After the mistress of the Marquis' Mansion was reborn, she divorced and married the prince!

Li Zhirong was also worried.

But his younger sister, Concubine Li, sent someone to tell him to make the cotton into cotton clothes and quilts and put them on the market.

Li Zhirong felt something was not right when he heard these words.

Qi Liang's words made him even more hesitant.

He asked through his own information channels and learned that the imperial court wanted the people to know about this thing and accept it.

So that we can promote planting next year.

"Oh! You really treat me as a sucker!" Li Zhirong was annoyed.

If it had been explained to him earlier that he could pay money and gain fame, he would have accepted it.

I told him early in the morning that this thing is new, good, and can make a lot of money!

Now I realize that I am actually losing money just to gain publicity!

Li Zhirong felt annoyed at being fooled.

But now, things have come to this point, whether he likes it or not, he has to bite the bullet and do it.

"At least this thing is novel enough, so it may be profitable, right?"

Li Zhirong thought for a long time, called all the shopkeepers of his branch, and asked them to take some cotton back.

“Make beautiful cotton-padded clothes and add 10% profit when selling them.” Li Zhirong ordered.

Although the shop owners had never come into contact with cotton, they were good at making clothes.

He only made 10% profit, which is a very small profit. Will God help him?

It seemed that God heard Li Zhirong's prayers.

The check on the cotton-padded clothes in his shop was really helpful to him.

At the beginning of winter, the weather, which was originally very warm, suddenly turned cold.

It had been freezing rain all day.

There was a layer of shiny ice on the road, the grass, and the leaves.

Li Zhirong looked at the freezing rain outside and felt the sudden drop in temperature, feeling very relieved.

"Okay, it's cold now!"

When the weather gets cold, cotton-padded clothes won’t have to worry about sales.

Freezing rain fell all day, and the temperature outside seemed to have suddenly dropped by more than ten degrees.

There are 70% fewer pedestrians on the road.

After the rain stopped, Li Zhirong inspected each shop.

Newly made cotton-padded jackets have been hung in his shop. They are made of top-quality materials, with a dense scattered flower twill satin outer surface and a delicate, soft and breathable silk lining.

The cotton coat is exquisitely made and elegant in style.

Li Zhirong nodded with satisfaction.

"We should introduce this cotton coat. The cotton inside is as white and soft as clouds. It is a new and unique thing that we don't even have in Beili."

Li Zhirong was instructing the shopkeeper on how to introduce the jacket and highlight its features.

Suddenly I heard a bustle coming from the shop diagonally opposite.

Li Zhirong came outside the shop and looked towards the Caiyunxuan shop opposite.

I saw several large carriages parked outside Caiyunxuan.

Several ladies who looked either rich or noble entered Caiyunxuan together.

Li Zhirong's brows knitted together, "Why is the shop opposite so busy?"

"A few days ago, the shop across the street designed several new fur coats. The fur is shiny and smooth, very soft, and feels so good..."

The shopkeeper couldn't help but reveal a look of longing when he described it.

He suddenly caught a glimpse of his boss's sullen face and tightly knitted brows.

Only then did I realize that he was talking about the rival business.

The shopkeeper coughed lightly and lowered his head.

"If you have this expression when introducing your own cotton clothes, how can you still worry about selling them?" Li Zhirong said unhappily.

The shopkeeper nodded in response, but he was grumbling in his heart.

Even if he introduces the product in a very exaggerated way, the buyer has eyes and hands, can't he see and touch it for himself?

Li Zhirong was both displeased and extremely curious about the hustle and bustle in Caiyunxuan.

He couldn't hold it in any longer and went to the door of Caiyunxuan.

Sure enough, I saw several ladies admiring a fox fur waistcoat.

But the shop owner smiled and said, "I'm sorry, this waistcoat has been ordered by the Duke of Qin's Mansion."

"There is only one of this kind in Kyoto. Would you like to take a look at other models?"

Li Zhirong couldn't help but be surprised. Since the distinguished guest liked it so much, why not make a few more?

To say directly, "Only this one thing"? Isn't this pushing the guests away?

"whispering sound--"

Li Zhirong couldn't help but sneer, "Just wait and see, Caiyunxuan has beautiful furs, so what? If you don't know how to do business, you will have to close down sooner or later."

Li Zhirong didn't care at all about the hustle and bustle in Caiyunxuan.

He concluded that within three days, Caiyunxuan would be deserted!

And his Jinshang Cloth Shop will surely prosper!

Behind the Caiyunxuan store, Tong Wanyu was talking to the Qi brothers about her "business secrets", shaking her head.

"Those who buy fur are all rich people! And rich people don't like others to be like them the most."

“We let them know clearly that Caiyunxuan’s furs are all custom-made and one-of-a-kind!”

"Our Second Young Master Qi's meticulous design and the skills embroidered by the ladies through countless trials and tribulations, even the ladies in their own houses can't make such unique and beautiful clothes!"

“Our fur is not only expensive in terms of the fur and labor, but also more expensive because it is unique!”

"The furs we buy are not just clothes, but also a symbol of status and taste. Even if we charge ten or twenty times more, there will still be people who will pay for them!"

Qi Liang looked at Tong Wanyu who was talking excitedly with a gloomy gaze.

"You are a girl, but you know a lot." Qi Liang said with a smile.

Tong Wanyu giggled, "You know a lot now? It's more than that!"

"A single piece of clothing, made to order in limited quantities, can not only create a unique and noble feeling."

"There is also the effect of hunger marketing. The temperature dropped sharply due to the freezing rain. It came quickly and went away quickly."

"The weather may warm up soon. What if thick clothes don't sell well when the weather warms up?"

"We don't have to worry about furs like ours being sold out as soon as they are sold out. Even if the economy recovers, rich people will continue to rush to buy them!"

Qi Liang looked at her confident appearance and couldn't help but curl his lips, "There's something."

"Of course!" Tong Wanyu looked at Qi Xu, who was concentrating on designing, with bright eyes.

Qi Xu's design talent would not be wasted if he used it on such fine fur material, right?

Li Zhirong waited for three days and three days.

Caiyunxuan's business did not cool down.

The weather has become warmer again. It is as warm as autumn in early winter.

The thick clothes in his shop were not selling at all.

But Caiyunxuan’s expensive fur coats are selling well.

The clothes were snapped up before they were even hung up, as soon as a color picture was posted.

Yes, it was a quick shot.

Two noble ladies in Kyoto who were at odds with each other both fell in love with a piece of clothing in a color picture.

But the shopkeeper of Caiyunxuan said that there is only one piece of the same style of clothing, because their designer will design a unique style according to the color, size and characteristics of the fur, to ensure that the effect of the clothing is the best and difficult to replicate.

The two noble ladies refused to give in to each other and actually bid for the item in Caiyunxuan.

The shopkeeper’s attempts to persuade the buyer were in vain, and finally, the clothes were sold for three hundred and sixty taels.

The lady who won the clothes left Caiyunxuan happily.

When Li Zhirong heard about this, he just felt like he was listening to his sleep.

"A white fox waistcoat, three hundred and sixty taels?"

Are the people of Kyoto crazy, or is he crazy?

Your own failure is a pity, but the success of your peers is even more heartbreaking!

I watched helplessly as Caiyunxuan became crowded with people.

But the sales of cotton clothes in his shop were very slow.

Over the past few days, the number of cotton-padded jackets sold by all branches can be counted on two hands.

More importantly, he only added 10% to the gross profit when selling this cotton-padded jacket!

If one takes into account the gifts he paid to various places in the imperial court, he made no money at all.

It's simply a matter of losing money to gain publicity. The key point is that he lost money and didn't even make any publicity.

His sister, who was a concubine in Prince Cheng's palace, even sent someone to remind him that if the cotton clothes did not sell well and the market could not be opened up, it would affect the promotion of cotton planting next year, and the court might hold him accountable!

Why?

He is a businessman, not a complainer!

"By the way, doesn't Caiyunxuan also want cotton?" Li Zhirong pondered.

It would be fine if he didn't make any money, but he couldn't ask the court to be held accountable for this little bit of cotton.

That would be really unfair to him.

Since Caiyunxuan wanted cotton, he would drag Caiyunxuan to work with him.

We have responsibilities, and of course we have to share them.