Darkness surrounded Lin Ze like a tide. He sat alone in the office, as if he was in a huge whirlpool. The surging waves and endless pressure made him almost breathless. But there was a firm light in his eyes, and the unyielding fire in his heart was burning. He knew that Lin's enterprise was facing an unprecedented serious crisis, but he firmly believed that as long as he did not give up, he would find a way out, lead the enterprise out of the predicament, and usher in glory again.

Lin Ze slowly stood up, walked to the window, and looked at the bustling city scenery outside the window, with a lot of thoughts in his mind. He recalled the hardships and glory of Lin's Enterprise along the way, and those years of struggle flashed in his mind like a movie. Now that the company has fallen into such a serious crisis, he must calm down, carefully analyze the situation, and find a way to solve the problem.

Lin Ze first started with the market. He realized that market changes were one of the important reasons for the company's difficulties. With the intensification of industry competition and the continuous changes in consumer demand, the competitiveness of Lin's products in the market has gradually declined. In order to gain a deeper understanding of market dynamics, Lin Ze decided to personally lead a market research team to conduct in-depth market research.

They visited major shopping malls, supermarkets and specialty stores, and communicated with consumers face to face to understand their views and needs on Lin's products. At the same time, they also conducted a detailed analysis of competitors' products to find out the advantages and disadvantages of Lin's products. Through this survey, Lin Ze found that consumers have higher and higher requirements for product quality and innovation, and Lin's products still have a lot of room for improvement in this regard.

In order to improve the competitiveness of products, Lin Ze decided to increase investment in research and development. He hired a group of top experts and technical talents in the industry and formed a strong R&D team. This team will be committed to developing new products that better meet market demand and improve product quality and innovation. At the same time, Lin Ze has also established cooperative relationships with some universities and scientific research institutions to jointly carry out technology research and development and innovation.

While solving the product problem, Lin Ze also realized that the tight capital chain was another major problem facing the company. Expansion and investment had left the company with heavy debts. Bank loans were due, suppliers were demanding payments, and employees needed to be paid. All kinds of pressure made Lin Ze overwhelmed. In order to solve the funding problem, Lin Ze began to run around to seek financial support.

He first communicated with the bank, hoping to get a loan extension or new financial support. Lin Ze carefully prepared a detailed business development plan and financial statements to show the bank the potential and prospects of Lin's Enterprise. He promised the bank that he would take a series of measures to improve the profitability and debt repayment ability of the enterprise and ensure the safety of the bank's funds. However, the bank expressed concerns about the prospects of Lin's Enterprise and rejected Lin Ze's request.

The bank’s rejection did not discourage Lin Ze, and he decided to look for other sources of funding.

He began to actively contact potential investors and introduce new funds through equity transfer or cooperation. Lin Ze prepared an exquisite investment plan and introduced the development history, business scope, market prospects and financial status of Lin's Enterprise in detail to investors. His sincere attitude and firm confidence impressed some investors, who expressed their willingness to investigate and invest in Lin's Enterprise.

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