Siheyuan: Returning to 61 to collect waste

She has completely integrated into the role of the Ye family's housewife. When considering issues, she no longer stands from the perspective of Ni Kang or the island country, but as Ye Chuan's wife.

In just three days, the assistant successfully registered an offshore company for her. The name was simple, called "Huachuan Holdings", which means Ye Chuan representing China.

Ri Hui Kuizi then quickly took a series of measures and acquired 100% of the shares of Nikon Company for 15 billion yen. Together with her original 10%, she now owned a total of 25% of the shares.

Then, she spent another 100 billion yen to acquire 8% of the shares of Fuda Group, becoming the largest shareholder after the Fuda family.

After these two investments, Huachuan Holdings now owns wholly-owned Tino Cosmetics Company, 25% of the shares of Nikang Company and 8% of the shares of Fengtian Group, becoming the top chaebol group in the island country.

Since Tino Cosmetics is highly profitable and operates at almost zero cost, Li Huikuizi has enough funds to continue expanding and continuously acquire companies with huge development potential.

The only thing that puzzled her was that Ye Chuan gave her a huge self-** but prohibited her from acquiring any real estate company.

Li Huikuizi was very puzzled: the real estate industry in the island country is now in a stage of vigorous development, and entering into it is a good business that is sure to make profits. Why not seize such a good opportunity?

But she grew up on an island country and has a strong sense of obedience in her character, especially to her husband Ye Chuan.

Chairman Li Hui was also shocked by her daughter's change. She originally thought that her daughter was just starting a small cosmetics company, but she didn't expect that in just one day, she surpassed the achievements accumulated by several generations.

Although she is the only daughter in the family, Li Huikuizi and her father only hold about 35% of the shares together, and the rest is distributed among other family members.

What was even more unexpected for Chairman Li Hui was that his daughter not only quickly acquired the shares scattered among other family members, but also eventually surpassed his own 25% with a 15% shareholding ratio, becoming the largest shareholder of Nikang Company in one fell swoop.

Except for Li Huikuizi and her father, almost no one knows that Huachuan Holdings is her company. Everyone only knows that this holding group is strong and has extremely abundant cash flow, and no other specific information is known.

Li Huikuizi often keeps in touch with Ye Chuan and reports to him on the situation of Tino Cosmetics Company.

At first, Ye Chuan was also very surprised. He did not expect that in Japan at that time, starvation marketing and celebrity effect could be so effective that hundreds of millions of dollars in sales could be achieved in one day. However, he soon realized that starvation marketing and celebrity effect were only part of the reason. The effect of the product and Li Huikuizi's young appearance also played an important role.

Ye Chuan and Li Hui Kuizi have been in contact, but he usually takes the initiative to call her. Although the call record shows that it is a call with Japan, under the protection of Mr. Xu and Mr. Song, nothing has gone wrong over the years.

Especially since the launch of the nutritional skin care liquid, Ye Chuan has been on the phone with Li Hui Kuizi almost every day. When he learned about the first day's sales, he was shocked. The 100 million US dollars in the 1970s is an astronomical figure compared to the modern figures. The total assets of many large Japanese companies today are no more than that, and the cash flow of Tino Cosmetics has exceeded 100 million US dollars. Such a result is extremely amazing for any company.

Not to mention that this is only the sales of nourishing skin care liquid. Other products such as shampoo, conditioner, toner, facial cleanser, lotion, etc. will be launched one after another. Although these products may not reach the same sales peak, they are not far behind.

"Mr. Ye, we now have a large amount of cash flow. Should we invest in other industries?" Ye Chuan pondered for a moment and replied, "Not at the moment. Use all this money for publicity."

"Ah? Promotion doesn't require so much money!" Li Huikuizi responded with some confusion.

"No! Aoi, we need to find the most famous male and female celebrities in Japan to endorse our products, air the ads on all TV stations, and sponsor various activities and sports events. Not only in Japan, but also in ** and Europe at the same time. We must spare no expense and spend at least half of our sales on advertising every year!"

Hearing these words, Li Huikuizi was even more shocked. In her opinion, although publicity is essential, it also needs to be done within one's means.

"Mr. Ye, why do you want to do this? The company's annual estimated sales are over 300 million US dollars. Is it really necessary to spend half of it on advertising?"

"That's right! Take out half of the sales every year for publicity, and then invest the remaining money in some high-tech companies after two or three years. You don't need to invest too much, just hold some shares."

Li Huikuizi didn't digest his words at all. Such a large-scale publicity did not seem reasonable to her.

Ye Chuan said seriously: "Aizi, we need large-scale publicity to enhance the influence of the Tino brand. The difference between us and Dior and Louis Vuitton is that we lack brand history. Large-scale investment will allow consumers to remember us quickly, and coupled with the celebrity effect, we will definitely become a new luxury leader in a few years. In addition, there is another very important point, that is, the price cannot be discounted, even if one piece is not sold, and there must be the pride that luxury goods should have."

Although Li Hui Kuizi has never been involved in the cosmetics industry, as a descendant of a merchant family, she can still show keen business insight in many things. However, she always feels that compared with Ye Chuan, she seems to be nothing. The other party is thousands of miles away in China, but through telephone commands, he can create a miracle of breaking through 100 million US dollars in a single day. He is a business wizard.

"I understand, Mr. Ye, the nourishing skin care lotion will never be sold at a discount!"

Ye Chuan smiled and said, "Not only the nourishing skin care lotion, all other products cannot be discounted. We would rather let them expire and be destroyed than discount them!"

Li Huikuizi, who had been accustomed to luxury goods since childhood, thought for a moment and understood the other party's intention, so she nodded in agreement. After all, the stock of the nutrient skin care liquid was limited, and although it had a long service life, each bottle was very precious, and discounts were absolutely unacceptable.

Ye Chuan looked at the time. They had talked long enough, so he ended the call. The disturbance had gradually subsided. Most of the young people in the courtyard had gone to the countryside. The once bustling courtyard seemed a little deserted. The last time she went to the countryside was seven or eight years ago. At that time, Ye Hansu was sixteen years old, but because she was the eldest in the family, she was not arranged to go to the countryside.

That afternoon, Ye Chuan had nothing to do, so he left work before 4 o'clock and drove to Hongxing Primary School to pick up his three children. As soon as he arrived at the school gate, he saw Tong Yao waiting for a long time. Seeing the jeep parked in front of him, Tong Yao happily opened the door and sat in the passenger seat.

"Ye Chuan, why are you here?" Over the years, Ye Chuan had only picked up the children herself a few times, and most of the time, she and her mother-in-law took turns to pick up the children.

"I don't have anything to do at work today, so I came to pick you up."

Tong Yao cherishes the time she spends with Ye Chuan picking up the children. Even though the other party is very busy and it is rare for him to go home on time for dinner, let alone the extra task of picking up the children.

As the bell rang, students and teachers walked out of the school gate one after another. Ye Hansu was in the fifth grade of elementary school. She and Yi Xinxin ran out of the school happily and saw the familiar jeep parked outside the gate.

"Dad!" Ye Hansu excitedly pulled Yi Xinxin to the front of the jeep.

"Hello, uncle!" Yi Xinxin was also very happy. There were not many people in the whole courtyard who could ride in Ye Chuan's jeep, and she was one of them.

"Xiaoxue, Xinxin, get in the car quickly!" Ye Chuan said with a smile.

Ye Hansu often had the opportunity to ride in her father's car, but Yi Xinxin only had the opportunity to do so occasionally. She sat in the back seat and looked at her classmates leaving school with a proud look on her face. Her classmates did not disappoint her either, and everyone looked at her with envy when they passed the school gate.

Not long after, Ran Qiuye also came out of the school. She was Ye Hansu and Yi Xinxin's homeroom teacher and had been teaching them since the first grade.

"Qiu Ye!" Tong Yao waved to her friend with a smile on her face.

Ran Qiuye came over, greeted the two, and said with a smile: "Yaoyao, when will you go back to work?"

"Ye Chuan said there's no rush. Anyway, there are no classes scheduled for me during this period."

Since returning to class, Tong Yao has been taking leave very frequently and her attendance rate is extremely low. At first, she stayed at home on maternity leave to take care of her child. Now that her child has grown up, she still often misses classes.

The school's Director Cui and Principal Meng not only had no objection to this, but instead strongly supported it.

Due to Tong Yao's special background, many campus affairs were difficult to advance. Ye Chuan noticed this and encouraged his wife to take vacations frequently to reduce her influence.

Although the storm gradually subsided, the teachers were still worried during these years and were even more reserved when facing Tong Yao. Tong Yao, who knew this situation well, developed the habit of working intermittently.

When Ran Qiuye mentioned this, she looked at Ye Chuan with a bit of sadness. Thinking back to the time many years ago when she took the initiative to invite Ye Chuan's favor but was ignored by him, she couldn't help but feel a bit embarrassed and shy.

Ye Chuan's eyes were always open and his indifference at that time was not due to ruthlessness, but rather a reluctance to take advantage of someone in distress. At the same time, he also took into account the relationship between the other party and his wife.

In addition, he has Hu Yanni in Hong Kong Island and Li Huikuizi in Japan, and he is quite tired of emotional entanglements.

After chatting for a few minutes, Ran Qiuye left. Then, Ye Weiqing and Ye Weizhen walked out of the school gate unwillingly.

Although Ye Weiqing was old enough to go to school, his younger brother Ye Weizhen was only four years old and seemed a little out of place among children of the same age.

Ye Chuan walked out of the car and walked towards the two of them with a smile. "What happened? Why do you look unhappy?"

"Dad, the courses in school are too simple. My brother and I find it too boring." Ye Weiqing expressed his dissatisfaction.

Ye Chuan laughed out loud, and then said, "You have just entered elementary school, and you need to take an exam to show that you can skip a grade. You must study hard in the first semester, and you are not allowed to fool around."