【xxx】: Excerpt, Women generally earn less than men, but they spend more on beauty products, beauty treatments and treatments. This is partly because the way they present themselves in public affects how others treat them.

【xxx】: At Northwestern University, Renée Engeln teaches a course called “The Psychology of Beauty.”

【xxx】: She asked students to write down how much they spent each year on makeup, manicures, haircuts, hair dyeing, hair styling products, cosmetic dermatology visits, waxing, and razor blades, depilatory creams, and lotions.

【xxx】: On average, women reported spending three times as much as men.

Li Zhao wanted to sigh again: "These four paragraphs are excerpted from the book by Italian author, Maura Ganchitano——"

“Beauty in the Service: How Beauty Enslaves and Consumes Women.”

"This is about the national conditions of Italy. The national conditions of China are different from those of Italy. Moreover, from a statistical point of view, the data she obtained is very one-sided."

“Look at the subjects of this survey, students from Northwestern University?”

"What kind of people are her students? People who don't work, or upper-class elites. Can such a small group of people represent the majority of women?"

"Most women are working. Why didn't she survey most female workers?"

Li Zhao made an assumption: "Assume, let's assume her data is correct."

"The patriarchal society disciplines women to pursue beauty and maintain their femininity. Women spend three times as much money on pursuing beauty as men every year. Let's do the math."

"She chose college students as the subjects of her investigation, and we also chose college students in our country as the subjects of our calculations."

"Women's expenses are difficult to calculate, so we use men's minimum expenses as the standard, multiply it by three, and work backwards to find women's minimum expenses."

"Men rarely get manicures, and the bulk of their expenditure in pursuit of beauty is on cosmetics. They rarely buy eyeshadow palettes, so facial cleansers, shower gels, and shampoos are all considered cosmetics."

"Cosmetics are consumed at a fast rate. I did some research and found that makeup sets, shower gels, and the like need to be replaced about every three months. Manicures and the like are also best done every three months."

"Then we will use three months as the calculation range, and use the prices of the most popular cosmetics on Pinduoduo as the reference standard."

"After all, the things with the highest sales and the most popular sales must be the ones that most people like to buy."

Qingluan continued, "I don't know what cosmetics foreign men use. Chinese men may not use facial cleansers, but they will definitely use shampoo and shower gel."

"Let's assume that Chinese men use these three cosmetics: facial cleanser, shower gel, and shampoo."

Qingluan entered words like "men's facial cleanser", searched for it, selected several products with the highest sales on Pinduoduo, and got the results.

"Based on the price of the most popular men's cosmetics, men's spending on cosmetics is 64. For the sake of convenience, I rounded it off to 60."

"Assuming that women spend three times as much on beauty as men, women's spending is 180."

"Note that within three months, women have to pay at least 180 in pursuit of beauty."

The audience in the barrage did the math themselves.

[Frost Prisoner]: So on average, female college students spend at least 60 a month on the pursuit of beauty?

Qing Luan nodded: "Yes, according to Pinduoduo's data, the most popular makeup package with the largest sales volume is 56, and the price is indeed within 60."

Li Zhao got up to make tea, and the camera followed her: "Excluding food expenses, do you know how much pocket money a college student has in a month?"

Someone shared his personal experience in the barrage.

[Green Grapes and Apricots]: About 300~1000, food expenses 500~1000, or even higher.

Li Zhao smiled and said, "College students are famous for being stupid and having a lot of money. If a college student only has 300 yuan of pocket money a month, he is already considered a poor student. There are very few such people."

Li Zhao took a cup of hot water and started to make tea. While making tea, he said to the audience: "Let's make a compromise. Consider that college students have 500 yuan of pocket money a month, and spend at least 60 yuan on pursuing beauty."

"Even if they buy milk tea for 15 yuan a cup, they only spend the money for four cups of milk tea on cosmetics in a month, which accounts for 12% of their pocket money."

Li Zhao said: "The 12% figure may seem scary, and some people may think it is too high."

"But everything has its limits. According to statistics, the amount of money most female students spend on cosmetics does not exceed their pocket money, so that is normal."

Qing Luanniao had a mocking expression on his face: "Do you still think that [women report spending three times as much as men] is scary?"

There is a bit of silence in the barrage.

[Qianjie Posa]: With 500 yuan pocket money a month, most female college students spend at least 60 yuan on pursuing beauty, so it’s nothing big.

Li Zhao concluded: "So, regardless of whether the data in Maura Ganchitano's book is true or not, even if the data is true, the amount of money most female college students spend on pursuing beauty is not that scary."

“Not all women wear makeup every day, and not all women pursue beauty every day.”

"Most women have a sense of propriety when pursuing beauty. From an economic perspective, the pursuit of beauty does not bring a great financial burden to women."

“Those who serve in the US military and fall into the trap of consumerism are ultimately a minority.”

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