I was reborn and stayed in school to lie down. I really don’t want to roll anymore!
Chapter 604: Totoro's Performance Declines
In the top floor office of the Totoro Building.
A middle-aged man with skinny limbs and a belly that bulged his white short-sleeved shirt was looking at the data in the computer with a grim face.
The man was none other than Mr. Zhang, the CEO who was sent by Tencent headquarters to take over Totoro from Jiang Hao.
In just over a year, Totoro's performance has been extremely impressive in his hands.
Even though the stock price of Totoro Technology began to plummet not long after he took over last year, his business data at Totoro was extremely impressive.
The sharp drop in stocks can also be attributed to macro-environmental factors.
With such impressive financial data, Mr. Zhang feels confident even if the company headquarters blames him.
As he expected, the stock price of Totoro Technology began to rise again in the second half of last year.
Until the beginning of this year, it had returned to last year's high.
Apart from stocks, the growth in the number of users of Totoro Technology has remained stable.
Its share in the entire live streaming industry has remained above 85% as always.
It can be said that he has no rivals at all. Some time ago, Mr. Ma, the general manager of the group, specially called him to the Shenzhou city headquarters for a private talk.
If the development of Totoro this year remains as expected, he will be transferred to the headquarters as senior vice president.
This made Mr. Zhang very motivated. When he first came to Totoro from Tencent headquarters, he just used Totoro as a stepping stone.
Now, my hard work has finally paid off and I finally have the chance to go back.
As long as we can hold on through the last six months, who would have thought that just after talking with President Ma, the company would encounter such a big change.
After a while, Zhan Liang, who had been promoted to senior vice president of Totoro Technology and was in charge of operations and marketing, walked into the house with heavy steps.
Before Mr. Zhang could speak, Zhan Liang had already taken the initiative to apologize.
"Mr. Zhang, I have been slacking off recently. I have asked all anchors to extend their live broadcast time, including increasing the intensity of the lucky draw..."
After listening to Zhan Liang admitting his mistakes and the series of measures he had taken, Mr. Zhang's expression became much better.
He promoted Zhan Liang to be his deputy mainly because he valued his ability in this area.
He never shirks responsibility and takes remedial measures as soon as a problem arises, without him having to bring it up himself.
"What is the specific reason for the decline? The actual number of people online in the background has decreased by more than 40 on average this week!"
"According to statistics, our company's market share of live streaming viewers has dropped to 75% this week, a 10% drop in an instant!"
“Is it just because Haijing started the live broadcast business?”
The direct reason is actually obvious. Haijing Short Video started the live broadcast business, which caused the users who originally watched Totoro’s live broadcast to be transferred to Haijing.
Especially with the promotion of Lao Qin's broadcast, a large number of fans who like League of Legends were attracted.
The number of people online at the same time in Lao Qin's live broadcast room changes every day. Now the average number of people online at the same time every night has exceeded 25.
At the same time, a group of new League of Legends anchors are beginning to emerge on the Haijing platform.
Even though Mr. Zhang knew it clearly, he was unwilling to admit this fact!
From a deeper perspective, he was still not convinced by Jiang Hao.
It was fine when I first took over Totoro. I didn't have this kind of emotion yet, and I even admired Jiang Hao quite a bit.
But in this one and a half years, the development of Totoro Technology has been getting better and better, especially the platform's revenue flow, which is more than five times that of when Jiang Hao was in office.
From this time on, Mr. Zhang's mentality began to swell, and he began to look down on Jiang Hao.
He always felt that he just didn't find the live broadcast track back then. If he had entered this track earlier than Jiang Hao, he would definitely be able to do better than Jiang Hao.
I never thought that My Neighbor Totoro could increase its revenue fivefold in just over a year. The fundamental reason was that Jiang Hao had a good foundation and was unwilling to cut users' money.
Unlike him, he has almost used the money-making tool of Totoro to the extreme, with various gift special effects and noble titles.
These include gift lotteries, private gift reselling and other even illegal methods.
Now that Haijing has launched its live streaming business, it has risen strongly, directly surpassing Huya’s data and quickly becoming the second in the live streaming industry.
Even their live broadcast business of Totoro Technology has suffered such a huge impact.
Zhan Liang could also hear that Mr. Zhang was not convinced, and he actually understood it very well in his heart.
When it comes to live streaming business, Mr. Jiang, whom he worked with before, is definitely an expert!
I have many more innovative ideas and tricks than Mr. Zhang.
But now that he was working at Totoro after all, he changed his excuse.
"It's mainly because the League of Legends anchors aren't that good. I didn't expect Lao Qin to have such a big influence."
"At the beginning of this year, we had already reduced the traffic of his live broadcast room to the lowest level and promoted two big anchors."
“Who knew that even after switching to a new platform, there would still be so many users following him to Haijing!”
really!
Changing the reason from comparing Jiang Hao with him to comparing with the anchors under the platform made Mr. Zhang feel much better!
"Hoo~!"
He let out a long sigh, and his gloomy expression eased a little.
"There's nothing we can do about Lao Qin and Brother Kai. They were Mr. Jiang's college classmates, and we can't keep them even if we force them to."
"It's a good thing we gave them the cold shoulder for a while, otherwise the consequences would be even more serious now!"
These words were both a comfort to Zhan Liang and to himself.
Speaking of which, Mr. Zhang is somewhat fortunate, at least the situation is not that bad now.
With a 75% share of the live streaming market, Totoro is actually still the market leader, and most people’s first choice for live streaming software is still Totoro.
I am worried about Haijing’s current development momentum, especially Haijing’s ability to continuously convert short video users and attract these users to users who love to watch live broadcasts.
"No matter what! We have to pay enough attention!"
"If this continues, I won't be able to transfer back to Tencent headquarters by the end of the year."
Mr. Zhang essentially doesn't care about the long-term development of Totoro. He only cares about how he can give Mr. Ma a satisfactory answer in the last six months.
As for whether the development of Totoro’s platform will be hindered in the future, he doesn’t care as long as it doesn’t happen during the time when he serves as CEO!
"Zhan Liang, I discussed with President Ma during our last meeting that if I return to the headquarters, you will take over as the CEO of Totoro."
Mr. Zhang is now starting to urge Zhan Liang.
Especially on this point, he really didn't lie.
At least Zhan Liang’s work ability, including his stance and attitude, is impeccable.
If he becomes senior vice president, he will need people under him who can speak for him in the group.
Zhan Liang is one of the capable men he has prepared.
When Zhan Liang heard that he had the opportunity to become the CEO of Totoro, his heart began to beat fast.
But when he thought that his opponent was his old leader Jiang Hao, he felt powerless again.
He is not as optimistic as Mr. Zhang. The big pie from the CEO is tempting, but it is still too difficult to suppress Mr. Jiang's Haijing Live!
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