Siheyuan: I am the God of Cooking, and all the birds are crying with envy!
Chapter 331 He Yuzhu: Pioneer of the Cultural Industry
Expanding into multiple fields and heading to the international stage
In the meeting room, everyone expressed their opinions.
Music producer Lao Zhou spoke first: "Mr. He, we can tap into the music resources of our film and television works to create soundtracks. At the same time, we can sign some potential singers, produce original music, hold concerts and other activities to expand the music market."
He Yuzhu nodded: "Lao Zhou's idea is good. Music is an important part of the cultural industry and can form a good interaction with film and television.
We can start with the theme song and interlude of "Star Love" and launch high-quality music works."
Xiao Chen, an editor who is a writer, continued, "Mr. He, in terms of literature, in addition to the previously mentioned creation of novels and comics based on theme parks, we can also cooperate with well-known writers to launch a series of literary works related to film and television IPs, and even hold literary creation competitions to discover outstanding literary talents and works."
He Yuzhu agreed: "Xiao Chen, this is a good idea. We should make full use of the influence of film and television IP to drive the development of the literary field.
At the same time, we should focus on the quality and innovation of our works to attract more readers.”
Xiao Li, who is in charge of the art section, also spoke up: "Mr. He, we can consider setting up an art exhibition area in the film and television theme park to display film and television-related art works, such as props, costumes, concept design drawings, etc.
We can also cooperate with artists to hold art exhibitions and auctions to enhance the company’s influence in the art field.”
He Yuzhu thought for a moment and said, “Xiao Li, this idea is very creative, but you need to pay attention to the planning and operating costs of the exhibition area.
We want to ensure that art exhibitions attract audiences and bring financial benefits to the company.”
After in-depth discussions, everyone preliminarily determined the direction and plan for the company to expand into multiple fields.
In the following days, various projects were carried out in full swing.
The music team carefully produced the soundtrack of "Love from the Stars" and invited well-known singers to sing the theme song. After it was launched on major music platforms, it was warmly welcomed by fans and music lovers.
At the same time, the company signed several potential new singers and tailored music works for them.
In terms of literary creation, we have reached cooperation intentions with many well-known writers and started to create novels related to the company's film and television IP.
A literary creation competition is also being prepared, attracting the attention of many literature lovers.
The planning and design work of the art exhibition area is also in progress. The team is communicating with many artists on cooperation matters and preparing to create a unique art space in the film and television theme park.
While expanding the domestic market, He Yuzhu did not forget the international market.
He led his team to participate in many international film and television cultural exchange activities, and negotiated cooperation with foreign film and television companies, music organizations, literary publishing groups, etc.
At an international film and television festival, He Yuzhu met Tom, the president of a well-known American film and television production company.
During the exchange between the two, He Yuzhu introduced the company's plans and development direction for building a comprehensive cultural industry group.
Tom was very interested in He Yuzhu's ideas: "Mr. He, your company's development ideas are very forward-looking.
I think we can cooperate in film and television production and distribution and jointly explore the international market.”
He Yuzhu smiled and said, "Mr. Tom, I have the same idea. Our company has rich experience and an excellent team in film and television production, and your company has advantages in distribution and promotion channels in the international market.
We can join forces to create more film and television works with global influence."
After several rounds of negotiations, the two sides reached a preliminary cooperation intention.
The two sides plan to jointly invest in the production of a science fiction film set against the backdrop of a global disaster, integrating cultural elements and creative concepts from China and the United States.
After returning to the company, He Yuzhu immediately convened a meeting of core team members to discuss the specific matters of cooperation with the American company.
Director Lao Wang said: "Mr. He, cooperating with an American company is a great opportunity, but we must pay attention to the integration of cultural differences and creative concepts.
During the filming process, you may encounter many problems and challenges.”
He Yuzhu nodded: "Old Wang, you are right.
We must prepare in advance and strengthen communication and exchanges with the other team.
In the creative process, we must fully respect the opinions and suggestions of both parties and find a balance.”
Screenwriter Xiao Zhang also said: "Mr. He, the subject matter of this movie is very challenging.
We needed to delve into the scientific knowledge and cultural background of global disasters to create a script that was both profound and engaging.”
He Yuzhu agreed: "Xiao Zhang, you and your team should do more research and combine the cultural characteristics of China and the United States to create a unique story.
At the same time, we must pay attention to the logic and emotional resonance of the script.”
During the preparation of the film, the creative teams from China and the United States conducted many communications and discussions online and offline.
In terms of script writing, both teams expressed their opinions and generated many new ideas and inspirations.
American screenwriter David suggested: "We can add some American heroic elements to the film, allowing the protagonist to play a key role in the disaster and save the world."
Chinese screenwriter Xiao Wang believes: "While embodying heroism, we can also emphasize the concept of teamwork and a community with a shared future for mankind.
It shows that people from different countries and nationalities work together in the face of disasters and jointly respond to challenges.”
After repeated revisions and improvements, the script was finally finalized.
The next stage is the casting of actors. He Yuzhu hopes to invite well-known actors from China and the United States to join in order to enhance the international influence of the film.
He Yuzhu communicated and negotiated with many first-line actors in Hollywood through various channels.
Among them, the famous actor Jack was very interested in this project.
Jack said to He Yuzhu on the phone: "Mr. He, I read the script and I really like this story.
I think this is a very meaningful movie that can show the courage and solidarity of mankind in the face of disaster.
I would like to join this project.”
He Yuzhu said happily: "Mr. Jack, thank you very much for your recognition of our project.
We believe that with your participation, the movie will be even more exciting.”
In the selection of Chinese actors, He Yuzhu invited Lin Xiao, who had an outstanding performance in "Love of the Stars", and several other powerful actors.
The film was shot in multiple cities in China and the United States, and encountered many difficulties and challenges during the filming process.
For example, the filming environment and policies and regulations in different countries are different, and it is necessary to coordinate resources from all parties;
The differences in language and cultural background among the actors also brought certain difficulties to the filming.
"Mr. He, some scenes shot in New York could not be filmed as originally planned due to local policy restrictions."
Xiao Zhao, who was in charge of filming coordination, said anxiously.
He Yuzhu thought for a moment and said, "Xiao Zhao, please communicate with the relevant local departments to see if you can find other suitable filming locations.
If it really doesn’t work, we will adjust the shooting plan to minimize the impact on the shooting progress.”
When filming a scene between Chinese and American actors, the filming effect was less than ideal due to differences in language and performance styles.
The director said to Jack and Lin Xiao, "Jack, Lin Xiao, your performance in this scene is not coordinated enough.
Jack, could you slow down your speech a little so that Lin Xiao can understand your lines more easily?
Lin Xiao, you need to express your emotions more confidently and not be too reserved. "
Jack and Lin Xiao listened carefully to the director's advice, and after many rehearsals and shoots, they finally completed the scene successfully.
After several months of intense shooting, the film was successfully completed.
After entering the post-production stage, He Yuzhu personally supervised every special effects shot and sound effect processing to ensure that the quality of the film reached world-class standards.
As the film was about to be released worldwide, He Yuzhu organized a grand world premiere.
The premiere was star-studded, with media and audiences from all over the world gathered together.
An American reporter asked He Yuzhu: "Mr. He, what are your expectations for the global box office of this movie?"
He Yuzhu smiled and replied: "We hope that this film can be recognized and loved by audiences around the world, and convey the spirit of human unity and courage in facing challenges through the film.
Box office is of course an important indicator, but it is not our only pursuit.”
After the movie was released, it caused a strong response around the world.
Audiences raved about the film's wonderful plot, stunning special effects and profound themes.
The film's box office performance was also excellent, ranking at the top of major global box office charts.
With the success of the film, He Yuzhu's company's visibility and influence in the international cultural industry have been further enhanced.
Many internationally renowned companies have come to seek cooperation opportunities, and the company's business scope has continued to expand.
Responding to crises and continuing to innovate
However, during the company's rapid development, it also encountered some crises and challenges.
Due to fierce market competition, the sales performance of some of the company's cultural products has declined and the return on investment of some projects has not met expectations.
He Yuzhu once again convened a meeting of core team members to discuss response strategies.
Xiao Li, who is in charge of market research, said: "Mr. He, there are more and more similar cultural products on the market, and the competition is very fierce.
Our products are not innovative and differentiated enough, and we need to increase our R&D and innovation efforts.”
He Yuzhu nodded: "Xiao Li, you are right.
We cannot be satisfied with our current achievements but must continue to innovate and launch more distinctive cultural products.
Does anyone have any good ideas and suggestions? "
Director Lao Wang said: “Mr. He, we can try to apply new technologies such as virtual reality (VR) and augmented reality (AR) to film and television production and theme park operations to bring a brand new experience to the audience.
For example, developing VR movies, AR theme park projects, etc. ”
He Yuzhu's eyes lit up: "Lao Wang, this is a good idea. The application of new technologies can enhance the competitiveness and attractiveness of our products.
You should communicate with the technical team to see the feasibility of the specific implementation. "
Screenwriter Xiao Zhang also said: "Mr. He, we should pay more attention to user needs and market feedback in the content creation of cultural products.
We can use big data analysis and other means to understand the audience's preferences and needs and create works that are more in line with the market's tastes."
He Yuzhu agreed: "Xiao Zhang, you are responsible for forming a data analysis team to conduct in-depth analysis of market data.
Provide a basis for our creation and decision-making."
With the joint efforts of the team, the company has launched a series of innovative cultural products and projects.
After the first VR movie was released, it was enthusiastically welcomed by the audience and brought new revenue growth points to the company.
The AR interactive projects in the theme park also attracted a large number of tourists, enhancing their experience and satisfaction.
At the same time, the company accurately grasps market demand through big data analysis and has created a number of popular film and television works and literary works.
In the field of music, a personalized music recommendation service was launched, attracting more users' attention and usage.
As the company continues to grow and develop, He Yuzhu has never forgotten his social responsibilities.
He actively participates in public welfare undertakings and organizes company employees to carry out various public welfare activities.
He Yuzhu led the team to the impoverished mountainous areas and donated books, stationery, computers and other learning supplies to the local children.
He Yuzhu said to the children: "Children, knowledge changes your destiny.
I hope you will study hard and become useful to society in the future."
One child said with tears in his eyes: "Uncle He, we will study hard.
Thank you for bringing us so many good things.”
He Yuzhu also organized a charity concert and donated all ticket proceeds to education in poor areas.
At the concert, He Yuzhu gave a passionate speech: "We hope to convey love and warmth through the power of music and contribute to the children in poor areas."
Looking to the future and moving forward
With the company's diversified development in the cultural industry, He Yuzhu began to think about how to further integrate resources to create a more complete cultural industry ecosystem.
At a high-level company meeting, He Yuzhu proposed a new strategic plan: "We should take film and television as the core, organically combine music, literature, art, technology and other fields to form an ecosystem that promotes each other and develops in a coordinated manner.
By sharing resources and complementing each other’s strengths, we can enhance the company’s overall competitiveness and influence.”
Lao Zhou, who is in charge of the music business, said: "Mr. He, we can combine the music elements in film and television works with live performances to create an immersive music experience event.
At the same time, we will use the music platform to promote the company’s other cultural products.”
Xiao Chen, who is in charge of the literature business, said: "Mr. He, we can adapt literary works into various forms such as film and television works, audio books, etc., to expand the influence and dissemination range of literary works.
We can also cultivate and discover more creative talents through literary activities.”
Xiao Li, who is in charge of art business, said: "Mr. He, we can integrate film and television elements into art exhibitions, and through multimedia presentations and other methods, let the audience better understand the artistic creation process behind film and television works.
At the same time, we will combine artworks with cultural product development to launch peripheral products with artistic value.”
He Yuzhu listened carefully to everyone's opinions and suggestions and was full of confidence in the company's future development: "Everyone's ideas are very good.
We must steadily advance all work in accordance with this strategic plan.
In the process of development, we must continue to innovate, be brave to make breakthroughs, and contribute our strength to the development of China's cultural industry."
Under the leadership of He Yuzhu, the company continues to delve deeper into the cultural industry and continuously launches excellent cultural products and projects.
As the company's international influence continues to expand, He Yuzhu has also become a leading figure in China's cultural industry.
At an international cultural industry forum, He Yuzhu gave a speech as a special guest:
“Culture is the soul of a country and a nation, and the development of the cultural industry is of great significance to the inheritance and promotion of excellent culture.
We must uphold the spirit of innovation, continue to explore and practice, promote the high-quality development of the cultural industry, and bring Chinese culture to the center of the world stage."
There was warm applause from the audience, and He Yuzhu's words inspired everyone present.
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