Reborn Troops

Zhou Wanwan sat in the corner of the jewelry store, holding a cup of cold coffee in her hand, her eyes fixed on a pile of design sketches on the table.

Recently, she suddenly had a bold idea to design a pair of umbrella-style earrings.

The inspiration came from when she was rushing on the road in the rain one day and saw colorful umbrellas moving among the crowd, like small moving works of art.

"Umbrella earrings," she muttered to herself, "Isn't this too risky?"

Her best friend Qianqian is a fashion expert with a keen sense of trends.

Zhou Wanwan decided to ask Qianqian for advice to see if this idea was feasible. She picked up her phone and called Qianqian.

"Hello, Qianqian, it's me, Wanwan."

"Wanwan, what's wrong?" Qianqian's voice sounded a little tired, but still with a hint of concern.

"I have a new idea and I want to talk to you about it." Zhou Wanwan took a deep breath, "I want to design an umbrella-style earring. What do you think?"

There was silence on the other end of the phone for a while, and Qianqian seemed to be thinking.

"Umbrella earrings? Sounds interesting. But are you sure you can sell them?" There was a hint of doubt in Qianqian's tone.

"I'm not sure either, so I want to hear your opinion." Zhou Wanwan's voice was a little low.

"How about this, you send me the design first and I'll give you some advice." Qianqian suggested.

"Okay, I'll send it to you right away." Zhou Wanwan hung up the phone and immediately sent the design drawing to Qianqian.

The next day, Qianqian came to Zhou Wanwan's jewelry store.

As soon as she entered the door, she saw Wanwan sitting behind the counter, holding a pencil in her hand, constantly scribbling on paper.

"Wanwan, I'm here." A faint voice interrupted Wanwan's thoughts.

"Qianqian, you're here!" Wanwan raised her head with a hint of anticipation on her face, "What do you think?"

Qianqian walked to the counter and picked up a design drawing to examine it carefully. Her brows were slightly furrowed, as if she was thinking about something.

"This design... is quite interesting." Qianqian finally spoke, "But I think it can be improved a bit."

"How to improve it?" Zhou Wanwan asked anxiously.

"Look, can the ribs of this umbrella be made more refined? Also, I think the color matching can be bolder." Qianqian said, pointing to the details on the design drawing.

Zhou Wanwan nodded and listened carefully to Qianqian's advice.

"Also, have you considered the market positioning?" Qianqian continued, "What kind of customers do you think this kind of earrings will attract?"

"I want to attract young people who pursue individuality and fashion," Zhou Wanwan replied.

"Then you have to work harder on promotion." Qianqian reminded, "Young people nowadays like to shop online. You have to show the uniqueness of this pair of earrings."

"You're right." Zhou Wanwan seemed to be thinking about something. "I need to think about how to promote it."

In the next few days, Zhou Wanwan and Qianqian discussed the publicity plan together.

They decided to launch an "Umbrella Earring Design Competition" on social media, inviting netizens to participate in the design and select the best works for mass production.

"This is a good idea. It can attract attention and gather more creative ideas." Qianqian agreed with the plan.

"That's settled!" Zhou Wanwan said excitedly, "I'll start preparing right away."

However, after the design competition started, although it attracted the attention of many netizens, the number of participants was not large.

Zhou Wanwan felt a little disappointed when she saw the few entries.

"Qianqian, do you think we did something wrong?" Wanwan asked somewhat frustratedly.

"Don't be discouraged, this is just the beginning." Qianqian comforted, "We can think of other ways."

Just when Zhou Wanwan was at a loss, Qianqian suddenly came up with an idea.

"Wanwan, we can find some internet celebrities to promote this pair of earrings." Qianqian suggested, "Young people nowadays like to buy things following internet celebrities."

Zhou Wanwan's eyes lit up, this idea seemed feasible. She immediately picked up her phone and began to search for some fashion-related Internet celebrities.

"Qianqian, which internet celebrity do you think is more suitable?" Zhou Wanwan asked while swiping the screen of her mobile phone.

"I think we can find some fashion bloggers who have a certain influence on social media. Their fan base has a high degree of overlap with our target customers." Qianqian suggested.

"Okay, I'll contact a few and see." Wanwan nodded and started sending private messages to several internet celebrities she thought were suitable.

A few days later, Wanwan received replies from several internet celebrities. One of them, a blogger named "The blogger", expressed his interest in the umbrella earrings and was willing to cooperate in their promotion.

"That's great, Qianqian, the 'Fashion Little Witch' has agreed to cooperate!" Wanwan said to Qianqian excitedly.

"That's great!" Qianqian also smiled. "We need to prepare well and provide her with some high-quality samples."