Siheyuan: A Cook in the 60s

"Okay, you can handle anything for us, Mr. Cao."

Inside the villa, Lou Xiao'e praised Cao Wei with a smile.

"It's just theory."

"This theory is not something that ordinary people can come up with."

For many people, their understanding of business is mostly superficial.

I honestly make something, such as opening a hot pot restaurant, making my own hot pot base delicious, and then honestly run the business and sell these things. As long as I make a certain percentage of profit, that's all.

This kind of gameplay can only be said to be like this in the initial period.

Later, more and more ways to play emerged.

The distance between companies has also widened.

As media channels become more developed, these gameplays will become more and more in-depth.

At the beginning, it was about telling stories, showing off our culture and connotation, and telling everyone how awesome our products are. Then it slowly evolved, and it became, if you don’t buy my products, you are XX.

All the variables here come from one point, that is, "perceived value".

The marketing of any brand revolves around this point.

As for how to improve the "perceived value", it requires even more efforts.

"Then how should we do it?"

"Let's make the clothes first. If we don't have anything, we can't do any marketing. Besides, even if we promote our culture of 5,000 years, I don't think there will be that many people who recognize us. I don't think you can make the clothes you designed without some time."

"Yeah. Because I need to combine current popular elements, I'm still learning." Cao Nian nodded.

In fact, she is not the only one learning, but also the old men and women. You can create cultural things, but there must be a carrier that everyone can agree on. You need to choose the carrier that is suitable. At the same time, they also need to see how clothes are designed in the West. This is not something that can be solved immediately after talking about it.

It would be impossible to do it without a few years of sedimentation.

Cao Wei actually didn't intend to start so quickly, but this time, the higher-ups saw what was happening. He had no choice but to move and come here. This matter had to be broken down and explained clearly, otherwise there would be trouble later.

"Okay!" Qin Jingru suddenly shouted, scaring Lou Xiaoe.

"Ouch, what are you doing? You scared me."

Qin Jingru blinked her eyes: "Nothing, aren't we having a barbecue today?"

Lou Xiao'e:......

Cao Wei: ...

Cao Nian nodded his head frantically: "Yes, let's eat barbecue."

"No, we had so much for lunch, and right after we finished, you're already thinking about barbecue?!"

"So what? Thinking about what to eat is just our nature!" Qin Xiaozhu said confidently, with his hands on his hips.jpg.

Cao Nian is righteous and confident 2.0, with his hands on his hips.jpg.

These two made Lou Xiao'e so angry that she laughed.

"Cao Nian, whose daughter are you?"

"Ah? My Lady, save me!"

"You are so bold! I won't allow you to bully her! Hey, wait, you still want to bully me? No, don't do that, Brother Wei~"

Cao Wei: ...

Sometimes, a certain Qin Xiaozhu can really get his legs broken without the suppression of Qin Xiaomao.

Not many people came for the barbecue.

There were only Master Sun, Zhang Shuisheng, and Cao Wei's family, a total of six people.

All the things were arranged by Zhang Shuisheng.

Originally, Sun Jiacheng planned to come over to visit earlier, but Cao Wei said that there was no need to bring so many people together as they were all old friends, so it would be enough for them to just come and have dinner together in the evening.

There is a pretty good location in the backyard of the villa.

The environment is quite good.

Zhang Shuisheng is threading the meat on skewers while Sun Jiacheng is lighting the fire.

"How is it? How does it feel to stay in the south compared to the four-nine cities?" Cao Wei chatted with Sun Jiacheng while adding flavor.

"Hi, I'm originally from the south. It just so happens that my son and daughter-in-law have the opportunity to come here. To be honest, it's really more comfortable to stay in the south." Sun Jiacheng said happily.

Sun Jiacheng was one of the first to join Samadhi Tower.

He was originally a chef in the south, but later, life in the south was not easy, and he also wanted to learn some Huaiyang cuisine, so he resolutely went to the capital to learn from a master. He did learn some skills, but only the basics. Life was not that hard at that time, but it was far from what he had imagined.

It was not until later that the master asked him to join Samadhi Tower.

He thought about it and joined.

Who knew that this joining would become a turning point in my life.

He was pleasantly surprised to find that the standard of Huaiyang cuisine in Cao Wei was also quite high. Moreover, not to mention the treatment at Samadhi Tower, it was simply amazing.

In 85, when Samadhi Tower said it was going to expand, he began to think about returning to his hometown to develop. He was a little nervous at first, but who knew that after talking to Cao Wei, this thing really came true.

In addition, his son also planned to develop in the south, so the whole family, even if they left the old city, took root in the south.

Over the years, he has been the executive chef of Samadhi Restaurant's southern branch, and his life has been very comfortable.

"It's hard to get cuisine from other regions in the south, right?"

"Not necessarily." Sun Jiacheng shook his head. "As long as it's not too strong, most people can accept it. If it's stronger, that's fine too, as long as it's not spicy. The tolerance here is still quite high. Of course, the local Cantonese cuisine is still the best-selling."

Here, a phrase that is often said is "drink tea when you have free time". "Drink tea" here does not mean drinking tea, but eating snacks. The time of snacks varies. Some people eat the first pot early in the morning. Some people come at 8 o'clock with newspapers. Morning tea and afternoon tea, basically, restaurants serving Cantonese cuisine start at o'clock in the morning and have business all the time until the evening. It is also quite magical.

Hong Kong style and Cantonese style are mostly sold in the form of dim sum.

For example, chicken feet and crystal shrimp dumplings are steamed in a steamer, which makes it easy to keep them warm. Therefore, it is not difficult to make them on a large scale.

Sun Jiacheng is even more adept at this kind of thing.

Now in the south, Samadhi Tower is quite famous.

“Are there any problems with the raw materials?”

"This..." Sun Jiacheng hesitated.

"Master, I have discussed this issue with Master Sun. To be honest, the current problem is not a big one, but if it continues to develop, I don't think it will work."