She dominates the entertainment industry with her disaster system

"Li Shuo is Chinese, so his films naturally have two major markets: Asia and Europe and America." It was rare to see Su Lingxi asking him for advice in such a humble manner, so Kevin also became interested in talking. "In Europe and America, his films can only take the artistic route, so the box office results are always mediocre. His biggest advantage is that he can win awards. However, in your Asia, his film distribution follows the mainstream route, with good publicity and promotion, and the box office results are also relatively ideal."

He sat up straight and continued, "Maintaining different market positioning in Europe, America and Asia not only helps his films to reap box office revenue, but also attracts many different investors. These investors not only help him spread the risk, but also allow him to maintain creative freedom because the investment is evenly distributed."

"The most important thing is that Li Shuo has created his own personal IP based on market positioning. The media, audiences... and even film producers from all over the world have developed a similar 'fan stickiness' mentality towards him. As long as he wants to shoot, there will be no shortage of investment at any time."

“That’s why I said that even if the actor has his own investment, it cannot be the decisive factor in his casting…”

When talking about the unknown rules of the game in the film market, Kevin doesn't even need to prepare a speech in mind; he can just start talking as soon as he gets the topic started.

Su Lingxi listened carefully to his explanation of the key and tricks of market positioning, and nodded in agreement from time to time.

Before, she had been thinking too narrowly, thinking only of how strong Li Shuo's ability to integrate the East and the West was as a Chinese director, but she ignored his commercial means of building his personal IP.

Hollywood is full of talented people, but not every capable director can be seen by the audience, and many talented actors never become popular in their entire lives.

Here, whether you are working in front of or behind the scenes, getting attention is a matter of luck.

In order to launch a movie, Li Shuo used himself as the IP, ran events all over the world, did carpet-style publicity, and used this opportunity to build relationships with distributors and media in various places.

With continuous operation, film producers and media became his first audience base. With the support of this group, his practice of making himself the focus of publicity received a very good response in the international market.

"Chinese films are not mainstream in Europe and America, and unlike local films, they don't have Hollywood big-name stars as selling points. He can only focus on the director, the content of the film, and the unique cultural background." Kevin took a breath and concluded: "His approach is very smart. He is currently the only Chinese director who has used this new method to make a name for himself in Hollywood."

After listening to his explanation, Su Lingxi realized why she had such a deep impression of Li Shuo before, so deep that it almost surpassed his classic works.

The reason is that Li Shuo has built himself into a golden signboard. While his fame as a director attracts audiences, it is inevitable that it will overshadow some of his works.

Although Kevin had some minor character flaws, Su Lingxi had to admit that he was very knowledgeable about the professional field related to his work, and could even be said to be proficient in it. His guidance did benefit her a lot.

After all, neither she nor her management team know much about the field of film production. They are just starting out in the American film industry and are still exploring the many intricacies of the industry.

Now, Kevin's few words, seemingly casual, were actually all his experiences gained from countless practices, which helped Su Lingxi to open up her mind to a great extent. Before this, her views on the film market were mostly limited to the perspective of an actor, and she rarely analyzed it from the perspective of a producer.

"Kevin's advice is for you not to act rashly and prepare plan B first?" On the way back, Yang Qian frowned slightly after listening to Su Lingxi's retelling, "We have already given Li Shuo all the time in the second half of next year. If he wants to take on another new film, it will be difficult to coordinate the time."

In the United States, the shooting period for a movie like "Evelyn & Charlotte" is about 4 months. According to Yang Qian's plan, "Spring Trees and Evening Clouds" will be completed in May next year, and Su Lingxi will join the crew of "Evelyn & Charlotte" after a 5-month break.

At this time, it is not easy to find another movie with the right subject matter and the right time as an alternative.

"Then don't look at the release date, just look at the subject matter, and find time to screen the scripts submitted from China." Su Lingxi said directly, "Don't look at romance and crime films, you can focus on scripts with family, suspense or science fiction themes."

Considering the two films "Night Dreams in Paris" which was released not long ago and "Hiroo Murder Case" which is about to be released, Su Lingxi made appropriate choices in terms of subject matter.

"Science fiction? I guess among those science fiction books, there is not even one that can be picked out for a female actress to play a leading role." Yang Qian sneered and asked, "What are you going to do about Li Shuo? Do you let it go, or do you try to get him a try?"

Yang Qian didn't have a very good impression of Kevin, so naturally she didn't think the suggestions he gave were particularly wise.

Su Lingxi pondered for a moment and made a decision: "It is a pleasant surprise that he can sign a letter of intent with us. Instead of working hard on him, it is better to work hard to win Sigourney's support."

"You mean Sigourney Garner?" Yang Xi asked in surprise, "I don't remember when you became friends with her?"

"Twenty-four hours ago, she was still inviting me to dinner." Su Lingxi shrugged and said frankly, "To be honest, I think she seems to think more highly of me than Li Shuo."

Before the audition began, Su Lingxi and Yang Qian had no idea who their co-actors would be, so they could only try to persuade the director. They thought that there would be some mutual admiration between fellow villagers. However, after the audition, they realized that it was all wishful thinking on their part - apart from anything else, Li Shuo only looked at the actors' acting skills when casting and did not consider their nationality at all.

"Are you sure?" After listening to her detailed retelling, Yang Qian was still a little skeptical. "I heard that she loves to live in seclusion and has a clear tendency to avoid the world. She once bought a private island as a residence to avoid paparazzi... Are you sure that your feelings are real and not some kind of illusion?"

Su Lingxi choked for a moment, but still answered her patiently: "My feelings are rarely wrong. It may be because we are very compatible when acting together, or it may be that she has been paying attention to me before. In short, she showed strong recognition of me in front of Li Shuo, and there is no doubt about that."

"If the cooperation can be reached, Sigourney Garner should be the biggest star you have ever worked with." Yang Qian hesitated for a moment, then responded quickly, "You have a point. In any case, it is not a bad thing for us to make friends with her."

Su Lingxi nodded in agreement, and then asked, "By the way, next week's Venice Film Festival..."