Harry Potter: Reunion with the Enemy

Number 93 Diagon Alley. Second floor of Weasleys' Wizard Wheezes.

"It's difficult," Ron admitted with some difficulty, breaking the silence. "It's difficult to make an advertisement as exciting as the Quidditch World Cup."

In this small meeting room that was temporarily converted from a storage room, the Weasley family and Hermione were looking at the words on the small blackboard with frowns in thought.

For them, the most important decision at the moment is how to arrange the Quidditch World Cup sky-high advertising space that George took. During the one-hour entrance time before the Quidditch World Cup, fans from all over the world will see the Weasleys' Wizard Wheezes advertisement on the scoreboard of the stadium.

One hour may seem like an extremely luxurious advertising time, but compared to the amount George paid when he signed the bet agreement with Gringotts, every second of time means the cost of countless gold Galleons.

"Friends, relax—" George couldn't help but comfort everyone after seeing the extremely serious expressions on everyone's faces, "Even if we just stick the logo of Weasleys' Wizard Wheezes on the scoreboard for an hour, or keep repeating our slogan mechanically, most people will remember us."

"Now our magic shop has launched a large number of new product lines. Every day the store is packed with people and you need to queue up to enter. In addition, many foreign tourists come to buy Weasleys' Wizard Wheezes products as souvenirs to take home. This advertisement is just the icing on the cake in our expansion plan. Our stores will appear in the magic commercial streets of different countries, welcoming more customers and earning more gold Galleons."

George tried to lighten the mood in the meeting room.

"But I have to admit that most of the time, ads are just something that people want to click to skip or ignore." Percy explained the difficulty directly, "and before the Quidditch game starts, people's attention will not be too focused when they enter the venue."

Hermione nodded in agreement. "There will be wizards from all over the world. If it is just the common language and customs within the UK, it may not be very effective for wizards from other countries."

Percy added: "Most of the ads seem to be direct persuasion, eager to sell a product. If they simply promote a product, it may consume people's excitement before watching Quidditch games and make them feel bored."

Suddenly there were screams and commotions downstairs, it seemed that several customers were fighting over the last limited quantity of goods. Since the business was booming, this kind of thing happened several times a day.

George stood up as if nothing had happened. "Sorry, I'll go mediate for a minute."

Ginny shook her hair as she watched George disappear down the stairs. She summarized the situation briefly: "So the content should not be too continuous, so as to satisfy the short attention span of the audience before the game. It should also take into account the multilingual audience, find points of resonance among wizards from different countries and regions, and avoid mechanical preaching."

George wrote on the blackboard that his advertising goal was to create an advertisement as exciting as the Quidditch match. Ginny added several suggestions that she had already summarized.

The remaining few people stared at the small blackboard and fell into deep thought again.

"The new memory products are very popular, but unfortunately they cannot be mass-produced yet." A few minutes later, George appeared in the conference room again in a hurry. The uniform of the magic show seemed to be a little distorted. "Oh my god, these customers are really strong."

"It's crazy too. There are already customers willing to line up three hours before the store opens just to make sure they can get the product." Ginny spread her hands, "Shall we continue the discussion?"

"Yes, what we are trying to do now is to make this boring thing as exciting as the game." George repeated the point he just mentioned softly and continued: "I hope that the memory left by people in this World Cup is not just the moment of scoring and the fight for the Golden Snitch, I hope to also leave our names - if possible, I hope to have some special memories attached."

"All we saw at the last Quidditch World Cup was -" Ron tried to remember, "golden text ads, on blackboards at eye level on the playing field - just text."

"Yes, the magic we can use for display is now richer, so it is not limited to text." Bill pointed to the picture transfer spell in the warehouse.

"It would be very attractive if we could show the actual effects of these interesting products," Percy said, gesturing. "Whether it's the previous Prank Swamp or Transfiguration Wand, or the latest new animal ears, a practical and dramatic display."

"Oh my God, is this finally the day I hear you admit that this stuff is funny?" George replied with a beaming smile.

"Don't be too proud - and I've praised you many times before, okay." Percy pushed up his glasses. "But your innovative products are indeed excellent enough."

Hermione added: "If the screen can be switched, it will be a bit boring if the product live broadcast is played continuously for an hour? For all the audience, it may still lack some interactivity?"

"Some spectators may sit in the viewing box an hour in advance, and some may enter ten minutes in advance." Ron said. "Remember the last time we met a lot of people in the top viewing box? - Former British Minister of Magic Fudge, Bulgarian Minister of Magic, other Ministry of Magic officials, and the Malfoy family. Dad spent a lot of time greeting them."

Ron's expression became subtle when he mentioned the Malfoy family. He paused for a moment, but quickly brushed it off and continued.

Bill whistled softly.

"But for most people who come from other countries to watch the game, they don't have that many occasions to make small talk, and they may not even know the people sitting next to them." Furong reminded. "There is still a chance to grab the attention of most people."

George wrote the words product display and interactivity on the small blackboard.

"There are some things that transcend language and national boundaries and can be understood by different people." Bill turned around and held Furong's hand, and continued, "Some may be customs or characteristics unique to a country, but there are more things that are shared by all mankind, such as the perception of beauty, the understanding of love, some emotions, happiness, sadness, unwillingness..."

George nodded. "You mean we can find something that everyone can understand within these limits."

"Then combine these with your products." Fleur took over his words, "Humans are not animals that can survive by satisfying basic needs such as food, clothing, shelter and transportation. Weasleys' Wizard Wheezes provides everyone with happiness - this is a more advanced need."

"When Harry gave us a thousand Galleons as a start-up fund for the magic trick workshop, he said that we would soon need more laughter than usual, and this is indeed our hope." George nodded.

"Perhaps everyone has a different understanding of laughter and happiness. The World Cup is also a good opportunity to share with people from different countries - during the one-hour entrance time before the game." Hermione said uncertainly, "Perhaps we can borrow some of the most beautiful memories from these audiences."

"Borrow?" George raised his eyebrows as he looked at the packaging of the last bottle of memory-extracting magic potion in his hand.

"And this." Hermione pointed at the box with the scene transfer spell stacked on the side. "What can magic products do when people are laughing? This is the answer our advertisement wants to tell the audience."

Ron seemed to understand what Hermione meant. "We should combine people's happy scenes and memories with the effects of our magic products. However, we may need to think of a smooth way to present them - with the help of magic."

George paced back and forth. "Perhaps—perhaps—I have a bold idea."

"If you have thought it through, you can report it directly to the event organizer and relevant departments, such as me." Ron raised his hand.

"Perhaps I need to improve the specific plan, combining the content of the previous meetings with our new products." George thought for something, hurriedly picked up the notebook for new product research and development, and ran to another storage room.

"I can't believe we got together so many times to plan how to spend the sky-high advertising budget." Percy looked at his brother's back with some pride. "It's amazing, isn't it? The highest international competition - our brother."

Bill whistled: "Smile, Weasley is with you."