According to the address of the pub previously told by Xu Huizhen, He Yuzhu brought his sister He Yushui to the door of Xu's pub.
He Yuzhu looked at his sister He Yushui worriedly, and he reminded her again: "Sister, when you see Sister Xu Huizhen later, don't tell her about... Boss Chen and us going to the police station. Especially don't mention that Brother was kissed by Boss Chen just now, understand?"
"I know. Could you please stop saying it over and over again?" He Yushui kept complaining, holding the candied haws tightly in her hand.
He Yushui took a sip and the look of enjoyment on her face reduced He Yuzhu's worries a little.
He Yuzhu stopped his bicycle, and the brother and sister walked into the pub together.
He Yuzhu looked everywhere in the pub and found no trace of Xu Huizhen. He only saw Xu Yuanshan checking the account book at the counter.
As Xu Yuanshan looked through the accounts, he rubbed his forehead lightly, and the worry on his face became more and more intense.
Compared with last month, the business of Xu's Tavern has declined significantly. Since the tavern opposite started competing with low prices, the business of his own tavern has been getting worse and worse. Currently, he is only relying on the savings accumulated before to maintain the store.
If they can't come up with a solution to turn the crisis around, the family-owned Xu's Tavern will probably soon face the fate of closing down.
Just as he was worried, a familiar voice called out to him: "Uncle, isn't Huizhen in the tavern today?"
Xu Yuanshan looked up and saw that it was his future son-in-law He Yuzhu who came to visit him.
"Zhu Zi is here, please come and sit down. Hui Zhen is tired after working all day, so I asked her to go home and have a rest first." He quickly put away the abacus, then left the counter and walked forward to say.
This was the first time that He Yuzhu took the initiative to come to Xu's Tavern to find Xu Huizhen. When he heard that Xu Huizhen had already returned home, he felt a little lonely.
However, he suddenly remembered that his purpose today was to help the Xu Family Tavern come up with a solution, so He Yuzhu adjusted his mood and said to Xu Yuanshan: "Uncle, I heard from Huizhen that your tavern is now under-priced by the tavern next door. Is your situation very bad?"
Xu Yuanshan looked at He Yuzhu in surprise. He didn't expect that Xu Huizhen had already told He Yuzhu that his tavern business was not doing well.
After thinking for a while, Xu Yuanshan nodded sadly, "Yes, you should have seen it too. The tavern across the street should be very lively, right? However, our tavern is much quieter. What do you think?"
He Yuzhu got serious when he heard Xu Yuanshan's self-deprecating tone. "I came here specifically to provide some strategies for running a tavern, as well as ways to deal with competitors' price wars. I hope it will be helpful to Xu's Tavern."
When Xu Yuanshan heard He Yuzhu say that there was a way to solve the low-price competition, he eagerly grabbed He's hand and said expectantly: "Zhuzi, tell me what tricks you have to save our Xu's Tavern. The Xu's Tavern is my life's work!"
To Xu Yuanshan, Xu's Tavern means much more than just a business. It is more like his dearest child.
Once upon a time, he went from having nothing to living a comfortable life, all thanks to the Xu's Tavern; but now it is like a seriously ill child, waiting for him to treat it.
Now that he heard that He Yuzhu had a way to reverse the situation, how could Xu Yuanshan not be excited?
He Yuzhu had never thought that he would touch Xu Yuanshan's emotions so much. He tried to comfort him: "Uncle, you don't have to be excited. Let's talk slowly."
He revealed: "A friend of mine caught a lot of fish in the Yongding River before. He was worried that the fish would die if he couldn't sell them all, so he asked me to help him make these fish into dried fish. There are two flavors, spicy and sweet."
While Xu Yuanshan was not noticing, He Yuzhu secretly took out two pieces of dried fish wrapped in oil paper from his consciousness space, quietly handed them to Xu Yuanshan, and opened the paper package to reveal the dried fish inside.
Without hesitation, Xu Yuanshan picked up a piece of sweet dried fish to try. The first taste was instantly filled with the light fish fragrance and sweet taste. The texture of the fish meat was tender and chewy, and most importantly, there was not a single fish bone in the fish meat!
Then I took another bite of the spicy dried fish, and my mouth was immediately filled with the spicy and delicious taste.
After savoring the dried fish for a long time, Xu Yuanshan immediately asked He Yuzhu impatiently: "How much is this dried fish? It tastes so good, it must be expensive.
"How much is one?" He Yuzhu said with a smile, "This is purely a gift from a friend. It's not expensive. Let's calculate by kilogram. One kilogram of dried fish is only four cents."
Considering the current purchase price of live fish at 3 cents per pound, the price of this kind of marinated and boneless dried fish is absolutely affordable.
Of course, the main reason was that the man in front of him was his future father-in-law. Could he ask for too high a price? Would Xu Huizhen not cause trouble for him?
Hearing this, Xu Yuanshan said decisively: "I want all these dried fish! I'll take as many as you can get!"
Xu's Tavern is his favorite, and he must protect it at all costs.
Hearing that such delicious dried fish was so cheap, he couldn't help but feel fortunate and surprised.
With such delicious dried fish to go with the wine, their tavern might be able to revive.
He Yuzhu smiled and said, "Don't worry, uncle. I will bring you the dried fish tomorrow morning."
Then he asked Xu Yuanshan: "Uncle, can you tell me how much the wine in our bar costs? And what is the price at the bar across the street?"
Xu Yuanshan realized that he was too anxious, smiled embarrassedly, and replied: "Our tavern has always sold wine for six cents a pound.
The wine in the pub opposite used to be this price, but then it suddenly dropped to four cents. He directly reduced the price by one third!"
"To be honest, my Xu's Tavern only makes two cents per pound of wine, and four cents is the cost of purchasing the materials for brewing."
"They must be losing money selling at such a low price. I don't know why they do that."
After hearing the price of the wine, He Yuzhu had something in mind. After thinking for a while, he said word by word: "Uncle, I have an idea. Tomorrow morning, write a notice and hang it at the door of the tavern. The content should be that the new dried fish dish is on the market. The tavern will start a three-month promotion. Buy wine and get a plate of dried fish. Buy a pound of wine and get a plate of dried fish. The more you buy, the more you get."
"Put another plate of dried fish at the entrance of the tavern for everyone to try. Remember to choose a small plate, probably about 300 to 400 grams per plate."
“We may lose some profits by doing this, but at least it can attract more people to the pub.”
"When everyone falls in love with the dried fish from Xu's Tavern, we will cancel the dried fish giveaway in three months, and then we will start charging for the dried fish."
This marketing method reflects the market competition methods of later generations. In the commodity price war, it is difficult for both the enemy and us to survive.
The key to success is to maintain quality and continuously update products.
He Yuzhu's plan is simply a classic!
After listening to what He Yuzhu said, Xu Yuanshan understood the strategy.
Xu Yuanshan couldn't help but say, "Just make 2,000 yuan and come to my house to propose marriage. I want to retire."
Xu Yuanshan realized that his future son-in-law He Yuzhu's business acumen even surpassed that of an experienced veteran like himself.
At this moment, I really hope that He Yuzhu can marry Xu Huizhen as soon as possible and let him manage the bar. It is foreseeable that Xu's Tavern will grow rapidly under his management!
He Yuzhu, who had just spoken about the strategy, stared blankly at the man who was eager to be his father-in-law after hearing what his future father-in-law said...
At the same time, in the prison cell of the Beijing Police Station, the scene of Jia Dongxu being beaten by the prison chief was still going on.
He was scolded by the prison boss for snoring at night, but how could he control the snoring during sleep? He had been beaten by the prison boss for three consecutive days and was getting used to it.
Jia Dongxu, who was beaten black and blue, was taken out of the cell by the police in the morning and appeared in front of Qin Huairu and others with a staggering gait.
There were three people who came to visit Jia Dongxu, Qin Huairu, Jia Zhangshi and the eldest uncle Yi Zhonghai.
At first, Uncle Yi Zhonghai was quite dissatisfied with the dispute caused by Jia Zhang in the courtyard, but after Qin Huairu privately discussed with Uncle Yi Zhonghai about the correct strokes of the word Kun, Uncle Yi Zhonghai also came to visit, even though there had been some unpleasantness between the two.
Since his second brother is satisfied, Yi Zhonghai, as his master, should naturally be present as well.
"Son, why are you injured? Who did it?" Seeing Jia Dongxu beaten like this, Jia Zhang was heartbroken, and Qin Huairu also looked at her husband with concern.
Uncle Yi Zhonghai almost laughed out loud. Isn't Jia Dongxu no different from a pighead?
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