I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

It is indeed the Nestlé Group!

Just as Jiang Hao guessed.

As one of the world's largest food and beverage companies, it is also the absolute king in the coffee industry.

In the coffee category, most coffee shops in China currently cannot avoid it!

The same is true for Jiang Yu Coffee. For quality control and taste performance, cooperating with Nestlé is indeed the easiest way.

There are only dozens of stores in the province now, so there is really no need to go through all the channels by yourself.

But if you want to continue to expand the coffee shop chain after financing.

As the coffee chain has reached thousands of stores, the original method of purchasing directly from Nestlé will have to change.

At least in this regard, the raw material channels cannot be controlled by the Nestlé Group.

Jiang Hao couldn't help but shook his head at this moment.

"You will have to put a lot of effort into the supply of raw materials and adjust everything."

"We can no longer buy from Nestlé. At least 50% of the raw materials must be coffee beans purchased by ourselves."

“Including future baking, we will also slowly open our own bases and factories.”

Sister Lin's face showed some hesitation at the moment, but she had always believed in Jiang Hao.

I continued to record his suggestions in my notebook and did not raise any questions until I finished writing.

"Boss Jiang, if this happens, the cost of our coffee may increase significantly in a short period of time!"

“Should we open a larger number of stores first, and then I can let the company purchase coffee beans on its own and slowly control the quality control issues?”

"no!"

Hearing this, Jiang Hao immediately refused and gave a brief explanation to Sister Lin.

"You have to start with this first. This is a channel issue."

“When you expand your coffee chain to a scale of 1,000 stores, you can no longer just think about why one or a few stores are not doing well.”

"These are all headaches for store managers. You have to look at the development of Jiangyu Coffee from a higher perspective."

Although Jiang Hao doesn't know much about the specific production of coffee, including the taste research and development.

But he is clear about the business model, especially the operation of chain stores, but he has no idea about the specific stores.

On the contrary, in terms of the overall situation, recalling Luckin Coffee’s development path in its previous life, he has a clearer understanding.

“You must first understand who the target user groups are for our coffee.”

"Opening stores targeting Starbucks is to attract potential consumers who have a desire for coffee, but in reality we will encounter coffee that is not a potential competitor to Starbucks."

"Our actual user targets are young users, college students, and ordinary white-collar workers."

"So the unit price of consumption needs to be gradually reduced, and the overall unit price per customer in the future will be just over 10 yuan."

"At this level, to some extent, you are actually attracting the people who originally consumed instant coffee, which is the current crowd of Nestlé."

"People who used to drink instant coffee will be willing to pay a certain amount of money to upgrade their consumption level to freshly ground coffee, and eventually become our target consumer group."

From this analytical perspective, it is simply irrational to purchase coffee beans directly from Nestlé and also think about absorbing part of Nestlé's market.

Your supply chain may be cut off by Nestlé at any time, making it impossible for your chain store to operate in the short term.

Unless in the future the overall coffee market experiences explosive growth, the consumer groups in the coffee market will have already been completely differentiated.

When there are corresponding coffee chain shops at all price points and the market is fully segmented, then Café and Nestlé will lose their competitive relationship.

"Boss Jiang, I understand."

"I will start purchasing coffee beans from other channels as soon as possible. In fact, the coffee beans from Yunnan Province in my country are also very good. I will try my best to reach a long-term supply cooperation with them."

"But Mr. Jiang, if our stores expand across the country at once, is there a way to quickly expand our influence?"

The expansion of Jiangnan Province is actually quite easy, after all, the foundation has been laid.

But for other provinces, Jiangyu Coffee is really a newbie.

The coffee industry has started to emerge in the past two years. In fact, every place has its own coffee shop, as well as small-scale coffee shop chains.

Jiangyu Coffee wants to compete with these people, but Sister Lin is confident that she can manage the store herself.

The key is that she cannot travel across the country by herself and pay attention to all stores across the country.

We can only consider the overall brand image and expand the brand influence as a whole.

Anyway, I have already consulted Mr. Jiang today, so I would like to ask Sister Lin about these other questions as well.

"This is easy. Ask a celebrity to endorse your product! Or you can look for other big brands to collaborate with! You can even send them coupons."

"Mr. Zhang has invested such a large sum of money, don't expect to make money right from the start!"

“First, spend money on various channels, accumulate users, and refer to the business methods of Internet companies.”

“At worst, we can just promote in round A and burn all the money! We can wait until round B or round C to see the actual profit!”

"I will also help you communicate with Mr. Wang about Meituan. Let's make more in-depth recommendations on our coffee on Meituan."

Since Jiangyu Coffee has raised funds through the Internet model, it naturally has to use the Internet model to start its operations.

In the A round, we will accumulate the number of stores and users, and also build up some necessary supporting supplies, channels, etc.

After it is perfected, the B round will be expanded again, and after occupying a certain share, it will be profitable!

Even judging from the current development, as long as it becomes bigger, there is hope of even going public!

Jiang Hao discussed a lot of business ideas with Sister Lin in the conference room.

It was already dark and almost 8 o'clock.

Yu Xintong stayed closely by his side the whole time, and listened to some business cases that Jiang Hao told Lin Lili.

Especially some Internet operations and listing cases.

Although there were some parts that she didn't understand, she was still fascinated by it.

No matter what they talked about throughout the afternoon, they all showed admiration for Jiang Hao.

Although I have long known Jiang Hao's talent and thinking in business.

But like today, it was the first time that Yu Xintong felt it so intuitively.

And compared to a few years ago, Jiang Hao now gives people a feeling of confidence.

Especially when talking about areas he is familiar with, he exudes a convincing temperament.

Yu Xintong became more and more obsessed with the shining Jiang Hao.

All the way home, she hung tightly on Jiang Hao.

If it weren’t for the driver Chen Hua in front, Jiang Hao could have foreseen what might happen!

Sure enough, once they got home, Yu Xintong's actions became more and more seductive.

Soon, a most primitive battle broke out in the room.

……

In a blink of an eye, it is golden October.

In the Haijing Technology office, many employees yawned as soon as they arrived at their workstations this morning.

After the National Day holiday, it seems that for everyone, it is not a rest at all, but a time of concentrated time.

After seven days of crazy traveling and various activities, when it was time to go back to work, everyone was not in the right state.

"Mr. Jiang, this is a package sent to you by Rolex."

Jiang Hao himself was the same, and he and his senior sister also joined in the National Day travel fun.

I had just sat down in the office and was about to take a break when Zhang Jing came in with a package.

"Rolex again? Are they trying to get me to be the spokesperson again?"

"Yes, they said they are willing to pay 30 million per year and invite you to be their spokesperson."