I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

On June 6, college entrance examination students across the country were finally liberated.

The nearly three-month-long holiday will lead to a peak in the sales of smartphones and various cultural and tourism industries.

On the same day, Jiangnan TV began to launch advertisements about Haijing short videos.

Short video clips of sports, food, dance, etc. are placed in advertisements.

The slogan "Haijing, recording a beautiful life!" was also completely copied by Jiang Hao!

Naturally, he would not miss the advertising slogans that have been deeply rooted in people's hearts in later generations.

On the day of its official launch, the number of downloads of the Haijing Short Video APP topped the list of major platforms!

At the same time, soft advertising push notifications for all platforms are also being launched today.

One of the one-minute short videos quickly became popular under the operation of Haijing Company's capital.

The video is just a simple WeChat chat box.

From the perspective of Haijing Operation Manager Zhuo, the conversation is with the person marked as "Haijing-Mr. Jiang".

President Jiang: "Manager Zhuo, have you finished the recruitment poster for the company?"

Manager Zhuo: “Not yet.”

President Jiang: "There's no time! Hurry up and do it! The content can be simpler."

Manager Zhuo: "What do you mean by simple content?"

President Jiang: "We are located in Songjiang City. We have hundreds of job openings in technology, operations, administration, marketing, etc. The salary is over 10,000 yuan, and there is no upper limit! We also provide five insurances and one housing fund, paid annual leave, accommodation, transportation subsidies, meal subsidies... various benefits are generous."

President Jiang: "Just write down the advantages of our company! Hurry up! Haijing Short Video has just been launched and we are in need of people!"

Manager Zhuo: "Okay! It's done!"

President Jiang: “Dog head???”

……

The next second, the camera turned and a poster with the WeChat chat history printed on it was placed at the entrance of the company.

This promotional copy, which became popular in later generations, can be regarded as a dimensionality reduction attack in this era.

Not only was the entire conversation very down-to-earth, but everyone was also very curious about Jiang Hao, the emerging Internet upstart.

Now, in this chat record, Jiang Haofa’s question mark made this recruitment copy instantly popular.

Not only did it become a hot topic on Weibo, but the discussion on other current online media such as Tieba also increased rapidly.

Moreover, because everyone was looking forward to the follow-up, they downloaded Haijing short video and followed the accounts of Supervisor Zhuo and Jiang Hao.

After only half a day of being officially online, the number of registered users of Haijing Short Video exceeded 50.

The number of followers of Jiang Hao and Zhuo's accounts exceeded 30 in a short period of time, making them the largest bloggers on the Haijing platform!

Jiang Hao’s account also contains a video of him chatting with Manager Zhuo from a first-person perspective.

Jiang Hao even changed the note for Manager Zhuo to "Manager Zhuo who is perfunctory and loves to help others."

This was the first time I came into contact with the billionaire’s WeChat chat method, including Jiang Hao’s little trick of subtly breaking through the defense and changing the remarks.

What makes users who are experiencing short videos for the first time is the constant likes and comments!

"Boss Jiang! Let me take the position of operations manager! I'm even better at being perfunctory than she is!"

"Boss Jiang, Manager Zhuo is so efficient! Doghead."

……

In the public office area of ​​Haijing Technology.

Everyone in the company is already eating the barbecue and lobster that Jiang Hao specially ordered!

Everyone had excitement on their faces. After all, the number of users who registered on the app that morning far exceeded everyone's expectations.

With the current user growth rate of Haijing Short Video, its future development potential is simply unimaginable.

"Mr. Jiang, have you ever studied operations specifically? Or have you thought about this copywriting a long time ago?"

Wearing transparent disposable gloves, Zhuo Tongnan, who had just carefully peeled a lobster, couldn't help but ask Jiang Hao who was standing beside her.

You have to know that she was specially recruited as an operator and has been working at Taobao for ten years.

Although he is considered quite experienced in this field, he still admires Jiang Hao's operation.

She really didn't dare to believe this copy at first. After all, it was too simple, even like a joke.

Although she admitted that there were some gimmicks and the intention was to make people laugh, she still felt that the audience would not be that large!

Who knew that with just a brief push, this video, which was actually just a chat log, would go so viral!

This is truly a free video!

Apart from the initial traffic promotion costs, the spontaneous traffic will grow like a snowball later!

In addition, the Haijing short video itself was officially launched today, and while promoting it, it also carried out recruitment promotion.

"I just came up with this idea on the spur of the moment. Our short videos are mainly about recording our beautiful lives!"

"This video of ours is really just a demonstration. It doesn't have to be a very difficult shot, just a simple record."

Jiang Hao would not tell you what the copywriter was thinking, after all, it was the copywriter who became very popular before his rebirth.

Although the fire did not last long, it lasted less than a month.

But for Haijing Technology, it has been enough. In the early stage of platform promotion, it needs such direct videos that can become popular with just one push.

When many people click on it, they know what kind of platform Haijing is, and also know that Haijing Technology is recruiting people.

They can also directly develop the two accounts of Jiang Hao and Supervisor Zhuo, which can be regarded as their official guidance on short video production.

Two hours later, most of the employees in the company had eaten and drunk their fill.

At this moment, Jiang Hao was taking Gao Wei and Junior Brother Qiu to follow Wang Yongxiang to look at the specific online data.

As of 2:70 p.m., the total number of downloads of Haijing Technology across the entire network has exceeded .

It is expected to exceed one million in a single day!

The two weeks of publicity and preparation work were not in vain!

Among them, 85% of users are young people born after 90, which means that the mainstream users are no older than 25 years old.

“What is the current user retention rate? Is it over 10%?”

User downloads are good, but another important metric is user retention.

You should know that in the early days of TikTok, due to the imperfections of its large model and algorithm, the retention rate of its initial promotion was actually very poor.

Many users uninstalled the app within a few days of downloading it. It was only after continuous updates and improvements that users were gradually attracted to download the app again to experience it.

Haijing Short Video, Jiang Hao doesn’t want to follow the old path of Douyin.

If the retention rate is lower than 10%, it means that Gao Wei’s models are only suitable for simulation testing and internal testing.

When the actual amount of data is large, accuracy cannot be guaranteed at all.

Then the first batch of users that Jiang Hao has attracted through promotion may find it difficult to persist in using the product, and it will also be difficult to attract users with a desire to share to create in the early stages.

The expected positive cycle may only get on track after the initial modification of the large model.

Wang Yongxiang was searching quickly in the background, and this data ratio was specially stored in the background.

"14%, Mr. Jiang, it's over 10%!"

In an instant, Jiang Hao’s mind was determined!

Since everyone was watching videos and forgot to attend the meeting, he had thought that the retention rate should not be bad, and now he is finally completely sure!

It is enough if the number of users can exceed 10% in the initial stage. After all, Haijing’s video library currently only has those few videos, which are not diverse enough.

In a few days, everything will be greatly improved!