After binding the entertainment system, she made countless top stars

Unknown to the outside world, Tang Xing is about to enter the advertising industry.

What everyone discussed the most was Tang Xing’s new song this month.

When this song became popular in the streets and alleys, and the sales of Linhai Dairy's new product broke records, people inside and outside the circle realized that the value of this song far exceeded the value of the one million competition order.

The sudden popularity of "Sweet and Sour".

Once again, this proves Shiki's talent and strength.

Even Li Linzhi did not reach the peak as soon as he debuted, and his subsequent songs were all classics and hits.

Some people have speculated that the reason why Zigui has not changed jobs is probably because he is waiting for a good price.

——They always believe that talented people will never be content to live in a corner.

As a result, until now, Linhai Dairy's new products have become very popular, and the highest bid from companies wanting to poach Zigui has reached 300 million yuan, but Zigui still does not show any sign of moving.

Those who didn't believe finally gave up.

What followed was the conjecture that "Zigui has greater ambitions."

The so-called ambition is that Zigui wants to support Tangxing by himself and compete with the three major companies.

Therefore, many people are curious, having achieved such great success in a short period of time, is Zigui really so proud of himself now?

These people don’t know that their guesses are almost right.

Lu Wantang really wants to develop Tangxing on his own.

But it is completely impossible to float.

Because after learning directing, composing, and playing musical instruments, she is now teaching herself things related to advertising design.

Although Lu Wantang planned to hire professionals to do these things after the advertising department was established, and he would only be responsible for providing creative ideas occasionally...but he still had to understand what he should understand.

It’s still the same old saying: more skills are better than less!

----

Before the end of the advertising solicitation campaign, Lu Wantang gave the newly-released plan to Chang Yun.

Chang Yun waited for a week or so but didn't hear her mention the advertisement, so he thought Lu Wantang must have given up.

Unexpectedly, she actually achieved results?

Chang Yun opened the plan in his hand with surprise, curiosity and inquiry.

I took a look at the analyses at the beginning... Well, they are quite professional.

Let’s look at the creative source of the advertisement in the middle… Hmm, it’s actually a romance drama?

Finally, the specific content of the advertisement... Hmm? It seems quite interesting.

Not to mention the advertising slogans, Lu Wantang even made notes on the shooting angles, which were extremely detailed.

Chang Yun glanced at the books on advertising creativity on his desk, and his eyes became increasingly complicated.

Lu Wantang was puzzled: "Is there any problem?"

"Of course I have." Chang Yun kept it a secret until someone looked over before saying, "You really can achieve anything you want!"

"I wouldn't be surprised if you said you could also be a screenwriter and write scripts."

When Lu Wantang heard this, she thought of what Liu Liu said about Tangxing crushing other companies in all aspects... She just smiled back.

Chang Yun: "No way... have you really thought about writing a script?"

Lu Wantang waved his hand: "It's not happening yet, Brother Yun, go and submit your advertising plan!"

"Row."

Chang Yun left in a hurry.

----

at the same time.

Ita Confectionery Company.

As their new product, sugar-free chewing gum, they have shot several different versions of advertisements since the promotion, but none of them have had much effect.

Otherwise, they wouldn't be soliciting advertising ideas from the public.

A few days before the end of the solicitation campaign, even the company's vice president came to the publicity department in person to select the most suitable advertising plan.

After reading the manuscripts from large companies and professional designers, the office was still silent.

The vice president slammed the creative proposal in his hand on the table and said, "None of these will work! There should be other proposals, right? Whether it's students, passers-by, or newly established companies, take a look at the plans they submitted."

Everyone took action immediately.

Not long after sitting down, someone raised his head.

"Mr. Li, I have one here that looks pretty good."

"Who wrote the proposal? Which company?"

"Lu Wantang... never heard of him... the company is Tangxing Entertainment?!"

The voices of those who spoke changed.

Obviously incredible.

The person in the lead frowned: "What's wrong? Is there something wrong with this company?"

The assistant explained: "Tangxing is an entertainment company. They are very famous in music recently. I have never heard of them being involved in advertising before. However, the advertising song 'Sour and Sweet' a while ago was produced by their company."

"That's not surprising. I remember that Baihua Media also has an advertising design department." The vice president waved his hand, "Show me the plan."

"Yes."

Most of the people here like to listen to music, so they have heard of Tang Xing's name.

But they couldn’t understand why Tang Xing would participate in the advertising solicitation campaign?

Is it because of the Linhai Dairy advertisement?

But according to them, that advertisement was entirely based on the song written by Zigui.

And the advertisements they submitted have nothing to do with Zigui!

Just after a few people exchanged glances silently, they realized that the vice president at the top had not spoken for a long time.

When I looked over, I found that the other person was nodding continuously?

Without waiting for them to ask curiously, the vice president asked his assistant to turn on the projector.

"This advertising plan is very professionally written. You can all take a look at it."

"Ms. Lu's understanding is correct. A brand or product needs a story. Advertising is about telling this story and forming a cognitive anchor point..."

Next, everyone listened to their vice president praising Lu Wantang for five minutes.

Then they finally got to the end of the copy, the specific details about the ad.

"Chew after eating and drinking, take care of your teeth, and care about you. These two slogans are good and fit the selling point of our products."

The head of the publicity department was the first to speak up: "But in the scenario, the first story ad is all about food, and our chewing gum is also the main theme, which is great, but the last one, 'It's your Ida'... isn't it too simple? I think the second idea can be removed."

The vice president looked at the others.

Someone else said: "I think both are fine. The former may be more intuitive, but the latter will be more memorable."

Advertisements need to have brainwashing properties, and it is best if they can be remembered by people.

The vice president played with the pen in his hand and said, "Both of these advertising ideas are good. I decided to adopt both of them."

"But the choice of actors for the commercial must be carefully considered. Since it is a creative story about love, the hero and heroine must have a good CP feeling."

The assistant wrote down the key points one by one.

The meeting, which lasted for several hours, finally ended.

When Chang Yun received the notice from the candy company, he was completely shocked.

Being able to write an advertising plan is one thing, but for the plan to be accepted on the first try and even win first place in a solicitation campaign open to the whole society... Chang Yun could only say that he was really impressed.

"I'm serious. If you say you can do everything in the future, I won't be surprised. Really."