Rebirth of Love: Jiang Ciyou's Counterattack Legend

As the domestic market has stabilized and performance is booming, Jiang Ciyou stood in front of the French window of the company's headquarters, looking through the transparent glass at the distant skyline, but she had already outlined a broader blueprint in her mind - the international market. She knew that if she wanted the company to truly become a mainstay in the industry, it must move to the global stage.

Jiang Ciyou quickly called together the core members of the company, and a special meeting on international market expansion was held in full swing. The atmosphere in the conference room was solemn and full of expectations, and the light of the projector was reflected on everyone's focused faces. She stood at the front of the conference table, looking at everyone with a firm gaze, and said: "Partners, we have achieved remarkable results in China, but this is only the first step. Now, the international market is open to us. There are unlimited opportunities and many challenges. We must deeply understand the needs and rules of each potential market and formulate accurate and effective expansion strategies."

The team members nodded one after another, and then the market research team took the lead in reporting. They spent several months collecting a huge amount of data, covering the economic development status, environmental protection policies and regulations, consumer habits, and market share of similar products in different countries and regions on various continents. Through careful analysis, several key target markets gradually emerged: Europe, known for its strict environmental standards and high acceptance of high-tech products; North America, with its large consumer groups and the pursuit of convenient and efficient life, provides fertile soil for the growth of environmental protection technology products; and some emerging economies in Asia, with the rapid economic development, the demand for environmental protection equipment is showing explosive growth, and local governments are providing strong support.

For the European market, Jiang Ciyou is well aware that its environmental certification requirements for products are almost harsh. The procurement source of each raw material, the energy consumption standards in the production process, and the recycling and disposal plan after the product is used must comply with a series of complex and strict EU regulations. To this end, she specially formed a team of technical experts and legal consultants to sort out the entire process of the company's existing products, find gaps by comparing with European standards, and carry out targeted optimization and upgrades. For example, in the selection of materials for product shells, the original plastic material, which was lower in cost but slightly inferior in environmental performance, was abandoned, and a new type of composite material that is degradable and sustainably sourced was used instead; advanced energy management systems were introduced in the production process to accurately monitor and reduce the energy consumption of each process to ensure that Europe's energy-saving indicators are met.

In order to gain a deeper understanding of the usage habits and preferences of European customers, Jiang Ciyou personally led the team to the European continent, traveling to environmental protection exhibitions, industry seminars and business exchange activities in various cities. At a large environmental protection technology exhibition in Munich, Germany, the company's booth was crowded with people. Jiang Ciyou enthusiastically introduced the characteristics and advantages of the product to every visitor who stopped in fluent English. She found that European customers showed great interest in the product's intelligent control, remote monitoring functions and compatibility with smart home systems. After learning about the product in detail, a business owner from Germany was full of praise: "The energy-saving effect of this device is amazing, and it can control the energy consumption of the home anytime and anywhere through the mobile phone APP. This is exactly what our German consumers are pursuing-an environmentally friendly and smart lifestyle." These valuable feedbacks made Jiang Ciyou more determined to optimize the product.

In the North American market, Jiang Ciyou keenly captured consumers' strong demand for convenience and one-stop service. Considering that North America is vast and sparsely populated, families generally live in large areas, and small environmental protection equipment has limited coverage. Therefore, the company's R&D team quickly invested in research and development and launched a central integrated environmental protection system suitable for large areas. One host can meet the energy management and environmental protection needs of an entire villa or large commercial building. At the same time, in order to provide customers with a worry-free user experience, Jiang Ciyou has established cooperative relationships with many well-known local after-sales service companies to ensure that when equipment fails, it can respond within 24 hours and solve the problem within 48 hours.

In order to raise awareness in the North American market, Jiang Ciyou spared no expense to hire a top local advertising and marketing company to plan a series of creative online and offline promotional activities. Online, the company used the big data of social media platforms to accurately place advertisements, and pushed promotional videos of the company's products, sharing of use cases, and other content to North American user groups interested in environmental protection and technology, which attracted the attention and discussion of a large number of users; offline, large outdoor billboards were set up in the bustling commercial districts of major cities such as New York, Los Angeles, and Toronto to display the shocking visual effects of the company's products and attract the attention of passers-by. In addition, the company also actively sponsored local environmental protection charity activities, such as beach cleaning operations and forest protection projects, so that the company's brand is deeply bound with the concept of environmental protection and won the favor of the North American people.

Facing the emerging economies in Asia, Jiang Ciyou is well aware that cost-effectiveness is the key factor in impressing consumers. These countries and regions are in the process of rapid industrialization and urbanization, and a large number of small and medium-sized enterprises and families have an urgent need for environmental protection equipment, but their budgets are relatively limited. The company's R&D team streamlines and optimizes the products, removes some high-end but non-essential functions while ensuring core performance, reduces production costs, and launches an affordable series of environmental protection equipment. At the same time, in response to the local government's support policies for the environmental protection industry, Jiang Ciyou actively communicates and cooperates with local government departments to strive for tax incentives, project subsidies and other support to further reduce product prices and improve market competitiveness.

In terms of market promotion, Jiang Ciyou drew on successful domestic marketing experience and combined it with local cultural characteristics to launch unique activities. In India, he cooperated with well-known local e-commerce platforms to hold promotional activities such as limited-time rush sales and group purchase discounts, attracting a large number of small and medium-sized businesses and home users to place orders; in South Korea, he invited popular idol stars as product spokespersons to shoot fashionable and dynamic advertising blockbusters, and with the influence of Korean culture, he quickly increased the popularity of the product among young consumer groups; in Southeast Asian countries, he organized dealer teams to go deep into communities and markets and hold product demonstrations to let consumers intuitively feel the energy-saving effect and practicality of the products, opening up local sales channels.

As market research and preparatory work progressed, Jiang Ciyou began to set up offices overseas. The site selection process was very cautious, considering not only the local economic activity, transportation convenience, but also the richness of talent resources. In the end, suitable office locations were selected in London, New York, Singapore, Seoul and other places. Recruiting local employees became a top priority. Jiang Ciyou knew that only by integrating into the local culture and taking advantage of local talents can we better take root in the international market. She personally participated in the interviews and selected a group of employees who were familiar with the local market, had professional skills and were enthusiastic, to fill various positions in overseas offices.

In the London office, Emily, the new marketing specialist, quickly helped the company build connections with a number of local British environmental protection companies with her in-depth understanding of the local environmental protection industry and her extensive network of contacts. David, a technical engineer in the New York office, used his professional background in the US environmental protection field to provide key technical support for the local adaptation of the company's products, solving compatibility issues encountered when the products were used in North America. Li Hua, the sales director of the Singapore office, fully utilized his keen insight into the Asian market, developed a sales strategy suitable for Southeast Asia, and led the team to achieve significant sales growth in just a few months.

Jiang Ciyou holds regular video conferences with overseas offices to understand local market dynamics, coordinate resource allocation, and solve problems in a timely manner. Each office is like the company's tentacles reaching out to the international market, gradually sensing and adapting to the local market rhythm, and accurately delivering the company's products and services to target customers.

On the road to international market expansion, difficulties and setbacks always follow. Sometimes, cultural differences lead to poor communication and misunderstandings; sometimes, competitors maliciously suppress and spread false rumors; sometimes, sudden changes in the international political and economic situation bring unexpected impacts to the company's business. But Jiang Ciyou has never retreated. With her unyielding perseverance and outstanding leadership wisdom, she has led the team to resolve crises time and time again and move forward steadily.

After countless days and nights of hard work and dedication, the company's products finally made their mark in the international market. Orders are pouring in from all over the world, and the company's international visibility and reputation are constantly improving. Standing at a new starting point, Jiang Ciyou looks back on the road she has come, her heart full of emotion, and ahead, there is a brighter future waiting for her to explore. She knows that this is just the beginning of the international journey, there are more peaks to climb, more challenges to conquer, but she is not afraid, because she firmly believes that as long as the team works together, there will be no difficulties that cannot be overcome, and the company will surely write its own glorious chapter in the international market.