Siheyuan: Open a breakfast shop and make the city cry with envy

Sijiucheng

Twenty Longteng vehicles that had just rolled off the production line were driving on the straight road.

Wang Churan, who was sitting in the passenger seat, was stunned when he heard from Chen Ze that the Longteng car was only priced at 38,888 yuan.

In fact, it’s the same as Wang Churan.

Just a few days ago.

Longteng Automobile Factory conference room.

Chen Ze, Li Aiguo, Park Guochang and others gathered in the conference room.

After more than twenty days of hard work, Longteng's first car is about to roll off the production line.

The most important thing facing them now is the pricing of the car.

Secondly, we will discuss how to promote it on the market!

Therefore, the price of this car must be determined at today's meeting.

Chen Ze sat in front of everyone.

"Everyone, I called you all here today to finalize the price of our car."

"Everyone participated in the design of this car. Without you, our car wouldn't have rolled off the assembly line so quickly. Tell us about it."

As soon as he finished speaking, Park Guochang, Zhu Xiaogao and others couldn't help but look at Li Aiguo.

Li Aiguo is the director of the Longteng Automobile Factory, second only to Chen Ze.

Therefore, his speech is particularly important and his voice is particularly high.

Li Aiguo put down the pen in his hand and slowly said,

"Mr. Chen, our car has five colors: black, green, red, and white. Are the prices of these five colors the same?"

The reason for raising this question is that the cost of different colors of car paint was different in the 1980s.

Common colors such as black and green are the cheapest.

Other colors such as red and white require special modulation, which naturally costs more.

Without any hesitation, Chen Ze spoke directly.

“Although the colors are different, the prices must be the same!!”

Li Aiguo nodded.

"Personally, I think we should price this car at forty-five thousand dollars."

"The cost of our cars can be controlled at 28,000 yuan, and I think it is more appropriate to keep the profit at 17,000 yuan."

"Forty-five thousand yuan may not seem low, but compared to the cars on the market, it is quite cheap."

"Although the price of a Lada car is over 30,000, its configuration is almost zero. Not to mention the Peugeot, the price of 180,000 is enough to buy several of our cars."

"The Jeeps from the Jeep Motors factory all cost 60,000 dollars, so I think 45,000 dollars is a good price."

After Li Aiguo finished his speech, Chen Ze looked at Park Guochang.

"Old Pu, tell me something!!"

Park Guochang is now the deputy director of the Longteng Automobile Factory and accompanies Li Aiguo throughout the automobile research and development.

Responsible for the production of Longteng cars.

"Ahem, I support Director Li's suggestion! Forty-five thousand yuan is not too high or too low. Although it is unaffordable for ordinary families, there are many wealthy families in Beijing, such as university professors, business leaders, and many outsiders doing business."

"Our Longteng car has better configuration than a Jeep, but is more affordable than a Peugeot. I believe there is no problem in setting the price at 45,000 yuan."

Chen Ze nodded.

Li Aiguo and Park Guochang have almost the same opinions.

As Longteng's first self-developed car, its price is slightly lower than that of a jeep, but its configuration is much higher.

In contrast, there are definitely customers who will buy it.

For a price of more than 40,000 yuan, you can buy a car with better configuration than the 180,000 yuan Peugeot.

This is not enough? ?

In this era, the number of people with an annual income of 10,000 yuan is gradually increasing.

In Siheyuan, take Yi Zhonghai for example, after working in the steel rolling mill for so many years, his family is quite wealthy.

Don't think that he is stingy all day and reluctant to eat meat.

You have to know that twenty years ago, Yi Zhonghai's monthly salary was more than 90 yuan.

That’s more than a thousand yuan a year.

By the time of retirement, Yi Zhonghai said he had saved about 30,000 to 40,000 yuan.

Of course, Yi Zhonghai was not willing to spend money to buy a car.

But Xu Damao in Siheyuan is different! !

As an uncle, Xu Damao is doing well in the cinema. Ever since Chen Ze helped him to secure the partners in the United States.

Xu Damao directly manages several cinemas, and his income is quite terrifying.

I'm afraid I'd be able to make a lot of money just from commissions.

Maybe you can buy a car with half a year's income.

This is still an example of a Siheyuan.

Look at those business owners.

Where is the chef of Fengzeyuan?

As the capital of Dragon Country, Kyoto must have more wealthy people than other cities.

There are 360 ​​professions and many talented people.

If a plaque falls down, there will probably be two or three people with an annual income of ten thousand yuan out of ten people.

With the spring breeze blowing, the country is increasingly encouraging people to start their own businesses.

The southern province of Guangdong is destined to become a potential province for leading automobiles.

People from Guangdong Province were the first to go into business and the first to earn their first pot of gold.

The first to reap the dividends will also be the first to become rich.

A car worth forty-five thousand dollars is certainly nothing to them.

Therefore, there is no problem with the pricing of Li Aiguo and Park Guochang.

At this time, Zhu Xiaogao stood up and said,

"Mr. Chen, I have a different opinion."

Chen Ze nodded.

Zhu Xiaogao continued to speak.

"This is Longteng's first small car. The most important thing is to open up the market and gain recognition from the people."

"Only when our brand is recognized by the people of Longguo can it gain a foothold in the market. So I think the price can continue to drop!!"

"Use low prices to attract customers and pass on the profits to the people. Mr. Chen, you said that Longteng is a company for the people and serves the people. We want to let most people drive our cars!"

“So I think the price of a car should be set at 40,000 yuan!! And then 5,000 yuan cheaper!!”

What Zhu Xiaogao said makes sense.

When acquiring Longteng, Chen Ze said that in the future most people would be able to drive cars.

In the 1980s, it was simply a dream for most families to drive a car.

If Chen Zezhen can really take over the market and meet more customer needs, sales will definitely be good! !

Liu Guodong scratched his head.

"I, Liu Guodong, am a rough man and don't know how to price products, but I know that products that can truly be recognized by the people are those that serve the people."

"Our car is designed to serve the people. It has a radio, air conditioning, heater, and even the seats are big sofas! If it were me, I would want to sleep in the car!"

“So I think the price can be higher. I think it can be as high as 50,000!!”

After all four of them expressed their suggestions, they all looked at Chen Ze.

Chen Ze smiled slightly.

"You are all right. Our car is meant to serve the people and make it affordable for more people."

"You all agree that the price should be between 40,000 and 50,000."

"Why don't we be bolder and continue to make concessions!! We can lower the price by one or two thousand!"

"Thirty-eight thousand eight hundred and eighty-eight!"

……