After the substitution marriage, I became the CEO's white moonlight

Chapter 175: Showing you a groundbreaking product

The secretary's voice suddenly stopped, but her panicked expression said it all. Gu Jinyan stood up suddenly and walked quickly to the computer. The shocking numbers on the screen were like a bucket of cold water, extinguishing the last bit of luck in his eyes. Howard Group came with great momentum. In just a few days, it seized part of the market share with overwhelming force, and the stock price of Gu Group fell.

"Damn it!" Gu Jinyan slammed his fist on the table, making a dull sound.

Su Li gently held his hand, handed him a glass of warm water, and comforted him softly: "Don't worry, we still have a chance."

Gu Jinyan took a deep breath and tried to calm himself down. He knew that now was not the time to panic. The more he was in this situation, the more he had to stay calm in order to find a breakthrough. He called the company's top management to hold an emergency meeting to discuss response strategies.

The atmosphere in the conference room was heavy, and everyone's face was filled with anxiety. The strength of the Howard Group was obvious to all, and it was not easy to reverse the situation in a short period of time.

"We have to admit that Howard Group has advantages over us in terms of technology and capital," an executive said solemnly. "We have no chance of winning in a head-on confrontation."

"Are we just going to sit there and wait for death?" another executive said with a hint of resignation in his tone. "We have worked hard for so many years, are we just going to watch the company being destroyed by them?"

"Of course not!" Gu Jinyan stood up suddenly, his eyes burning, "We still have a chance. As long as we concentrate our resources and develop a core product with independent intellectual property rights, we can break their technology monopoly and win back the market!"

His words were sonorous and powerful, like a shot of adrenaline, injected into everyone's heart. Yes, they still have a chance, as long as they don't give up, they will definitely find a way out.

After a heated discussion, the company's top management finally reached a consensus: concentrate all resources on developing new products. This is a gamble, the company's future is at stake, but they have no way out, so they can only fight to the death.

Gu Jinyan and Su Li walked out of the conference room. Neither of them spoke, but each other's eyes were full of determination. They knew that the road ahead would be more difficult, but they were ready to meet the challenge.

"Boom boom boom——"

There was a knock on the office door and the secretary walked in: "Mr. Gu, Analyst Wang is here."

Gu Jinyan nodded and motioned him to come in. Analyst Wang is an experienced securities analyst with a keen insight into market trends.

"Analyst Wang, what do you think of the current situation?" Gu Jinyan asked straight to the point.

Analyst Wang pushed his glasses, pondered for a moment, and said, "The Howard Group is coming on strong. Our top priority now is not only to develop new products, but also to increase investment in market promotion." He paused and observed Gu Jinyan's expression. "The market recognition of our products is still very high, but the Howard Group's publicity offensive is too fierce. We need a more effective publicity strategy to fight back."

Gu Jinyan nodded slightly, signaling him to continue. "My suggestion is to take a two-pronged approach." Analyst Wang pulled up a few charts. "On the one hand, we need to quickly increase the popularity of new products through advertising, especially targeted advertising on online platforms. On the other hand, we can plan some promotional activities, such as offline experiences, discounts, etc., to attract consumers and increase the market share of products."

"Well, these are all feasible plans." Su Li, who had been silent, spoke up, "Analyst Wang's suggestions are very targeted. We can formulate detailed plans based on the actual situation."

Gu Jinyan looked at Su Li with appreciation. He knew that Su Li could always grasp the key to the problem and give practical suggestions.

At this moment, the office door was knocked again, and a major shareholder of Gu Group walked in. He looked solemn, but with a bit of determination: "Jin Yan, I just came back from the supplier and have already negotiated with them. There will be no problem with the supply of raw materials."

Gu Jinyan felt warm in his heart. This old shareholder had always been loyal to him. Even when the company was in trouble, he still chose to believe in him and support him. "Thank you, Uncle Zhang."

"Why bother to thank me? We are all doing this for the good of the company." The old shareholder waved his hand. "I have already contacted several media outlets, and they are willing to provide advertising space for our new products. In addition, I will also try my best to coordinate other resources to provide support for the company's R&D and marketing."

Gu Jinyan and Su Li looked at each other, and they could see the fire of hope burning in each other's eyes. They knew that they were not fighting alone in this battle.

"By the way, there is one more thing..." The old shareholder paused and said in a low voice, "I heard..."

The old shareholder lowered his voice and said, "I heard that Director Zhao is interested in injecting capital into us."

Director Zhao is a giant in the financial circle. He is low-key but powerful. If they can get his support, it will undoubtedly be a timely help for Gu's. Gu Jinyan and Su Li were stunned. They didn't expect that at this critical juncture, Director Zhao would choose to support them.

"Is the news reliable?" Gu Jinyan's voice was filled with a hint of uncontrollable excitement.

"Almost exactly." The old shareholder nodded. "I heard that Director Zhao is very optimistic about our new product and believes that we have the ability to defeat the Howard Group."

"Great!" Su Li couldn't help but clench his fists excitedly. With the financial support from Director Zhao, they could let go and devote themselves to this competition with all their strength.

Soon, the news of Mr. Zhao's capital injection was confirmed. He not only provided huge funds, but also introduced many partners to Gu's company, helping Gu's company to further expand its market share.

The problem of funds and resources was solved, and the next step was to go all out to develop new products. Su Li and Gu Jinyan personally led the R&D team, working day and night, and the lights in the laboratory were often on all night. They constantly conducted experiments, improved plans, and strived for perfection, striving to make the product the best it could be.

"No, this solution is not stable enough." Su Li pointed at the data on the screen, frowning.

"I understand what you mean. We need to find a more stable material." Gu Jinyan pondered for a moment, "I have contacted a foreign supplier. They have a new type of material that may meet our needs."

After several months of hard work, Gu's new product was finally developed successfully. This product not only achieved a breakthrough in technology, but also was meticulously crafted in appearance design and user experience, perfectly interpreting the combination of technology and aesthetics.

The new product launch is scheduled to be held in a month. In order to ensure that everything goes well, Su Li and Gu Jinyan began to prepare for the launch without stopping.

"The venue, lighting, and sound systems all need to be confirmed repeatedly. There cannot be any mistakes." Su Li said to the assistant as he flipped through the documents in his hand.

"Don't worry, Mr. Su, everything has been arranged." The assistant replied seriously.

"Okay." Su Li nodded and glanced at the time. "I'll go to the R&D department to follow up on the final debugging of the product."

Su Li came to the R&D department and saw Gu Jinyan and the technicians doing the final debugging of the product. She walked over and asked softly, "How is it? Is everything going well?"

Gu Jinyan raised his head and looked at Su Li, his eyes full of confidence: "Everything is under control." He paused, held Su Li's hand, and said firmly, "This time, we will let the whole world see the strength of Gu's!"

On the day of the press conference, the entire venue was packed, and the atmosphere was warm and full of expectations. Under the spotlight, Gu Jinyan, dressed in a straight suit, walked onto the stage calmly and confidently. His deep eyes swept across the audience, and every look was full of power.

"Dear guests, ladies and gentlemen, welcome to the new product launch of Gu Group." Gu Jinyan's deep and magnetic voice sounded, instantly attracting everyone's attention. "I believe everyone knows that Gu Group has experienced some ups and downs in recent times, but we have never given up, because we always believe that innovation and quality are the foundation of corporate development."

There was warm applause from the audience, and many people expressed their appreciation for Gu's courage and persistence.

"Today, we will show you a groundbreaking product," Gu Jinyan said excitedly, "It embodies the hard work of all Gu's R&D personnel, and it also carries our expectations for the future!"

A carefully produced product promotional video began to play on the big screen, with exquisite pictures and shocking sound effects, which fully demonstrated the technological and futuristic sense of the new product.

After the promotional video, Gu Jinyan introduced the performance and advantages of the new product in detail. His professional explanation and highly infectious speech made everyone present feel the huge potential of this product.

After the press conference, major media outlets reported on the new product, calling it an "industry benchmark" and a "disruptive product." Consumers also showed great interest in the new product and flocked to Gu's offline experience stores to experience the charm of this product in person.

Market analysts also spoke highly of Gu's new products: "Gu's new products are very accurate in terms of both technological innovation and market positioning. They not only meet consumers' demand for high-tech products, but also point out the direction for the development of the entire industry."

With the launch of new products, Gu's market share began to gradually recover and its stock price began to rise steadily.

"It seems that we made the right bet." Director Zhao sat in his office, looking at the latest stock market trends, a satisfied smile on his lips.

"All of this is inseparable from your support." Gu Jinyan said sincerely, "Without you, we would not have been able to overcome the difficulties so quickly."

"I believe in Gu's strength," Mr. Zhao waved his hand, "I am just the icing on the cake."

Gu Jinyan smiled. He knew that Mr. Zhao’s support was not only financial help, but also trust and encouragement, which made him more determined to lead Gu’s company to glory.

"Next, we have another tough battle to fight..." Gu Jinyan looked out the window with a sharp gaze and a firm tone.

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