After the substitution marriage, I became the CEO's white moonlight

Under the dim light, the beam of the projector hit the screen, clearly displaying a series of shocking data in front of Su Li and Gu Jinyan. Professor Lin pushed his glasses and pointed at one of the columns of numbers with the tip of his pen, saying in a heavy tone: "According to online public opinion monitoring and market research analysis, after this incident, the brand favorability of Gu Group has dropped by 15%, and consumer trust has dropped by 20%..."

Su Li's heart sank suddenly. Behind these figures, countless consumers had lost confidence in the Gu Group, and the brand image that had been painstakingly cultivated for many years had suffered a heavy blow. She took a deep breath, tried to stay calm, and asked, "Then Professor Lin, what do you think we should do now to recover the losses?"

"It's never too late to mend the situation." Professor Lin said firmly, "First of all, we need to sincerely apologize to the public, admit our mistakes, and promise to make corrections. I suggest that Mr. Gu publish an open letter to express your reflection on the incident and your commitment to the future."

Gu Jinyan nodded slightly to show his agreement. He knew very well that if he wanted to reshape the corporate image, the first thing he had to do was to face the problems and honestly face the public's doubts.

"Secondly," Professor Lin continued, "we must take the initiative to guide public opinion and minimize the negative impact of the incident. We can consider inviting some authoritative media to interview us and publicly and transparently present the company's rectification measures and future development plans."

"In addition, we can also..." Professor Lin was interrupted by Su Li before he could finish his words.

"Professor Lin, your suggestions are all good, but I think that relying solely on these external measures is not enough." Su Li's tone was firm, "More importantly, we need to rectify from within and improve the company's own management level and ethical standards. Only in this way can we fundamentally prevent such incidents from happening again."

Gu Jinyan looked at Su Li with appreciation. Her words touched his heart. He nodded solemnly and said to Professor Lin, "Professor Lin, Su Li is right. We can't just focus on the external image, but also pay attention to the internal construction. Where do you think we should start?"

Professor Lin hesitated for a moment and said slowly: "I think..."

"I think it is imperative to establish and improve the internal supervision mechanism." Professor Lin pushed up his glasses and swept his wise eyes over the crowd. "Establish a reporting channel, encourage employees to supervise the company's operations, and strengthen the ethics training of the management to prevent such incidents from happening again at the root."

Gu Jinyan nodded in agreement and looked at Su Li. There was a firm light in her eyes, which made him feel at ease.

The next day, Gu's Group held a general staff meeting. The atmosphere in the meeting room was solemn, and the employees looked at each other and whispered.

"Dear colleagues, please be quiet!" Su Li's voice rang out in the microphone, clear and powerful. She stood on the stage, her posture upright, her eyes firmly sweeping across the audience, "I know that what happened in the company recently has made everyone very worried and disappointed. However, I want to tell everyone that Gu's Group will not fall, we will definitely overcome the difficulties in front of us and regain our glory!"

As soon as Su Li finished speaking, a young female employee stood up. She was a key member of the company's sales department and a loyal supporter of Gu's Group. With tears in her eyes, she said excitedly, "Boss Su, Boss Gu, we believe in you! We believe in Gu's Group! We will overcome the difficulties together with you!"

Her speech was like a shot in the arm, instantly igniting the enthusiasm of all employees. Thunderous applause echoed in the conference room for a long time.

In the next few days, Su Li and Gu Jinyan visited some important customers of the company non-stop, explained the company's rectification measures to them in person, and promised to strengthen management to prevent such incidents from happening again.

"Ms. Su, Mr. Gu, I believe in the strength of the Gu Group, and I also believe in your character." An old customer who has cooperated with him for many years shook Gu Jinyan's hand and said sincerely, "I believe you can handle this crisis well. The Gu Group will definitely overcome the difficulties and create greater glory."

Su Li and Gu Jinyan were greatly encouraged by the trust and support of their customers. They were more confident in overcoming difficulties and had a clearer vision for the future.

Everything was moving in a good direction, and news came from Professor Lin...

The dawn light shines through the French windows, gilding the spacious and bright office with a layer of warm gold, and the air is filled with a faint aroma of coffee. Su Li put down the documents in her hand and gently rubbed her brows. She looked a little tired from the days of running around, but her eyes still shone with a determined light.

"Is there any news from Professor Lin?" Gu Jinyan asked with concern, placing a cup of steaming milk next to her.

Su Li nodded, a gratified smile on her lips: "Well, the experts he found have already developed a preliminary public relations plan, advocating to reshape the company's image through a series of public welfare activities."

Gu Jinyan flipped through the plan in his hand and nodded in appreciation: "This is a good direction. It can not only show the public our attitude of actively taking on social responsibilities, but also enhance the cohesion and pride of our employees."

In the following days, Gu Group put its promise into practice. They donated a large sum of money to charities to support the development of education and medical care; they organized employees to participate in environmental protection public welfare activities and advocated the concept of green living; they also cooperated with some public welfare organizations to carry out a series of poverty alleviation projects to help disadvantaged groups improve their lives.

The launch of this series of public welfare activities was like a stream of clear water, gradually diluting the haze hanging over the Gu Group, and allowing the public to see their sincere repentance and their active attitude towards shouldering social responsibilities.

And under the leadership of Su Li and Gu Jinyan, the company has shown new vitality.

"Dear colleagues, I know that you have been under a lot of pressure during this period of time and are full of worries about the future of the company." At the company meeting, Su Li stood on the stage and looked at the hundreds of employees below the stage sincerely, "But I want to tell you that after the storm, there will be a rainbow! We have gone through the most difficult times. In the future, we will pay more attention to the construction of corporate culture and create a more transparent, fair and open corporate environment, so that every employee can find a sense of belonging and accomplishment in Gu Group!"

Her voice was sonorous and powerful, and her tone was full of confidence and determination. There was thunderous applause from the audience, and everyone's face was filled with hope and expectation.

Gu Jinyan followed up Su Li's words and elaborated in detail on the company's future development plan to all employees. The blueprint he described was grand and magnificent, with clear goals, which excited all employees and strengthened their determination to develop together with the company.

As night fell and the lights came on, Su Li and Gu Jinyan stood side by side in front of the French window in the office, looking at the bustling city night view outside the window. In their hands, they held a newly designed company image promotion poster.

"Look," Su Li pointed at the concise and powerful slogan on the poster and said softly, "We will stand together through thick and thin and create a better future together..."

Gu Jinyan's eyes fell on the poster, and a meaningful smile appeared on the corner of his mouth. He held Su Li's hand and said in a low and firm voice: "Li'er, we will succeed..."

Su Li's voice was gentle but firm, as if it had some kind of magic power, dispelling the last trace of haze in Gu Jinyan's heart. He held Su Li's hand tightly with his backhand, interlocking his fingers, and her figure was reflected in his deep eyes, with love and determination intertwined.

"We will, and..." Gu Jinyan paused, gently embraced Su Li in his arms, and whispered in her ear, "We will be stronger than before."

Outside the window, the lights of the city are bright, like stars scattered on the earth. In the office on the top floor of Gu's Building, the warm lights surround the two people hugging each other, and the slogans on the posters shine brightly under the lights, indicating that Gu's Group is about to usher in a new chapter.

Everything seemed to be going in the right direction. Gu Group's stock price was steadily rising, employee morale was high, and the public's impression of them was gradually changing. Su Li and Gu Jinyan's efforts seemed to have finally paid off, and they also had a more relaxed smile on their faces.

Undercurrents often surge beneath a calm lake. Just before Gu's Group was about to sign an important cooperation agreement, a piece of news spread quickly throughout the industry, casting a shadow over this seemingly clear situation...

Gu Jinyan's cell phone rang urgently in the middle of the night, breaking the silence of the office. He picked up the phone and his face instantly became solemn.

"What did you say? Is the news accurate?" Gu Jinyan's voice was low, revealing a hint of uncontrollable anger.

The person on the other end of the phone said anxiously, "Boss Gu, the news has spread now. They say..."

Gu Jinyan hung up the phone, and a cold light flashed in his deep eyes. He looked at Su Li beside him, wanting to say something but stopping himself. Su Li noticed his strangeness, frowned slightly, and asked, "What's wrong? What happened?"

Gu Jinyan took a deep breath, handed her the phone, and said in a deep voice: "Look for yourself."

Su Li took the phone and saw a post on an industry forum on the screen. The title was shocking: "Gu Group is making a comeback? Don't be fooled by their hypocritical mask!" The content of the post was maliciously fabricated, exaggerating the previous crisis of Gu Group and claiming that the new image of Gu Group was just a hypocritical performance to cover up its true purpose.

Su Li's expression gradually became solemn. She realized that this was a premeditated and malicious attack, targeting the heart of Gu Group.

"Who is behind this?" Su Li put down his phone, with a hint of coldness in his tone.

Gu Jinyan's eyes flashed with a gleam of light. He had already guessed the identity of the mastermind, but he did not say it directly. Instead, he said meaningfully: "Li'er, it seems that we still underestimated the opponent's determination. This battle has just begun..."