I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

In the Fortune Center Building, Lin Lili's office.

Jiang Hao was sitting opposite her at this moment, holding a cup of freshly made coffee in his hand.

“Butter Latte” is the latest coffee developed by Jiangyu Coffee.

I just talked with my senior sister about Jiangyu Coffee’s stocks last night, and today I didn’t expect that Lin Lili would come to me and say that she wanted to discuss some strategic developments with me.

After all, Jiang Yu Coffee has different meanings to Jiang Hao.

I arrived at Lin Lili's place early this morning, waiting for her to talk about her ideas.

“Gu~lulu~!”

It must be said that this butter latte tastes really good, and he became addicted to it one sip after another.

Especially compared to the fruit tea last night, the cup of coffee in front of me is simply delicious.

"Mr. Jiang! Do you still want it?"

"Or maybe try our other new creations? Sea salt cheese latte?"

Lin Lili naturally noticed how Jiang Hao took a few sips of coffee, and she looked very happy to get Jiang Hao's recognition.

At the moment, I continue to recommend other coffees. It’s not a big deal to have another cup early in the morning.

"Our sea salt cheese latte won the gold medal at the International Coffee Festival recently. Please wait a moment."

...

"No, I've had enough. I can't drink any more."

Jiang Hao politely declined, but when the coffee was in his hands, he couldn't help but continue drinking it.

It is an award-winning coffee, the taste is really good.

Jiang Hao drank half the cup in one breath. Seeing that Lin Lili was about to continue recommending, Jiang Hao quickly interrupted her.

"Don't recommend new products to me yet. Didn't you say you wanted to discuss some strategic work with me? Let's talk business first."

...

"Mr. Jiang, please take a look at this report first."

Lin Lili handed over a document that had been prepared long ago.

Jiang Hao quickly took it and read the contents of the document carefully.

It is mainly about the recent development of Jiangyu Coffee since it raised a large amount of funds after its listing.

Coffee is evolving more radically than ever before.

As of now, there are 4800 stores in total, which truly exceeds the number of Starbucks stores in China.

"Jiangyu Coffee" covers all provinces and prefecture-level cities across the country.

So far, a total of 41 new coffee flavors have been launched throughout the year, more than 3000 million cups of beverages have been prepared on site, and the cumulative number of consumers has exceeded million.

Especially the earliest hit product - "Raw Coconut Latte", with sales of over 10 million per cup, it was also the first coffee that attracted the majority of consumers.

In general, the development of Jiangyu Coffee after its IPO did not stagnate, and it was not the so-called listing to raise money and then call it a day.

On the contrary, after raising hundreds of millions of funds through listing, the development of Yu Coffee will continue to move to a higher level.

The number of stores has almost doubled, and now Starbucks can no longer be compared with Jiangyu Coffee.

This is also the fundamental reason why the stock price of Jiangyu Coffee has been rising recently.

On the one hand, it is the influence of the overall environment, and on the other hand, it is also the reason why Jiangyu Coffee has indeed developed well.

Three consecutive daily limit increases last week are enough to show that the market is optimistic about Jiangyu Coffee, a new domestic coffee brand.

After carefully reading the report in his hand, Jiang Hao put it down and looked at Lin Lili in front of him.

"I've read the report, and it's going very well, far beyond my expectations! This is all thanks to you!"

To be honest, Jiang Hao was really satisfied with Lin Lili's performance, which far exceeded his expectations.

For general companies, the moment before they go public is when they reach their peak, but Jiangyu Coffee is completely different in Lin Lili's hands.

After the IPO, Lin Lili not only did not resign for another job, but instead devoted herself even more to her work, developing Jiangyu Coffee to the point where it is now almost the number one in the country in this coffee category.

"The specific development is up to you."

"Since you have been able to develop Jiangyu Coffee to its current level, I believe you can develop it even better in the future."

Jiang Hao never hesitates to give due encouragement.

Compared to others, Lin Lili does have a sense of conviction and is more focused.

This is also something Jiang Hao himself should learn. He also feels inferior to Lin Lili in this regard.

"Boss Jiang, this new job I'm preparing might be quite bold, so I still need to talk to you about it."

...

"You tell me, I'll listen."

Jiang Hao listened attentively and took Lin Lili's seriousness seriously.

"At present, the domestic market is almost saturated except for third- and fourth-tier cities."

"After discussing with the company's senior management team, I plan to enter the international market."

...

“International market?”

Jiang Hao didn't expect Lin Lili to have this idea, and at this moment he couldn't help but weigh it in his mind.

To be honest, the current domestic consumption level is not low, and Jiangyu Coffee has almost covered the potential consumer market.

Although we will open more new stores in the future, under the current economic conditions, the store network is indeed almost saturated.

It is not a bad thing to enter the international market at this moment, after all, Hongcheng Jiangyu Coffee has already entered the market.

“Which countries are you going to try first?”

...

"Singapore, Australia and Malaysia."

Lin Lili answered very straightforwardly, and it seemed that she had already planned it out long ago.

"There are many Chinese people and international students in these places, who are fond of domestic coffee brands and are the main consumers."

“It’s also an attempt for the local market.”

It seems that Lin Lili has thought these things through clearly.

There is no rush to enter the international market, or rather, the few places that this coffee has entered currently are mainly targeting international students.

Relatively speaking, it is a safe route forward.

"Sure! It's much safer to start with the international students."

"I think your main focus can be on Southeast Asian countries. The main difficulty in entering the international market is actually price."

"While ensuring the supply chain of raw materials, the price can be highly cost-effective locally. If it is competitive, we can quickly open up the market."

Jiang Hao very much supports Lin Lili's idea!

The domestic market will inevitably need to slow down in the past two years as the number of stores has approached 5000.

The number of stores is expanded every year in line with economic development.

For Jiangyu Coffee, the overseas market is the real blue ocean.

Although this market is not easy to enter, it does have unlimited potential.

Especially in the Southeast Asian market, if one country can really open up a gap and gain a firm foothold, it will be a huge profit point for Jiangyu Coffee.

"Does the company have enough funds on its books for now? If not, tell me."

...

"Boss Jiang, the company has ample funds. The overall loss in the first half of the year was only 60 million. We are not short of money to expand overseas markets."

Jiangyu Coffee has not yet started to make a real profit.

These are all markets that were bought with money, otherwise the expansion speed would not be as fast as it is now.

However, this mere loss of 60 million is nothing compared to the expansion of Haijing.

The best reflection of this is the rise in stock prices.