I was reborn and stayed in school to lie down. I really don’t want to roll anymore!
Chapter 625: Totoro's Development Setback
The huge office, which takes up an entire floor, is usually unusually quiet.
But at this moment, Mr. Zhang's rage seemed even more hysterical.
From the initial 85% market share, it fell to around 70%.
I was originally thinking of catching up, but things turned out differently.
Two months later, the share is only 52%. Remember, this is during the League of Legends finals!
"What about Haijing? What's their share?"
"31%, Huya recently has 13%, and the remaining is 3% from Bilibili. They are now also entering the live broadcast track."
Zhan Liang gritted his teeth and reported the statistical data of each platform.
Seeing that Mr. Zhang's face was getting darker and darker and he was terribly depressed, he quickly explained.
"Mr. Zhang, in fact, the total number of users on our platform has not decreased and is still the same."
"The main reason is that Haijing has expanded the entire live broadcast market, which I don't think is a bad thing."
Some of Totoro’s core game live streaming users have already switched to Haijing, but the entire live streaming market is still in the growth stage for the time being.
Even for users of game live streaming, there are always new college students added every year.
While decreasing, increasing at the same time, except for Haijing in the first month, the user traffic of Totoro has dropped significantly.
At this time, it is just at a breakeven point.
At least now the market for live broadcast viewers has increased significantly. With the entire market developed by Haijing, it is actually a situation of making the pie bigger.
This is a good thing for the entire live streaming industry, at least capital can provide more.
But Zhan Liang knew in his heart that these words were just to comfort Mr. Zhang.
Given Haijing's current trend, it is simply a pipe dream for them to snatch these users away from Haijing.
The main categories of Haijing Live are not games, but their Totoro is a complete game entertainment live broadcast platform, which can be said to be unrelated.
"Okay! I won't talk to you about the sea whale for now."
"Huya, what's the situation with Bilibili? Huya's market share was not even 10 before, right?"
“Also, Bilibili didn’t need to be counted before, but now it has a 3% share?”
While Haijing was rising at its peak and its momentum could not be stopped, other small platforms underneath were also starting to catch up.
This means that Mr. Zhang no longer has the idea of returning to Tencent headquarters to serve as senior vice president.
Given the current performance, it is difficult for him as the CEO to shirk responsibility.
"Mr. Zhang, the global finals are coming soon! They have such a large market share."
"what?"
"Shouldn't our platform have the highest share in the global finals? Why did they get the highest share instead?"
Zhan Liang felt very distressed after hearing what Mr. Zhang said.
But in the end, he continued to explain patiently.
"Mr. Zhang, have you forgotten? You had already released the broadcasting rights at the beginning of the year. Huya received 1200 million and Bilibili received 800 million."
Today, the global finals has truly undergone a transformation and its commercial value has soared.
Jiang Hao’s earliest broadcasting rights were only worth a few hundred thousand RMB.
It has taken off completely now, and the broadcasting rights of one company alone are worth nearly tens of millions.
For the exclusive domestic broadcasting rights, Bilibili was even willing to pay 80 million yuan at that time.
It’s just that Totoro now has Tencent behind it, as well as the help of hosting competitions in the past.
Finally, with 800 million Euros, they won the exclusive domestic broadcasting rights for another year.
After obtaining the exclusive domestic broadcasting rights, Mr. Zhang worked for the company's performance, including financial income.
Thinking that these small platforms had very few users and posed no threat at all, they sold the domestic broadcasting rights to several companies.
He was very proud of himself at that time. Just by relying on the broadcasting rights, he had already recovered the money he spent on the exclusive broadcast.
There is also a large amount of income from subsequent advertiser revenue, etc., which can be said to be.
Who would have thought that Haijing’s live broadcast business would take the lead right from the start? Even without the broadcasting rights for League of Legends, it still has a 31% share.
However, those small platforms have managed to attract some users by providing audience benefits, including organizing some viewing activities.
This has directly led to their own market share, which has begun to plummet in what should have been the most dominant period of the year.
Zhan Liang became more speechless when talking about this. In the past, he had thought that Mr. Zhang was quite capable and competent.
At least he had a good grasp of the company's management, quickly established his prestige, and truly gained a foothold in the company.
As it turns out, it turns out that Mr. Zhang only has some skills in personnel management, but knows nothing about actually running a company.
Of course, at the time, he himself was a little dazzled by the market share of chinchillas themselves, and did not think about how stupid this plan was.
Totoro was built with the money that Mr. Jiang raised from investors and managed to carve out a monopoly share.
Now they are giving up market share in exchange for money.
What a stupid thing to do!
Now even advertisers and sponsors have expressed their opinions, and they will probably think twice before discussing sponsorship next year.
At least the price won’t be as high as this year.
Mr. Zhang just remembered at this moment that he had already sold the broadcasting rights at a high price.
And if he hadn't heard Zhan Liang's explanation, he would still be in the dark.
I blamed myself at first, thinking I had made a big mistake, but then I quickly adjusted my mindset.
"Why did you tell me such an important thing only now? Do you know how much you have delayed?"
Directly push these problems onto Zhan Liang and push them out of his own heart. This is how Mr. Zhang adjusts himself.
Find a reason that you can accept in your heart, and then you will feel at ease.
Over the years, he has relied on these to adjust his mindset.
He took all the credit for himself and pushed the problems onto his subordinates, and he managed to rise step by step to his current position.
At this moment, when he started to curse Zhan Liang, he also uttered some depressed words that had been in his heart for a long time.
"There are also the issues of anchors leaving the platform. Why are there so many people willing to pay the penalty fee to leave recently, and less than 7% of them renew their contracts?"
"Didn't you say you would give 15% more gifts to the anchors? What's going on? You don't even want any more money?"
"Or are you the one behind this group of anchors? Your mind is not on Totoro anymore!?"
This is also what makes Mr. Zhang most angry now.
There are fewer and fewer anchors under its umbrella, and what is particularly lacking are not the low-level anchors, but the anchors with a certain amount of accumulation.
It is obvious that their quotation is already at the top in the industry, and Huya is even worse than them.
As for Haijing, except for the top anchors, there is no signing fee, and he doesn't even want to look at the guaranteed salary offered.
As a result, all the anchors under its umbrella jumped to Haijing!
He had no idea that the high-pressure flow policy he had first implemented had already made Totoro's anchors miserable.
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