Siheyuan: Struggle Begins in the 1950s

When Qin Jingru heard that she had to learn how to make hamburgers within ten minutes, she took a step back and said.

"Third... Third Brother, you are kidding me, how could I do that?"

"Don't worry, even for you. Ten minutes is more than enough."

Qin Jingru was speechless. Why did these words sound so awkward?

I feel like I've been offended.

Wang Jianjun then took a few people to the temporary kitchen next door.

Some machines and equipment have been placed here.

Then Wang Jianjun demonstrated the specific operating procedures of these machines in front of everyone.

After watching it, everyone suddenly understood.

No wonder Wang Jianjun would say such big words.

It turns out that making this burger is so simple.

Even Qin Jingru made a standard hamburger right away after watching it once.

"It's that simple?!"

Qin Jingru stared at the hamburger in her hand with her eyes wide open in disbelief and asked.

"It's that simple, everything is pre-made. You just have to fry the chicken at the right temperature and time. The rest is one plus one equals two."

There is actually no difficulty in making a regular hamburger.

Toast the bread and put fried chicken, lettuce and mayonnaise in the middle.

Except for the lettuce, everything else is semi-finished.

There are special machines for frying chicken that calculate the temperature and time.

This ensures consistency and efficiency in the finished product.

When everyone saw the hamburgers Qin Jingru made, they became interested and made one too.

"So, brother San, how much do you want for this burger?"

"They sell for two yuan each, and are usually sold as a set meal with French fries, cola, etc."

"So expensive?! A pound of meat costs less than one dollar? And this is chicken."

Li Xiuzhi couldn't help but exclaim.

Wang Jianjun shook his head and said:

"Two dollars is not expensive. If I hadn't considered the current spending of most people, I would have raised the price a bit."

Wang Jianjun’s pricing for hamburgers is basically based on later generations, and will be a little higher.

When KFC first entered China in the 80s, a hamburger cost 4.5 yuan and no one thought it was expensive.

There are only a few years between the 1980s and now. During these years, China's wages have basically not changed and the consumption capacity is about the same.

After all, it is a rare thing in this era. It is not appropriate to sell it too cheaply, and if it is sold too expensively, it will not sell well.

As for whether this thing can become popular, Wang Jianjun is not worried. In his previous life, when the first KFC opened in Sijiu City, the business was immediately booming.

Even a store that can accommodate more than 500 people can have long queues.

So Wang Jianjun is not worried about the sales of his hamburgers and fried chicken.

The reason why junk food is popular is because it is high in fat and sugar.

This kind of food can satisfy the human taste needs.

"By the way, Brother Wang, we purchase our chickens and cola there. If the quantity is large, the surrounding communes may not be able to supply it. They usually give priority to the factory."

As a buyer, Li Kuiyong needs to think about the crux of the problem.

Now that the reform and opening up has just begun, the productivity in rural areas has been liberated.

But those agricultural products are basically contracted by some state-owned factories, and purchasing is a big problem for private catering businesses.

Now it’s not like a funeral, you can just make a phone call and someone will deliver the goods to your door.

There is no such service awareness in this era.

"The raw materials issue is what I need to deal with next. My wife is going to return to Sijiu City in a few days to invest in building a breeding farm and a beverage factory. We will specialize in raising broilers for fried chicken and cola."

After hearing what Wang Jianjun said, everyone remembered that Wang Jianjun's wife was doing business in Hong Kong.

But isn't it a bit too exaggerated to invest in setting up a factory as soon as I come back?

The capital required to set up a factory is not a small amount.

I guess it’s enough for them to invest in dozens of such stores.

"You don't think I'm only planning to open one store. As you just saw, this hamburger is actually very simple to make. Even a simple-minded person can quickly get the hang of it. In the future, we will open many branches, hundreds or even thousands of them."

Everyone found Wang Jianjun's words a little unbelievable.

With hundreds or even thousands of stores, they can make a lot of money.

Wang Jianjun thought that his data was still conservative.

Later, KFC and McDonald's had thousands of branches in China.

Wang Jianjun did not set up this breeding farm on a whim.

He has been very busy in Hong Kong in recent years.

As early as ten years ago, he sent people to collect broiler and laying hen breeds from all over the world.

Relying on the time acceleration and genetic screening of space, Wang Jianjun finally bred the fast-growing white-feathered chicken of later generations.

Back then, the United States invested a lot of manpower, material resources, financial resources and time to breed this fast-growing broiler chicken.

In order to maintain their monopoly in the market, these companies will naturally block the selection methods and routes to form the so-called core technology of the industry.

Every year they can earn countless money by selling chicks.

Wang Jianjun naturally didn't want to be strangled by anyone.

So he simply developed it himself.

Now, the fast-growing broiler chickens he has bred have even broken the record of being marketed in 40 days.

It can be marketed in just 38 days.

Moreover, the feed conversion rate is higher than that of white-feathered chickens in the United States.

The flavor and disease resistance are better than those in the United States.

Wang Jianjun spent a lot of time breeding this breed of chicken.

As a result, the price of chicken in Hong Kong fell sharply in those years.

If breeding white-feathered chickens is considered to be a technical undertaking.

Then the replica Coke has absolutely no technical content at all.

Those foreigners tried every possible means to ensure that the formula was not leaked.

But those methods became a joke to Wang Jianjun.

Wang Jianjun simply bought a bottle of Coke and scanned it in the space to find out its formula.

Using the same method, Wang Jianjun can find out the recipes of other soft drinks with just one glance.

The so-called top-secret formula is a joke.

Now that he had the recipe, Wang Jianjun would shamelessly plagiarize it.

Coca-Cola has not yet entered the Chinese market.

Wang Jianjun doesn't want his country's money to be earned by foreigners.

In fact, China also has its own local cola brand.

It’s just that the names of those colas are varied.

And each has its own characteristics, and some even add Chinese herbal medicine.

But most of them are short-lived.

In the end, the market was occupied by Coca-Cola and Best.

Now that Wang Jianjun has the formula, he will definitely produce his own cola.

He even thought of a name for it: Feifan Cola.

After listening to Wang Jianjun, everyone was full of confidence in this kind of Western fast food and expressed their willingness to do this business together.

Wang Jianjun then talked to a few people about investing.

Each person gets five shares, and each share is worth two thousand.

The total investment for the first store was 200,000 yuan.

Such a big move shocked everyone.

But he did not choose to quit.

After all, each of them has saved tens of thousands of yuan following Wang Jianjun over the years, so they really don't need this little money.