The scumbag reborn to choose Bai Yueguang: He regretted it

The news that Qiao Zhixia invested 6,000 yuan to build a road in the village alarmed the entire village and soon spread to the township government.

It was also at this time that the township cadres realized that there was a sudden entrepreneur in their village.

They didn't know until they checked. Once they checked, they found that Qiao Zhixia not only had business cooperation with dozens of state-owned enterprises in the city, but also had dozens of its own product sales points. Now he was even preparing to invest in building a factory...

In addition to studying hard, Qiao Zhixia has been focusing on investing in a factory recently.

Coincidentally, the cannery where she had previously rented a store was currently in talks with a foreign company about an acquisition.

These foreign investors are the real capitalists. They use various means of suppression and bank runs to force these old domestic enterprises to fail to survive, and then bring their own asset appraisal teams to acquire them at the lowest purchase price.

Qiao Zhixia had been to this cannery before to promote her Jingyang fruits and vegetables. The factory was not too large, and the factory buildings and equipment were about 80% new, which met her requirements.

She had met the cannery director these days. He was in his forties, but his hair had turned grey due to worry. He was obviously dissatisfied with the purchase price, but he was unable to continue supporting the business.

She decided to talk to the person in charge and see if she could just take down the cannery.

With the introduction of the person in charge, she met Director Wang of the cannery.

When Director Wang learned that she was interested in buying the cannery, he raised his glasses in surprise.

The female comrade in front of me is young, pure and pretty, with a bright smile. She doesn't look like a buyer at all.

It was not until the director who had signed the store lease contract with Qiao Zhixia came forward that it was proved that she was the owner of Jingyang Fruits and Vegetables, which is currently very popular in the market.

"Boss Qiao is really young and promising! I am shortsighted..." Director Wang shook hands with Qiao Zhixia and apologized.

Qiao Zhixia went straight to the point and stated her purpose. If the price was right and there were no other issues, she wanted to take over the cannery.

Director Wang did not give her a direct quote, but instead personally took her on a tour of the factory. Qiao Zhixia was quite satisfied with the hardware conditions in the factory.

But buying a factory is not like buying vegetables. There are many other aspects that need to be carefully considered before making a final decision.

After she returned, she investigated the current operating conditions of the factory and found that it had been making losses for two consecutive years and had even reached the point where it could not afford to pay wages.

Xu Xiaolan looked through the revenue tables of their factory for the past two years that Qiao Zhixia brought back and concluded, "Their factory must have been targeted by foreign capital and then involved in vicious competition. Did they make a quotation?"

"No, but I estimate it should be around 500,000."

"Have you thought it through? Once we take over this cannery, we will be involved in a vicious business war." Xu Xiaolan looked at Qiao Zhixia seriously. She guessed that she had not yet seen the dangers of business war.

Qiao Zhixia smiled calmly: "Of course I know what it means to take over this factory. But you forgot that we have our own raw material base. I can reduce costs infinitely while ensuring quality. So it's hard to say who will be the winner."

Xu Xiaolan hooked her lips charmingly, her blood boiling in her heart, "I just like your confident look. I made the right bet."

"Come with me next time! Let's take over that factory..."

A month later, Qiao Zhixia acquired the cannery for a total price of 560,000 yuan, which was 100,000 yuan higher than the foreign acquirer.

This was the first time that the acquisition group named Huaxi Food Co., Ltd. had its cake and eat it too.

The real market value of this cannery is at least five million, but they lowered the price to four hundred and sixty thousand for various reasons.

Just when we thought the factory couldn't stand the continued losses and was about to surrender, we didn't expect a bargain hunter to show up and buy it away very quickly at a price 100,000 yuan higher.

Huaxi's marketing director was so angry that he gritted his teeth and immediately informed several raw material suppliers to increase the price of raw materials by another 30%.

"If he dares to snatch the cake from us, I will make him lose so much money that he can't even afford to wear pants, and then he will cry and beg me for help..."

After Qiao Zhixia took over the cannery, he decided to continue using the factory's original leadership team and employees.

There will just be a three-month probation period, and anyone who passes the probation will have their original salary doubled.

Three weeks later, the original signboard of the city’s third canned food factory was taken down and replaced with the big words "Jingyang Canned Food Factory".

At the same time, Qiao Zhixia also began to upgrade and reform some of the original products in the factory.

She boldly adopted her mother Li Aizhen's recipe, using Jingyang vegetables and fruits and Lingquan water as raw materials to process and produce new products, and worked overtime overnight to personally design the new product packaging.

Director Wang was originally worried about the price increase of raw materials, but when he saw truckloads of high-quality raw materials that were more than ten times better than before being delivered to the factory, he finally breathed a sigh of relief.

It was at this moment that he understood why Qiao Zhixia had the courage to take over this mess, because those people's blockade of raw materials could not contain her at all.

Director Wang grew up with the factory and witnessed its prosperity and decline. He sincerely hopes that the factory can withstand numerous difficulties and finally stand firm.

When he was suppressed by foreign capital before, he felt that survival was hopeless, but now, he saw hope in Qiao Zhixia.

Although the factory has been making losses in the past two years, the quality has always been guaranteed. In addition, the raw material prices have continued to rise, but they have never raised prices. Therefore, the canned food in the factory has never had trouble selling.

It’s just that the more you sell, the greater the loss.

But after Qiao Zhixia solved the raw material problem, as long as the taste continued to be guaranteed, the cannery’s survival crisis would naturally be resolved.

Soon, the first batch of new products were born on the production line.

Qiao Zhixia asked someone to bring a can of each can to the conference room. She wanted all members of the leadership team to taste her products, and most importantly, to reprice them.

The first thing to be opened was the canned fruit. As the sealed lid was pulled open, the entire conference room was filled with the fresh scent of orange.

The biggest difference between Jingyang canned food and ordinary canned food is that it preserves the original flavor of the fruit very well, does not require any flavors, and does not have the greasy sweet taste of ordinary canned food.

Qiao Zhixia first asked Xu Xiaolan and Director Wang to taste it each, and then the deputy director and the heads and group leaders.

Not surprisingly, everyone was conquered by the taste of this can.

Currently, canned fruit on the market costs about two to three yuan, and Qiao Zhixia’s pricing starts at five yuan.

Given the excellent taste of this can, it will definitely occupy a place in the market, and the price is indeed commensurate with the quality.

"But given the current market situation, if we set this price, will it mean we will lose most of our customers? And what if our competitors start a price war? What should we do?"

Qiao Zhixia looked at Ji Pingan, the head of the marketing department who asked the question.

Ji Ping'an is a 25-year-old senior intellectual who is clean, handsome and very pleasing to the eye.

"You are right, so our target market should be overseas, and our business focus is on foreign trade. As for the domestic market, we cannot give up. This pricing may lose some customers at the beginning, but at the same time, we will also gain customers with strong spending power. We at Jingyang only make high-end food."

After Qiao Zhixia finished speaking, he stood up from his chair, glanced at everyone at the conference table, and said solemnly:

"If any competitor wants to use price war to maliciously compete, I will also be ready to join in. As long as everyone can fulfill their obligations, they will definitely support Suntech to go further. Our goal is to become the number one high-end food leader in China."

Qiao Zhixia's domineering speech silenced everyone in the conference room. Is this mysterious female boss just a young and inexperienced person, or is she really powerful?

"But will the price also be raised for customers that the factory has previously signed contracts with but has not yet delivered goods? Wouldn't that be a breach of contract?"

"For old customers who have signed contracts before, we will supply goods according to the original contract price."

Xu Xiaolan stood up and said seriously, "Even good wine needs to be hidden in a remote alley. We can consider placing advertisements on TV to promote our brand."

Qiao Zhixia thought for a moment and felt that this suggestion was feasible, because her Jingyang brand was originally a high-end brand. Advertising could not only increase its popularity, but also screen out many high-quality customers.

After some discussion, Qiao Zhixia decided to place advertisements on the provincial TV station first.

In order to open up overseas markets as soon as possible, she decided to prepare and participate in the Canton Fair this autumn.