I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

Mr. Huang felt a lot more relieved after confirming that Jiang Hao would help cover up the situation behind the scenes.

He was only alerted to this matter by the operations and risk control departments last night.

Pinduoduo itself currently has a bad reputation and can be said to be a shopping platform for cheap and low-quality products.

The platform is supported by a basic base of some cheap daily necessities.

Nowadays, we are hoping to reverse the inherent impression of the platform and change the impression that the product is unreliable.

Who knew that something like this would happen suddenly, exposing the platform's mini-games as a scam? This will delay Mr. Huang's development of the company's plans for a long time.

Fortunately, the situation has not gotten out of control yet, and we will try to minimize the impact as much as possible.

I finally drank my tea and felt much more relieved.

"Mr. Jiang, I came here this time to discuss something or a promotion with you."

...

"Mr. Huang, you're welcome. If you want to cooperate, just tell me directly."

"We have been cooperating for more than a year. I will definitely help you promote what I can."

I guessed that it was impossible for Mr. Huang to make a trip to Songjiang just for this matter.

“In fact, it can be considered as catching up.”

"We just completed the IPO financing a few months ago, and I discussed with the internal team of the company and decided to launch a new subsidy-based activity."

"This activity has not been finalized yet, but we have a definite intention to implement it. It's a good opportunity to communicate with you, Mr. Jiang, today and learn from you."

Subsidized activities?

Hearing these words, Jiang Hao subconsciously touched his chin.

He has not paid much attention to the development of Pinduoduo since he invested in it.

After all, his share is not high, it’s just a layout.

Since it will take some time for Pinduoduo to develop, he just asked the Haijing platform to provide some convenience to Pinduoduo in some promotions.

As for other companies, even if Pinduoduo went public, he just paid attention to it on that day.

The subsidy that Mr. Huang mentioned now is most likely the big event that Jiang Hao thinks will really help Pinduoduo gain momentum.

"We are preparing to start additional subsidies for some products, especially electronic products."

"The subsidy cost is paid by our platform, but merchants are required to submit genuine product guarantee information and a certain amount of reserve funds."

“We ensure that all products officially subsidized by our platform are authentic, and at the same time, we ensure that the price of the product on our platform is the lowest on the Internet!”

...

“We expect that these products will improve users’ inherent impression of the platform products and indirectly achieve the purpose of attracting traffic.”

"The company plans to use most of the funds raised from the IPO to promote this project."

“The specific name of the event has not been decided yet…”

...

"10 billion yuan subsidy?"

Listening to Mr. Huang's detailed introduction of the activities his company was planning to launch, Jiang Hao couldn't help but blurt out.

"Ten billion...subsidies...?"

Mr. Huang wanted to continue the introduction, but after hearing Jiang Hao muttering to himself, his eyes suddenly became confused.

But the next moment, he seemed to have thought of something and started pondering the name over and over again.

"10 billion yuan in subsidies... 10 billion yuan in subsidies is good!"

The more he thought about it, the brighter Mr. Huang's eyes became, and he felt that the name sounded nice.

It was cheesy, yet catchy, and a perfect fit for the campaign his company was about to launch.

You can guess what this activity is about just by hearing the name.

"Boss Jiang, can I borrow this name?"

...

"Use it. I just said it casually. You can discuss the name of the event with the company when you return."

"Anyway, I'm not responsible for the results of what I said!"

Just as he expected, the "10 billion subsidy" is finally going to be launched.

Currently, Pinduoduo is not taken seriously by Taobao and JD.com, and is also mocked by all other shopping platforms as a "junk user" with no purchasing power. The time has come for it to make a comeback.

Using money to subsidize products creates artificial classification within the platform.

Subsidies will begin with the most popular electronic products on the Internet.

I have to say that this move by Mr. Huang was truly a stroke of genius.

If it weren't for the 10 billion yuan in subsidies, no one would be optimistic about Pinduoduo's success even if it had already gone public.

I just feel that it is the result of surviving on a number of large platforms such as Taobao and JD.com, and relying on low-end traffic to barely go public.

There is no competitiveness at all in the future. Currently, the high-quality users in the market and the main consumers are all on the two major platforms of Taobao and JD.

"Mr. Jiang, how can I let you be responsible for that?"

"You came up with such a fitting name for our platform event. I can't thank you enough!"

Mr. Huang is still thinking about the name of the event. The more he thinks about it, the more excited he becomes. He is now in high spirits.

He held the cup of tea in his hand, putting it down and picking it up again, but he never drank from it.

“Mr. Huang, this is an activity launched by your company.”

"The specific promotion we are collaborating with Haijing is... the 10 billion subsidy campaign?"

...

"That's right!"

After talking about this matter again, Mr. Huang hurriedly continued to tell Jiang Hao.

"I hope that our Pinduoduo platform can place advertisements on your platform, Mr. Jiang."

"We will only promote the upcoming '10 billion subsidy' campaign, and pay based on clicks or conversion rates, with no upper limit."

...

"Boss Huang, you are really courageous!"

"You have to think carefully. If there is really no upper limit, the advertising cost could burn hundreds of millions in a month!"

Jiang Hao finally understood that Mr. Huang wanted to bombard Haijing with the news of "10 billion subsidies"!

It must be said that Pinduoduo’s 10 billion yuan subsidy campaign will only work if word of mouth can be established in the early stages.

Especially for genuine electronic products that can guarantee low prices, such as Apple mobile phones, Huawei mobile phones, etc., there will be a lot to say about the follow-up.

I vaguely remember that Pinduoduo quickly reversed the overall situation of the platform by relying on the 10 billion yuan subsidy campaign.

And it has truly retained a group of core users who care about cost-effectiveness.

At the same time, users from various platforms are willing to come to Pinduoduo to compare prices, and the traffic is astonishingly large.

More importantly, Taobao and other shopping platforms initially looked down on Pinduoduo's event.

They thought they had too much money to burn, until the data on the Pinduoduo platform continued to rise, and the number of users and sales volume were approaching theirs.

Several major platforms then put aside their arrogance and followed suit by launching billions of subsidies and similar activities.

"Haha! Of course, I also hope that Mr. Jiang can give me a discount on the platform and give me a few points on the fee settlement."

The promotion of Pinduoduo should be a long-term task placed on the chart.

It mainly promotes video bloggers with voice-overs or various types of advertisements.

As for the settlement, the Haijing platform naturally takes the lion’s share of the commission.

What Mr. Huang was talking about was the commission taken by the platform. If the fees on the blogger's end were reduced, there might not be so many people willing to promote it.

Considering that Haijing is about to go public, it would be a good thing to have a big business that is more stable in the long term.

Jiang Hao finally nodded and agreed.

"Row!"

"I still need to confirm the exact cost with the internal team. I'll have Manager Zhuo contact your company for details."