I made the villain right.
Chapter 32 Panic Horse
When Shi Jin knew that Fan Hua left Kyoto City to seek medical treatment, he was always worried about her.
After resolving that farce, she immediately went to find Xu Ruogu, wanting him to prescribe some tonic medicine for Fanhua.
When Shi Jin entered the yard, he saw Xu Ruogu sitting in the courtyard sorting medicinal herbs with a very focused expression. When Shi Jin entered, he could not bear to disturb him, so he found a place to sit down and wait quietly.
Looking at Xu Ruogu's serious expression, she couldn't help but sigh.
People who are serious and hardworking will shine. This child is so handsome at such a young age and is so hardworking and serious. He will definitely charm thousands of girls when he grows up.
After a moment, Xu Ruogu raised his eyes, and when he saw Shi Jin, the corners of his mouth curved up. He immediately put down what he was doing, trotted to Shi Jin, and shouted as he ran: "Sister Jin"
Shi Jin looked at Xu Ruogu who was running towards her, and in a trance, she felt like she was raising a child.
Xu Ruogu ran to her side and stood firm, and asked her, "Why is Sister Jin here?"
Shi Jin touched his head, pulled him to sit down, and said with a smile: "Sister came to ask you for help"
"Sister Jin, you say..."
"My sister has a friend who has lung disease and would like you to prescribe medicine for her."
"But I have to feel his pulse first before I can prescribe medicine."
"Okay, when he comes back, I'll take you to check his illness."
Xu Ruogu smiled and said, "Okay."
Shi Jin rolled her eyes and said, "Ruogu, you must be tired from dealing with the herbs just now. I'll take you for a walk. What do you think?"
Xu Ruogu thought for a moment and nodded: "That's right, I haven't visited Kyoto yet."
…………
The streets are crowded with businesses and people coming and going, making it very bustling.
Shi Jin took Xu Ruogu for a stroll along a street. She would buy whatever Xu Ruogu wanted. By the time they had walked along the street, Xu Ruogu already had several things in his hands.
When Shi Jin passed by the entrance of Yue Ling Shop, the shopkeeper of Yue Ling Shop happened to meet Shi Jin and said enthusiastically: "Miss Shi, please come to the shop and take a look. We have developed new cakes."
In the shopkeeper's opinion, customers like Shi Jin are particularly hard to find, as they are both generous and good at doing business. The hunger marketing strategy she suggested to him last time made his business booming, but some problems have arisen recently.
Shi Jin said to Xu Ruogu: "Ruogu, let's go in and take a look. I'll stock up some snacks for you."
Xu Ruogu looked at the things in his hand and said embarrassedly: "I have already bought a lot, so you don't need to buy more for me."
Shi Jin smiled and said softly, "Why are you being so polite to my sister?"
Shi Jin led Xu Ruogu in, and the shopkeeper led the way with a smile on his face.
Shi Jin looked around and found that Yuelingpu had few customers today. Compared with the usual crowds, today's number was pitifully small.
Suddenly two women walked out, talking in low voices as they walked.
Woman A: "Let's go to Yuefengtang. The things there are similar to here, and there are no restrictions on purchases. The prices are also cheaper than here."
Woman B: “That’s right.”
The shopkeeper looked a little unhappy when he heard the discussion, and gave Shi Jin a bitter smile.
She once told the shopkeeper that hunger marketing was only suitable for short-term use and should not be used frequently. Judging from this situation, it seems that the shopkeeper did not listen to her at the beginning.
Most customers like new things. Once the novelty wears off, without the support of the brand, the customers will not be retained. If competitors are encountered at this time, they will naturally take advantage of the situation and snatch away the customers. At this time, Yuelingpu needs to make corresponding adjustments. If it does not make timely adjustments, the number of customers will only decrease.
Shi Jin came to his senses and took Xu Ruogu to the display area where cakes were sold.
The shopkeeper followed them enthusiastically, and whenever they arrived at a place where new products were displayed, he would introduce them enthusiastically.
"This is snowflake cake, and that is plum blossom cake," the shopkeeper introduced carefully.
In fact, when shopping, most of us still like to go shopping by ourselves and don’t like someone following us to sell us products. She is the same. So when facing the overly enthusiastic shopkeeper, Shi Jin still felt awkward.
Xu Ruogu also felt uncomfortable with the shopkeeper following her around, but he didn't dare tell her.
Judging from the shopkeeper's expression, he seemed to have something to say to her.
Shi Jin said bluntly: "Boss, if you have anything to say, just tell me directly, no need to beat around the bush."
Hearing Shi Jin's generosity, he got straight to the point and said worriedly, "Miss Shi, why is the hunger marketing you taught me suddenly not working? You also saw the situation in our store just now. All the customers in my store ran to Yuefengtang."
Shi Jin thought for a moment and patiently explained to him: "This hunger marketing can only be used in the short term, because as customers' consumption psychology matures and they master information, they will become more and more numb to this practice. In addition, as material goods become more abundant, the emergence of substitutes or direct competing products distracts customers' attention, which will lead to the loss of a large number of customers. You can only make adjustments at this time, otherwise there will be fewer and fewer customers."
The shopkeeper looked confused as he listened. It was obvious that what she said was too complicated and he didn't understand.
The shopkeeper was embarrassed and asked, "Miss Shi is very knowledgeable but what she said is too obscure and difficult to understand. I am not well-educated and cannot understand. Could you please explain it in a more popular way?"
Shi Jin said succinctly: "The customers' novelty has worn off. When they compare your Yuelingpu with Yuefengtang, they find that Yuefengtang's prices and styles are more to their liking."
The shopkeeper looked worried and asked anxiously, "What should I do?"
After thinking for a moment, he said, "You can restore the previous business model, try to have a tasting on site, and lower the price to promote sales."
The shopkeeper was embarrassed when he heard this, "Will Miss Shi lose money by doing this?"
"Most price cuts are shady. They won't really make you lose money. It just seems like the customer is making a profit, but in fact the price has not changed. It's just a method of first raising the price and then lowering it."
After listening carefully to Shi Jin's analysis, the shopkeeper was very happy. She had helped him a lot again. Before leaving, she stuffed Shi Jin with a lot of food and sent them away happily. She also made a promise to Shi Jin that she would not have to charge her money when she came to the store to consume in the future.
Shi Jin was walking on the street, carrying a few bags of cakes and dried fruits in his hands. When he passed a stall selling hairpins, he suddenly stopped and walked closer to take a closer look.
The stall owner said enthusiastically: "If you like it, you can take a look."
Shi Jin nodded, and then began to choose carefully. Just as she was fascinated by the selection, Xu Ruogu suddenly walked away from her.
He walked to a shadow puppet stall not far away. The owner of the stall was playing with the puppets to attract the attention of passers-by. Xu Ruogu watched with fascination and seemed to be very interested in the puppets.
At this time, a horse suddenly rushed out from the East Street, and sitting on the horse was a man in gorgeous clothes. He had a handsome face, and his whole body exuded a kind of wantonness and publicity.
You can tell at first glance that he is a person of extraordinary status. He is Li Muci, the eldest son of the Yunbo Marquis’s Mansion.
Suddenly, the horse was frightened by something and started running wildly. Li Muci could only hurriedly pull the reins, trying to stop the horse, but it didn't work. The horse reacted even more violently and knocked over several stalls of the people.
Li Muci's body was tossed to one side. He looked panicked and shouted hurriedly, "Get out of the way!"
There were many people on the streets, and many people were frightened and fell to the ground.
Seeing this, Shi Jin wanted to take Xu Ruogu and quickly avoid them, but when she looked up, she found that he was no longer around her. She looked around anxiously and finally saw him in front of the shadow puppet stall. It was at this moment that the horse was rushing towards him.
Xu Ruogu, who was staring at the shadow play in a trance, had no time to react before the horse was about to hit him.
Shi Jin immediately exclaimed: "Ruogu, get out of the way!"
Seeing this, Li Muci hurriedly reined in his horse, trying his best to reverse the situation, but the horse was still out of his control. Seeing that the horse was about to hit someone, Li Muci was terrified.
By the time Xu Ruogu came to his senses, it was too late to react and he was so frightened that he stood there in a daze.
His pupils dilated instantly, and his eyes reflected the figure of the horse. When it was about to run over him, Shi Jin immediately dropped what he was holding, looked panicked, and flew over immediately. At the same time, he quickly swung the whip around his waist, wrapped it around Xu Ruogu's waist and pulled him. With very agile movements, he flew away from the spot and avoided the dangerous situation.
After Xu Ruogu pulled him to her side, Shi Jin checked him up and down, then asked with concern: "Are you okay?"
After Xu Ruogu calmed down, he replied with a distracted look in his eyes, "Sister Jin, I'm fine." His voice was still trembling, and it seemed that he was quite frightened.
After the horse ran for a distance, it finally stopped. When Li Muci saw that he didn't hit anyone, his tense body relaxed. He frowned, turned over and got off the horse, and walked towards Shi Jin and the others.
The moment Shi Jin raised her head, Li Muci caught a glimpse of the beautiful Shi Jin, and his gaze suddenly froze.
After a moment, Li Muci straightened his back, looked Shi Jin up and down, then looked at Xu Ruogu, with a slightly displeased expression, and asked in a cold voice: "Why don't you take care of your own children?" He was unpleasant as soon as he opened his mouth.
Shi Jin rolled his eyes at him and retorted: "This is on the street, not your home, why don't you take care of your horse?"
Li Muci was dumbfounded for a moment, then thought, this woman's tongue is even better than his, today he met his match, he didn't get angry but smiled and said leisurely: "You have a point."
Shi Jin raised her eyebrows, stared at the man, and said earnestly: "It is a great virtue to admit one's mistakes and correct them." After that, she took Xu Ruogu away, but was stopped by Li Muci.
Li Muci praised: "I just saw you wield the whip very well, very heroically."
He has always liked those heroic women who look particularly cool.
Shi Jin found it a little strange that his attitude changed so quickly, so she glanced at him and said calmly: "So, do you want to learn from me?"
Li Muci smiled and said, "No, as the saying goes, meeting is a kind of fate. How about getting to know each other? My name is Li Muci, what's yours?"
Shi Jin twitched his lips, not wanting to get to know him, so he refused: "I think it's not fate but bad luck, so let's not get to know each other."
Li Muci insisted: "Hey, how can that be? I have already introduced myself, you should also reciprocate."
He stared at Shi Jin with burning eyes, seemingly looking forward to her answer.
Shi Jin's eyes flashed with a hint of teasing. After thinking for a moment, he compromised and said, "Okay, my nickname is Fairy."
He lowered his eyes and murmured "little fairy"
Is there anyone else with this name? It's quite strange.
Shi Jin took this opportunity to pull Xu Ruogu to pick up the package that had just been thrown away and left.
When Li Muci came back to his senses, he found that Shi Jin had gone far away. He shouted at her back: "Little fairy, where can I find you in the future?"
Shi Jin did not stop, but just waved his hand.
Li Muci stared at Shi Jin's receding back, and a light flashed in his eyes.
At this time, a group of guards followed him, and the captain of the guard asked worriedly: "Prince, are you okay?"
Seeing the guards arriving late, Li Muci stared at them fiercely and said dissatisfiedly: "Did I tell you that you can't see? You are so slow. By the time you come, I will be in the coffin."
As night falls, the bright moon gradually rises into the sky.
In the study room.
Shi Wei and Shi Sheng, father and son, stared at Shi Jin with scrutinizing eyes.
Shi Jin's scalp tingled under their burning gazes, and his eyes became vague.
Shi Wei was the first to speak: "Jin'er, tell your father what happened to you last night that you drank to relieve your sorrow."
Shi Jin immediately explained: "I'm fine, I just got greedy and got drunk accidentally."
Shi Sheng's eyes flashed with a tentative look, and he asked, "Who was the man who sent you back last night?"
Shi Jin glanced at the two of them and said bluntly, "His name is Fan Hua, and he is my future husband."
"Cough cough cough" As soon as the words came out, Shi Wei was choked instantly.
"Say it again," Wei tried to confirm it again, he thought there was something wrong with his ears.
Shi Jin knew what Shi Wei was thinking, so she said, "Dad, there's nothing wrong with your ears."
Seeing Shi Jin being so shameless, Shi Wei's face changed and he said seriously: "Girls should be reserved. You haven't even reached the age of marriage yet, why are you thinking about marriage?"
Shi Sheng seconded, "That's right, sister, we won't have trouble finding a husband."
I am worried, very worried. She is about to reach the age of 15. The moment to change her destiny is during this period. She has to hurry up.
Shi Jin said with a look of self-abandonment and a broken jar, "Dad, big brother, with my reputation, the only people who will come to you are all ugly. I will find a good son-in-law or brother-in-law for you in advance, so that you don't have to take time out of your busy schedule to worry about me.
Shi Jin's words sounded very reasonable, but the two of them couldn't refute them.
Shi Jin thought of something. She looked at the two of them and suddenly pretended to be depressed and said, "Hey, I'm just saying this. This matter hasn't even started yet. Even though I have this intention, others may not necessarily think highly of me."
As soon as these words came out, Shi Wei was unhappy. His attitude immediately changed and he said, "My daughter is so good, why does he look down on her like that?"
Shi Sheng saw that his father's attitude changed too quickly and shook his head. His father was not very reliable when it came to his sister's affairs. He would have to meet Fan Hua in person when he had the chance in the future. If he wanted to become his brother-in-law, he would have to pass this test.
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