She dominates the entertainment industry with her disaster system
Chapter 306 Marketing Strategy
As one of the three major film festivals in Europe, the Venice Film Festival should, in theory, be more biased towards European filmmakers when awarding awards. This is why most people previously believed that Verina Melode had a higher chance of winning the award than Su Lingxi.
One is a genuine Italian actress, and the other is a foreigner who has only emerged in the past two years. As the performance of the two films is almost the same, it is obvious that the jury will favor the former.
However, in such a "sure-win" game in the eyes of others, the final winner happened to be the latter who no one was optimistic about.
A Chinese actress in her early twenties unexpectedly won the Best Actress award for a film that premiered in Cannes earlier this year.
——She is even a few years younger than Talia was back then.
Everyone's first reaction was surprise, and then they thought of the scandal from last year.
They didn't know Su Lingxi's background, but there was no need to explain the influence of the Cox and Cowan families in the entertainment industry.
What's more, compared to the Academy Awards like the Oscars where thousands of people vote, the award system of the three major European film festivals has always had a very obvious drawback - they rely too much on the opinions of a few jury members when judging the awards.
Whether a film can win an award, whether an actor can win an award, to a certain extent, does not depend on the acting skills, but on the preferences of most judges.
If there are judges who like religious films, then films with related themes will easily shine in this session.
The same applies to actor awards. If the judges happen to like the setting of a role, or prefer a certain method of interpretation, then the actor himself can win the award without having to spend much effort on public relations.
This is also why domestic netizens often say that if there are no Chinese judges on the jury, it would be almost impossible for Chinese-language films to win awards.
No matter how excellent a film is, if it is submitted to the three major awards, it still needs judges with a discerning eye to "tear the prize" for it - "The Rose Thorn" and "Paris at Night" were able to win awards in Berlin and Cannes, thanks to the strong recommendations of Fujita Ryo and Greta Mirren.
Filmmakers from all over the world who came to the award ceremony were well aware of this unspoken rule. The fact that Su Lingxi was able to win the award "unexpectedly" was due to the fact that someone was behind the scenes smoothing the way for her.
So, who around her has the ability to help her?
The answer was too simple - apart from Kevin Cowan, who even helped her start the company, who else would have the mind and means to do all this?
Joey Cox has become an abandoned child "exiled" by his family, but Kevin Cowan has been rising rapidly within Columbia in recent years. In terms of resources and connections, he is a veritable big shot in Hollywood.
Who wouldn't want to take this opportunity to make friends with him?
As for what the truth is, only Su Lingxi himself and his team know it best - Kevin only played the role of introduction in the whole thing at best.
There were seven judges on the jury, and Kevin acted as a middleman, facilitating a conversation between them and the American director, and that was all.
The people who really played a key role in this matter were Selina and Eva - the former helped introduce her to two judges from the UK and strongly recommended her performance in front of them; the latter used the connections left by Andrew to directly contact the chairman of the jury and spent both money and effort on public relations.
The reason why Selena was willing to help her was, on the one hand, because she failed in Cannes and wanted to give her a hand at the Venice Film Festival. On the other hand, it was out of her pure love for talent and she hoped that she could develop better as an actor.
As for Eva, the reason for helping her is even simpler.
She failed in the Cannes Best Actress competition, lost the role in "Fork in the Road", and was not nominated for the Hundred Flowers Award... a series of negative news in the past few months caused her popularity in both domestic and international media to drop significantly, and her fan circle also became depressed.
More importantly, the chain reaction brought about by the decline in public opinion treatment also affected Su Lingxi's popularity and box office appeal that she had worked so hard to accumulate overseas, which was something Eva would never allow as the boss of the company.
Therefore, they must win this trophy - what they are fighting for is not just a trophy, but the recognition from professional filmmakers and the determination to strive for the best.
As we all know, once a rising star loses the spirit to move forward, her fan circle will be crushed in a matter of minutes.
Therefore, even though they are already too busy to handle everything, they still have to find a way to run public relations activities to win this award.
This is obviously the truth behind the matter, but unfortunately most people don’t care about the facts and just want to do everything they can to take advantage of the situation and establish connections in Hollywood.
They can only see what they want to see.
"If you want to deal with public opinion, you have to start tonight." Yang Qian raised her eyebrows. "Now many people think that Kevin has fallen deeply in love with you. If you let public opinion develop, it will not be conducive to your image building."
Su Lingxi lifted her slightly curly long hair and said, "Notify Kelly that the press releases prepared in advance can be sent out."
"Do you want to talk to Kevin first?" Yang Qian asked.
Su Lingxi shook her head. "No, he knows about this. We mentioned it during the video conference this afternoon."
Kevin is indeed a valuable asset to her, but after comprehensive evaluation, they decided that instead of letting the scandal between the two of them spread, it would be better to portray her as a work partner who can keep pace with Kevin - this way, the number of people who are entangled in the "love triangle" between her, Kevin and Nadine will naturally decrease.
Furthermore, this strong woman setting not only fits the temperament she has always displayed, but is also consistent with the style of her subsequent roles. It may also enhance the audience's sense of immersion when watching the film, which can be regarded as a marketing strategy that kills two birds with one stone.
"OK, done." Yang Qian raised her hand and tapped the screen twice briskly, then quickly put away her phone. "Let's have a glass of champagne. I saw Greta Mirren walking towards us. Strange, who is the white-bearded man following her? He looks... a little familiar?"
"It's Martin Kubrick. I didn't expect that he would come to the celebration party tonight." Su Lingxi answered calmly and picked up a glass of champagne from the tray.
If it had been before, with a famous director like Kubrick right in front of her, she would probably have found it difficult to remain calm, but now, she is no longer surprised.
After all, from the moment this celebration party began, she had been constantly dealing with all kinds of inexplicably excited people trying to strike up a conversation with her, saying hello, shaking hands, and chatting, as if she was caught in some kind of loop.
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