Korean Entertainment: Perfect Cheating Life

The four-star company was wealthy and powerful, and advertisements for its new mobile phone covered the entire peninsula overnight.

The filming of mobile phone advertisements cost a lot of money, and Sixing invited a well-known director. The overall effect is very high-end and technological.

One of the scenes shows Kim So-min lying on the ground with butterfly-patterned makeup under her eyes. She looks up with a fragile yet tough expression. She reaches out her hand to the camera that is looking down at her, and silver-white butterflies gather on her hand, gradually forming a silver-white mobile phone.

This breathtakingly beautiful face suddenly appeared on a huge screen on a busy commercial street, causing the crowds queuing in front of the four-star store to marvel and scream excitedly.

The fans went crazy instantly and took out their phones to take pictures.

Luo Zaimin was also among this group of fanatical fans. He was still holding tightly in his hand the new mobile phone he had queued up to buy. He pressed the camera button without hesitation, freezing her beauty on the phone screen.

Luo Zaimin bought the new phone with the bonus given by SM, as he just wanted to replace his old phone.

In the monthly assessment of SM trainees, as long as you can rank among the top few, you will receive generous bonus rewards.

Luo Zaimin is gifted and hardworking, and his ranking has been steadily rising every month.

He comes from a well-off family, and was assigned to the debut group. He and other friends in the Dream Group have made cameo appearances in the MVs of their predecessors from time to time. The pocket money he has accumulated is enough for him to easily buy this high-end mobile phone.

Luo Zaimin struggled to squeeze out of the crowded crowd. When he stood in the spacious venue, he raised his mobile phone again and took several photos of the huge poster at the scene.

After checking the photos he had taken, he slightly adjusted the tones and skillfully sent these precious photos to the people he cared about.

"Everyone likes Nuna. Nuna is a person who is naturally loved by the public."

He also sent messages and photos to his family, saying he bought the phone at the scene.

My mom: "The new phone is very nice! How about telling her that you bought it?"

My mom: "You should thank Somin very much. Somin helped you find a very good doctor."

Luo Zaimin: "Yes, I know, thank you, mom."

Luo Zaimin is very grateful for his parents' love.

His parents raised him with great care. During the time when his waist injury recurred, his parents were very hesitant about whether to let him continue to stay in SM company to practice dance.

However, he now goes to the private hospital introduced by Kim So-min every weekend to treat his back injury, and the treatment is very effective.

His growing strength makes the staff praise him every time, and makes Luo Zaimin more determined to become an idol.

His family thought about buying some gifts as a thank you gift to Kim So-min, but when Luo Jae-min tentatively proposed this idea, Kim So-min politely declined.

Sometimes, he would bring some side dishes made by his grandmother and mom, and Kim So-min accepted them all.

At least……

At home, my mom and grandma realized the main reason why he was so stubborn about staying in the company.

The phone suddenly vibrated a few times, and a new message alert sound came from the Kakao chat software.

Somin: "Jaemin is also a child who is loved by everyone."

Somin: “Don’t worry, you will get more love after your official debut.”

Luo Zaimin: "I hope Nuna likes me a little more."

Yes, one day, he will realize his dream.

Luo Zaimin thought about this problem seriously.

However, he is a more greedy bad boy who longs for the love of those who are favored by the public.

Somin had praised him for being cute and that he could be forgiven for anything he did... So Somin must understand him, right?

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After Kim So Min's live broadcast came to an end, various groups under SM became busy and began to release winter and Christmas albums.

Taking into account the burden on fans' liver and wallets, and also to try to verify the profit model of music sources, according to Kim So Min's suggestion, the album company decided to adopt a new distribution method this time.

From now on, holiday limited songs and Christmas albums will only be available in digital versions, will no longer participate in promotional activities, and will no longer have physical albums.

The small cards that used to come with physical albums are now electronic photo cards, so fans don’t have to worry about whether to throw away the physical albums or go through the trouble of scanning the card images.

The Red Velvet group also joined SM's winter single project "WINTER GARDEN" and recorded the single "Three Wishes (Wish Tree)".

On November 11, the highly anticipated NCT 19, a new boy group touted by Lee Soo-man as "epoch-making" and "tearing KPOP apart", finally made its debut in the "Fire Truck" NEO style.

As soon as NCT127 announced their debut, as expected, they attracted a large number of fans of SM seniors, and the comment section was instantly occupied by fans of the same company!

The screenshot of "NCT 127 fire truck putting out fire" that once caused widespread discussion is still fresh and the classic song is still circulating, which has led to many fans of other groups joining in the fun.

As a result of various reasons, the comments under the comment section of NCT 127's debut MV are strikingly similar to those of Red Velvet at the time.

During an internal meeting at the company, Kim So-min took a look at the screenshots taken by the staff and found many of her fans, Lav, in the comments...

Of course, most of them are her only fans.

[“You launched a boy band just when Red Velvet was starting to gain popularity. The girls in Red Velvet were the ones who got scolded, right? SM, you’re dead.”

"If you don't treat Somin well, you should put the company in a safe place. If you want to close the company, just tell me."

"Do you know who the TOP is? If you don't give the TOP resources, why are you setting up a new group here?"

"Tonight is the seventh day of the lunar calendar."

"Shut down SM."

"Li Xiu hid it from you ****"]

Tsk.

See, she said.

What's the point of buying an SM company? The boss still gets scolded every day.

Kim So-min has become accustomed to this kind of atmosphere in the comment section.

It has been passed down from generation to generation, and people gradually adapt to it over time.

Well, isn’t this also a way of inheriting corporate culture?

When NCT 127 started to promote their songs on various TV stations, TVXQ, SJ, Girls' Generation, Shinhan, Red Velvet and NCT 127 released the audio of their winter singles in the order of their debut.

Although NCT WayV and NCT DREAM have not officially debuted, the two groups have come together to record and release a single together, which can be regarded as a warm-up for their debut.

This winter and Christmas albums did not force buyers to buy the game nor did they have any gimmicks like limited edition photo cards, which surprised SM's fans.

Because the songs are good, the music sources of several groups have performed well. Although they don’t earn as much as the big spenders, the long-term trend is still very good, and it makes the companies believe that there is great potential in making money from music sources.