Siheyuan: The beauty Xueru Huizhen, the birds are jealous
Chapter 316 Instant Noodle Companion
"Ham sausage? How is the market?" Yang Ming asked curiously.
"The ham sausage market has huge potential, and the current domestic ham sausage production technology is relatively backward," replied the expert from Ridong.
After hearing this, Yang Ming's heart moved. He realized that this was a rare opportunity.
After market research and analysis, Yang Ming discovered that there was a meat processing factory on the verge of bankruptcy in Sijiu City. The meat processing factory was well-equipped, but due to poor management, it had been in a loss-making state. Yang Ming decided to contract the meat processing factory and transform it into a ham sausage production plant.
"Director Yang, do you really want to contract this meat processing plant? This is a hot potato." Friends around him advised him.
"I know the risks are great, but I also see opportunities," Yang Ming said firmly. "As long as we can successfully transform, the prospects for the ham sausage market will be very broad."
With Yang Ming's persistence, he successfully contracted the meat processing plant and formulated a detailed transformation plan. He personally came forward to communicate with the original leadership team, gave them confidence, and launched the transformation plan.
After several months of intensive preparation and debugging, the ham sausage production line was finally successfully put into production. As soon as the new product was launched, it was warmly welcomed by the market.
"Director Yang, you are amazing! You even make such great ham sausages!" The employees in the sales department praised Yang Ming highly.
"This is all thanks to everyone," Yang Ming said modestly. "In the future, we will continue to work hard to make ham sausage another of our flagship products."
As the machines roared, the sausages began to slowly slide down the production line. They were covered with red plastic.
The skin is tightly wrapped and the shape is round. At first glance, it looks like a bunch of red candles. The workers gathered around, some looked at it curiously, while others looked puzzled.
"This...is this sausage?" a worker picked up a sausage and asked puzzledly.
"Yes, this is our new product - ham sausage." Yang Ming smiled and nodded, with anticipation gleaming in his eyes.
However, the workers were not convinced. They looked at the little red guys and shook their heads in concern: "How can anyone buy this? I think it's safer to sell pork."
Yang Ming did not refute, he knew that it would take time to change people's ideas. So he decided to take a clever way to promote ham sausage. He found a manufacturer of Lucky instant noodles and proposed a bold cooperation plan - to sell ham sausage and instant noodles together and named it "Instant Noodle Companion".
"Instant noodle companion? What kind of weird name is that?" The leaders of the meat processing plant expressed confusion after hearing the proposal.
"You guys try it first." Yang Ming said, handing over a bowl of steaming instant noodles and a sausage.
The leaders took the bowls and sausages with some doubt and began to taste them. After a while, they showed satisfied smiles on their faces.
"This sausage tastes great. It's a perfect match with instant noodles!" a leader exclaimed.
"Yes, I think the name 'Instant Noodle Companion' is quite appropriate." Another leader agreed.
Seeing the leaders' attitudes change 180 degrees, Yang Ming was secretly delighted. He knew that his plan was already half successful.
Soon, the "Instant Noodle Companion" ham sausage was officially launched. Since it was sold in a bundle with Lucky Instant Noodles, this ham sausage quickly attracted people's attention. Many people bought this new product with a try-it-out mentality, and were conquered by its delicious taste.
"This sausage is really good. It tastes so good when eaten with instant noodles!" a consumer said excitedly at the checkout counter of the supermarket.
"Yes, I also bought a few packs to try, and my family members said they were delicious." Another consumer echoed.
Hearing these feedbacks, Yang Ming felt full of a sense of accomplishment.
He knew that his marketing strategy had been successful. He used his wisdom and keen market insight to successfully launch a new product into the market and won the favor of consumers.
At first, Yang Ming's ham sausage factory was not very impressive, and the sales of its products were mediocre. However, he did not give up, but began to think about how to open up the market. By chance, he noticed the prosperity of the instant noodle market, so he came up with a plan - bundled sales.
"We have to find a way to let more people know about our ham sausage." Yang Ming said at a factory meeting, "I have an idea. We can cooperate with instant noodle manufacturers and give away a box of instant noodles for every box of instant noodles you buy."
The employees looked at each other in bewilderment. But Yang Ming was convinced that his plan would succeed. He personally negotiated with the instant noodle manufacturer and finally reached a cooperation agreement.
Soon, a promotional activity appeared in the market: buy a box of Lucky Noodles and get a box of Instant Noodles Companion for free. Consumers were attracted by this novel combination, and Instant Noodles Companion quickly opened up the market.
"This instant noodle companion is really good. It tastes even better when eaten with instant noodles." said a consumer in front of the supermarket shelf.
With the popularity of instant noodle companion, the ham sausage factory also ushered in a turnaround. Yang Ming began to vigorously promote ham sausage products, using the relationship with partners such as supply and marketing cooperatives, department stores, and railway stations to quickly distribute ham sausage to major sales channels.
"Our ham sausage is delicious and nutritious, making it a good companion for business trips and travel," Yang Ming promoted in the advertisement.
Consumers began to try to buy ham sausages, and they found that this food can not only be eaten directly, but also sliced and stewed in soup, fried, etc. The diverse ways of eating ham sausages have made more people fall in love with it.
"This sausage is really good. It tastes delicious and is easy to carry." A business person who travels frequently said in a store at the train station.
The sales of ham sausages grew rapidly, and Yang Ming's ham sausage factory gradually became a well-known local enterprise. Ham sausages even became a popular food on the Internet, and many people shared their photos and experiences of eating ham sausages on social media.
“Look, this is the treasure food I recently discovered – sausage!” - A young man posted a photo of himself cooking sausage on his circle of friends.
The Internet celebrity effect has led to a rapid increase in the sales of ham sausages, and the popularity and brand influence of Ham Sausage Factory 583 have also been improved. Yang Ming knows that all this is inseparable from the hard work of employees, so he decided to implement a system of piece-rate payment and bonus incentives to stimulate employees' work enthusiasm and creativity.
"As long as everyone works hard, our sausages can be sold to further places." Yang Ming said at the staff meeting, "I will give corresponding rewards based on everyone's performance."
The employees were encouraged to work harder and continuously improve product quality and production efficiency. The sales volume of ham sausage also continued to maintain a rapid growth momentum.
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