Rebirth of Love: Jiang Ciyou's Counterattack Legend

Jiang Ciyou knew that to make a name for herself in the business world, she could not rely on her own strength alone, and she had to build a professional and passionate entrepreneurial team. She widely invited talents from different professional fields with her unique vision and sincere attitude.

The team includes Lin Xiao, a science and engineering student who is proficient in the research and development of environmental protection technologies. He has worked in well-known scientific research institutions, participated in the research of many cutting-edge environmental protection technologies, and is familiar with various environmental protection materials and energy-saving principles; Wang Yue, who is good at marketing, has worked in many industries such as fast-moving consumer goods and technology. He has keen market insight and rich promotion experience, and can always accurately capture the pain points of consumers' needs; and Li Hui, a financial expert, who was in charge of financial management in large enterprises, has a deep foundation in cost control and capital operation, and can ensure that every penny of the company is spent reasonably and efficiently.

After all the staff were gathered, Jiang Ciyou called everyone together and held an enthusiastic start-up meeting. She stood in front of the meeting room, looked at each member with a firm gaze, and said solemnly: "Everyone, we have chosen a challenging path, but I firmly believe that as long as we work together, there will be no difficulties that cannot be overcome. Our goal is to set off a revolution in the emerging field of environmental protection technology and create truly valuable products for society and the earth."

The members were infected by Jiang Ciyou's passion and were ready to work hard. Then, they devoted themselves to the research and development of environmental protection technology projects. The research and development laboratory was often brightly lit all night. Lin Xiao led the technical team to conduct experiments repeatedly, constantly testing the performance of various new materials, and strive to find the most suitable combination for the product. They failed again and again, and started again and again. Every tiny progress made everyone cheer.

At the same time, Wang Yue was also busy. She led a market research team to travel around various cities to gain a deep understanding of different consumers' needs and expectations for environmentally friendly products. They went into residential communities and talked with ordinary residents, and found that everyone had an urgent need for energy saving in household electricity consumption and improvement of indoor air quality. They also went to small businesses and learned that business owners were troubled by high energy costs and were eager to have efficient energy-saving equipment to reduce expenses.

After countless days and nights of hard work, the team finally developed a small and energy-efficient environmental protection device. This device is small and exquisite in appearance, uses the latest energy-saving technology, and can automatically adjust the power according to environmental changes. Compared with traditional devices, it has a significant energy-saving effect and is simple and convenient to operate, making it very suitable for families and small businesses.

However, product development is only the first step in a long journey, and the process of bringing it to market is much more difficult than expected. At the beginning, because the company was newly established and the brand was not well-known, consumers had very little awareness of this new product. After it was distributed in major shopping malls and e-commerce platforms, sales were very few for a long time, and many consumers were even skeptical about the product, thinking, "Can such a small device really have such a magical energy-saving effect?"

The development of sales channels was also fraught with difficulties. Jiang Ciyou and his sales team visited major dealers, but were often turned away. Those experienced dealers with many brand resources shook their heads and refused when they saw the scale and qualifications of Jiang Ciyou's company. "Your new brand has no market reputation and will not sell well. The risk is too great." A senior dealer said mercilessly.

Faced with such a dilemma, Jiang Ciyou did not back down at all. She knew that only by letting consumers experience the advantages of the product in person could the deadlock be broken. So she made a prompt decision and decided to lead the team to visit potential customers one by one.

They first targeted some newly built residential areas. Jiang Ciyou brought equipment samples and promotional materials and knocked on doors to introduce them. At first, many residents waved their hands impatiently and refused to learn. But Jiang Ciyou always kept smiling and patiently explained how the product could help them save electricity bills and improve their home environment. Finally, a young couple was moved by her persistence and agreed to let them in for a demonstration.

Jiang Ciyou personally installed the device next to the electrical appliances in the living room, then turned on various electrical appliances and showed the couple the power consumption comparison data before and after the device was turned on. As the data changed significantly, the couple showed surprise in their eyes. "Wow, it really works! This thing is quite magical." The husband exclaimed. Jiang Ciyou took the opportunity to introduce the product's functions, usage methods and after-sales service in detail. The couple placed an order on the spot and said they would recommend it to their neighbors.

With this successful experience, Jiang Ciyou and his team were greatly encouraged. They continued to run around the community. Although exhausted after a day, they had gained several orders. At the same time, they also held small product experience activities in the community, set up a consultation desk, and displayed prototypes, attracting many residents to come and watch. Team members enthusiastically demonstrated the products to everyone, answered questions, and collected feedback.

Through this most "dumb" but most effective method, word of mouth of the product began to spread in a small area. Some customers who have used the product shared their experience on social media, and the number of people who liked and asked about it gradually increased. There were more and more orders in the community, and even residents of surrounding communities contacted Jiang Ciyou to buy the product after hearing about it.

On the other hand, Wang Yue also actively expanded online sales channels. She carefully planned a series of social media marketing activities, inviting some Internet celebrities in the field of environmental protection to try out the products and shoot videos to share. The bloggers' lively and interesting review videos attracted a large number of fans, and the online popularity of the products began to increase slowly. The number of inquiries and sales on the e-commerce platform also gradually improved. Although the growth was slow, every order was like a ray of light in the darkness, giving Jiang Ciyou and his team hope for progress.

However, the cruelty of market competition was far beyond imagination. Just when Jiang Ciyou and his team were somewhat relieved by the initial victory, new challenges came one after another. Some peer companies noticed the potential of Jiang Ciyou's products and began to imitate them secretly. They launched products with similar appearance and functions, and grabbed market share at low prices. This sudden impact put Jiang Ciyou's company in trouble again. The sales performance that had just started was seriously affected, and the market share was rapidly eroded.

Jiang Ciyou urgently convened a meeting of team members to discuss countermeasures. At the meeting, the atmosphere was solemn, and everyone realized that the company was facing a critical moment of life and death. Lin Xiao angrily slammed the table and said, "These people are too shameless. They copied our ideas and competed with low prices. Aren't they going to drive us to death!" Wang Yue also frowned and analyzed, "Our brand awareness is not high now, and consumers are easily attracted by low prices. But we can't follow the price cuts, otherwise it will only fall into a vicious cycle and damage product quality and company profits."

Jiang Ciyou pondered for a moment, looked at everyone with a firm gaze and said: "They can imitate the product, but they can't imitate our innovative spirit and persistence in quality. We can't panic, we must stick to our original intention and find breakthroughs in products and marketing strategies." In the following days, the team members once again worked hard and threw themselves into a new round of battles. On the one hand, Lin Xiao led the technical team to speed up the research and development progress, collect user feedback, optimize and upgrade the product, and prepare to launch a more competitive new version; on the other hand, Wang Yue conducted in-depth research on the marketing strategies of competitors, combined with the company's product characteristics, and formulated differentiated promotion plans, striving to open up a path for the company to survive and develop in the turbulent market.