the revenue of Huichun Clinic closer to that of Miaoshou Clinic, and to achieve parity within two years.
First, we need to think about why our number of patients is not as high as that of Miaoshou Clinic. Is it because the doctors in our clinic are not good enough? The prescriptions they prescribe are ineffective, or is it because the prescriptions they prescribe are too expensive, leading to the loss of patients? We need to carefully analyze these problems, find the root cause, and then prescribe the right medicine.
Today, we are brainstorming to discuss how to increase the income of the clinic. "When Doctor Zhou said that the patients were leaving because the prescriptions he prescribed were too expensive, he also deliberately glanced at the Liang family father and son.
Manager Zhou is in charge of the account books in the clinic. He knows very well which medicines the doctor prescribes are expensive.
Doctor Liang and his followers are just like this. They prescribe medicines based on the patient's condition and they want to drain the patient's wallet. After all, doctors in the clinic are paid commissions, so in order to make money, many doctors prescribe expensive medicines.
After these patients are cured, 99% of them will not come to their clinic again the next time they fall ill.
After the last experience, patients will feel that medical treatment in their clinic is expensive.
Shopkeeper Zhou is well aware of this problem. He often reminds doctors to pay attention to the rationality and economy of medication, but they always evade the question with various excuses.
The more expensive the medicine, the better it is. The key is to prescribe the right medicine for the right condition. Although some medicinal materials are expensive, they are not necessarily suitable for patients. The purpose of a medical clinic is to save lives and heal the wounded, not to pursue profits.
"Prescribing expensive medicines and wanting to take a commission is something that only an incompetent doctor would do.
If a doctor is capable, he will have a constant stream of patients seeking his treatment, and naturally there will be no shortage of people to take commissions from. He will not be short-sighted and try to make money by killing the goose that lays the golden eggs.
This is simply harming others and yourself, and it will also harm the clinic." Bai Yan sneered and said unceremoniously.
"You are right. Such behavior is indeed unacceptable. As a doctor, the most important thing is medical ethics. If a doctor forgets the original intention of a doctor just to make money, then such a person, no matter how high his medical skills are, is just a mediocre doctor with nothing but appearance.
Doctor Liang, Doctor Liang, you agree, right? Doctor Zhou also agreed with Bai Yan, and then he asked the Xu family father and son.
He had heard a little about the prescriptions and medicines prescribed by the father and son. It would have been fine before anything went wrong, but now that it has affected the clinic and their respective futures, he must give them a warning.
"In my opinion, when prescribing medicine and treating patients, for ordinary people or poor families, the cheaper the medicine, the better while ensuring the efficacy. Each prescription should be limited to a certain amount of money to build up a good reputation first." Doctor Cheng suggested.
"I agree with what Doctor Cheng said." Doctor Liang also knew that this was a warning to their department, so he immediately spoke out in support.
Although Doctor Liang is in competition with Doctor Zhou and his colleagues, the quality of a clinic affects their own existence. At this time, if they are not united and try to play any tricks, they will be courting death.
"This method of accumulating word of mouth is too short-term and cannot quickly increase our clinic's revenue within a year." Shopkeeper Hou said insightfully.
"Manager Zhou, do we have enough medicinal materials in our clinic?" At this time, Xu Qingyi spoke to Doctor Zhou.
"Of course it's enough. Qingyi, do you have any ideas?" Shopkeeper Zhou asked after looking at the steady and mature Xu Qingyi.
“I have some ideas, please give me some advice.
If we want to build up a good reputation in a short period of time and change the patients' impression of our clinic, can we send a few doctors out every month to provide free medical consultations? Provide free medical treatment and medicine to some poor families or ordinary people.
First, we need to establish the image of our clinic, so that more people can understand and recognize us. This will not only allow those poor families and ordinary people to receive timely medical assistance, but also leave a good impression of our clinic in the hearts of the people.
In the future, patients who have been helped by our clinic will come to our clinic first when they fall ill. We can also use their mouths to spread the word about our clinic.
It can also let the wealthy businessmen and officials in the county see what our clinic is doing, and perhaps it can attract them to seek medical treatment from the doctors in our clinic." Xu Qingyi told everyone his idea.
"That's a good idea. We can do it this way." Upon hearing this, Shopkeeper Zhou immediately felt that this could be done. His eyes lit up and he smiled and clapped his hands.
"Our clinic will provide free medical treatment and medicine in the future. If someone gets sick and deliberately waits for our free clinic to come and see the doctor, then we won't make any money," Doctor Liang said after a moment's hesitation.
Although Xu Qingyi's proposal of this method could help build up the clinic's reputation, it would not be able to increase revenue within a year and would not be able to snatch patients from Miaoshou Clinic. In the future, they would be liquidated by the Lingshan Prefecture headquarters.
"Doctor Liang's concerns are not without reason.
In the early stage, we can hold free clinics three times a month, and then gradually adjust to twice a month or once a month.
The time between free clinics is too long, and some diseases cannot wait that long. With free clinics in front of them, sick people are more likely to come to our clinic to see doctors, thus achieving revenue growth. "Xu Qingyi said again.
"That's right, we can do this." After hearing this, Doctor Zhou nodded repeatedly and thought it was a good idea.
"I also have a question. If we seize the patients of Miaoshou Clinic, the fact of free clinics can't be kept secret, and Miaoshou Clinic will surely follow suit. Then our advantages will be gone, and we won't be able to continue to increase our revenue. How should we deal with it?" asked Doctor Xiao Liang.
“This is also simple. We can also introduce more favorable policies. For example, we can reduce the consultation fee by 5 cents on the 5th, 15th and 25th of every month, and we can give a 20% discount on medicines on the 8th, 18th and 28th of every month.
Now that summer is here, we can give out some insect repellent sachets for free, offer free Laba porridge on Laba Festival, etc.
As long as one is a human being, he or she tends to like to get some small bargains, and these discounts and gifts can also attract people.
As long as we are ahead, we can suppress Miaoshou Clinic. After all, people will only remember the first time, so we must always stay ahead, keep innovating and come up with some new tricks so that Miaoshou Clinic can never surpass us. "After being reminded of this, Bai Yan's eyes lit up and she also proposed some preferential policies of her own to attract patients.
In modern times, these promotional activities are common, but in ancient times, there were no such offers and discounts. This idea made Manager Zhou and others' eyes light up, and they felt that there was great potential for development.
“Bai Yan is right, but a blacksmith must be strong himself.
To improve one's medical skills, one should not prescribe medicine based on the patient's condition or the patient's constitution. While ensuring the efficacy of the medicine, it is better to prescribe cheap prescriptions.
Only in this way can we win the trust and satisfaction of patients.
We will take advantage of this time to improve the reputation of our clinic. Within a year, not only will our clinic's revenue not be at the bottom of the nine counties in Lingshan Prefecture, but we can also bring it close to the revenue of Miaoshou Clinic in a very short period of time, and it is not impossible to even exceed it. "Xu Qingyi nodded slightly, his eyes firm and deep.
She knew that it would not be easy to get the clinic out of the predicament of being the lowest in revenue among the nine counties, or even surpass the revenue of the Miaoshou Clinic in the county. But as long as there was determination and perseverance, coupled with the right strategies and methods, all difficulties would not be a problem.
The prerequisite is that doctors from Dr. Zhou and Dr. Liang's department can work together.
"Free medical consultations will be provided wherever there are residential areas and slums in the south of the city.
I will first check the terrain, set up the tent in advance, and select a few doctors. I will go to the free clinic tomorrow morning. "For the suggestions of Xu Qingyi and Bai Yan, Shopkeeper Zhou nodded repeatedly with a smile on his face. Now Shopkeeper Zhou is looking forward to the future business income.
“In fact, we can publicize the free clinic for three days first, and then conduct the free clinic three days later.
In addition, the first free clinic must gain popularity, so our clinic’s most famous doctors, Dr. Zhou, Dr. Cheng and Dr. Liang, need to participate in person.
Doctor Zhou and his two colleagues are all highly skilled and experienced, and they have many patients of their own. Their participation will not only attract more patients to see the doctor, but also increase the clinic's visibility and reputation.
In terms of publicity, we can use a variety of methods to expand our influence. First, we can post a red list at the entrance of the clinic, secondly, we can send people to publicize on the streets, and finally, we can publicize to patients who come to the clinic for treatment.
With such a big event, there will surely be a lot of people coming to see the doctor on that day. In order to avoid chaos and long waiting times on the free clinic day, we need to make preparations in advance.
First of all, we can increase the staff of the clinic to participate in this free clinic. Without affecting the operation of the clinic, doctors and disciples can send more people to participate in this free clinic.
In fact, some disciples have strong medical skills and can treat some simple illnesses. This free clinic can be regarded as an opportunity for some disciples to practice and accumulate experience.
This will also allow patients to see doctors faster and more conveniently." Xu Qingyi continued to suggest.
Shopkeeper Zhou, Doctor Zhou, Doctor Liang and others standing by nodded repeatedly. It was rare that doctors from both factions agreed with this matter and no one jumped out to object.
Afterwards, after they finalized some details regarding the free clinic, Manager Zhou talked about the second thing of the day.
"There is another thing, which is about our medical fight with Miaoshou Clinic? Who should we send to participate in the medical fight with Miaoshou Clinic this year?"
"Medical fight, what is this?" Bai Yan had never heard of it and didn't understand it. She frowned slightly and asked Manager Zhou.
“As you all know, the Miaoshou Clinic and Huichun Clinic were originally one clinic, but later they were split into two due to various reasons.
Before, you studied medicine and made prescriptions in the town’s clinics. In every town, there was either only the Miaoshou Clinic or the Huichun Clinic, so there was no such thing as medical fights.
In places above the county level, where the population is large, if there is a rejuvenation clinic, there must be a miraculous medical clinic.
When there are more people, there will be a world of martial arts, so the two clinics agreed to have a medical fight once a year.
One is to demonstrate the medical skills of each other, and the other is that if a clinic wins the medical fight, it can attract more patients and suppress the opponent's clinic.
In the past few years, our Huichun Clinic has lost many medical fights to the Miaoshou Clinic, and many patients have been attracted to the Miaoshou Clinic. This is also one of the reasons why our Huichun Clinic's revenue is one-third less than that of the Miaoshou Clinic and ranks last in the nine counties. "Shopkeeper Zhou knew that Xu Qingyi and the others had never participated in medical fights and did not know about them, so he explained it to them.
But at the end of his words, his eyes lit up slightly. He had learned from his father these days that Xu Qingyi and Bai Yan were both good doctors. Perhaps if they participated in this medical fight, they could help the clinic win.
Once Miaoshou Clinic wins this medical fight, it will be able to attract a wave of patients.
In this way, not only can the problem of the nine counties being at the bottom of the revenue be solved, but the Miaoshou Clinic can also be suppressed, thus increasing the revenue of the Miaoshou Clinic.
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