Rebirth 1990: The beginning is sweet and cool Bai Yueguang

The Spring Festival Gala is a grand event that attracts attention from audiences across the country.

To perform on the stage of the Spring Festival Gala is not only a symbol of honor, but also a huge leap in popularity.

For the Scarecrow Band and Bai Wanting, this means promotion from local stars to nationally renowned artists, and will also greatly enhance the brand influence of Reno Entertainment.

Not long after Shi Feijie joined Reno, he encountered this once-in-a-lifetime opportunity and he was extremely excited.

After Zhou Qi asked about the specific repertoire, he learned that they were "Love Is Not a Choice" and "Crossing the Ocean to See You." He then asked about the appearance fee.

Shi Feijie said that CCTV offered 500 yuan to the Scarecrow Band and 600 yuan to Bai Wanting. But he believed that even if there was no payment, they should accept the invitation, after all, this is the Spring Festival Gala!

Although the fee is not high, for newcomers, being on the Spring Festival Gala is a rare opportunity for exposure. CCTV is willing to pay a certain fee, which also shows its recognition of them.

"Who contacted you?" Zhou Qi asked.

"It was Shi Yifei, the music director of CCTV and also the deputy director of this year's Spring Festival Gala." Shi Feijie replied: "She called me personally and was very sincere. She hoped that the Scarecrow Band and Bai Wanting could send New Year's greetings to the people of the country on the Spring Festival Gala."

Shi Feijie was very anxious and wanted Zhou Qi to agree immediately. This opportunity was fleeting.

Zhou Qi sensed his urgency and said, "Give me her phone number, I'll talk to her. Put aside what you are doing now and come over."

Shi Feijie was a little puzzled, thinking that Zhou Qi was too slow. Others would beg for such a good thing, so why was he still hesitating? But he had to obey his boss's orders.

Zhou Qi wrote down Shi Yifei's phone number and thought about it. Being on the Spring Festival Gala was certainly a good opportunity, but he was looking for more than that.

Originally he also wanted to cooperate with CCTV, but CCTV’s status was too high and it was not easy to cooperate with it.

Usually, if you want to place an advertisement, money alone is not enough.

However, being on CCTV is like getting a golden business card. The rapid expansion of the national market like Xiaobawang is largely due to the advertising effect of CCTV.

Now that the opportunity has come, we must make the best use of it. Thinking of this, Zhou Qi dialed the phone.

The call was quickly connected, and an intelligent voice came: "Hello, who is this?"

"Hello, Director Shi, I'm from Pinliang." Zhou Qi said.

"Pinliang?" Shi Yifei was stunned for a moment, then she understood, "Are you the Pinliang from Reno Entertainment?"

"Yes, I didn't expect you to know me." Zhou Qi responded modestly.

With the popularity of several songs, the name of the creator "Pinliang" quickly spread in the music circle and became almost a household name.

However, the true identity of "Pinliang" remains a mystery, and Reno has remained tight-lipped about it.

Therefore, when Zhou Qi revealed his identity, Shi Yifei was very surprised, and she did not expect that he would call her on his own initiative.

Shi Yifei adjusted her mood and said, "I really like the songs you wrote and I admire your talent. I think you received an invitation from our CCTV Spring Festival Gala, so you came to discuss cooperation, right?"

She did not put on a high profile, because Pinliang's talent was truly admirable; but she was not too humble either. After all, as the music director of CCTV, her status should not be underestimated.

Regarding this phone call, she believed that the copyright of the two songs she was invited to perform should be in the hands of "Pinliang", so she was not surprised by this phone call.

"Yes, I did call to discuss cooperation." Zhou Qi chuckled, "However, I want to talk about more than just these two songs. I am the head of Reno Company."

Oh?

This surprised Shi Yifei. She originally thought that "Pinliang" was just a creator signed by Reno, but she didn't expect that he was the boss behind the scenes.

This identity is not simple. Although Reno is a newly established company, it has developed rapidly, held many concerts and released hot-selling albums, and even established an in-depth cooperative relationship with Chunshi TV Station. These are facts she knows.

To be able to achieve such achievements in such a short period of time, the boss behind the scenes is obviously not an ordinary person.

Zhou Qi's proposal for cooperation aroused Shi Yifei's curiosity. She asked, "How do you want to cooperate specifically?"

"CCTV's invitation is a recognition of our company and artists." Zhou Qi said with a smile, "We feel very honored to be able to send New Year's greetings in front of the people of the whole country, and of course we have no choice but to do it."

"But the reward seems a bit low!"

what?

Shi Yifei was stunned, and it took her three full seconds to come back to her senses.

Low pay? This is the Spring Festival Gala, the biggest stage in the country, an opportunity many people dream of.

If it weren't for the high quality of those two songs, she wouldn't have even considered it.

“You know what you’re saying?” She couldn’t help laughing. “If these two songs weren’t really good, I wouldn’t even answer your call right now.”

Zhou Qi nodded to show his understanding: "Yes, as the music director of CCTV, you naturally have such confidence. I know that you will think that what I said is a bit ignorant, right?"

Shi Yifei smiled and said, "We still have a lot of work to do and we won't stop just because of one or two programs. If you are unwilling to cooperate, we can find other programs as a substitute."

This statement sounds like a warning.

Tell her the conditions?

This is no joke.

It's just two songs, it would be fine if they didn't perform on the Spring Festival Gala, but she came to ask for it?

Zhou Qi understood what she meant and said directly: "Director Shi, I can create two new songs for the Spring Festival Gala. Make sure they are in line with the festive atmosphere and more suitable for the Spring Festival than "Love Is Not a Choice" and "Crossing the Ocean to See You."

"My request is very simple. I hope to be able to broadcast the ad twice on CCTV. As for the price, I hope Director Shi can give me some discount based on the quality of the song."

It is not easy to advertise on CCTV.

Even if the price could be a little cheaper, it would still be pretty good.

I remember the previous Subor advertisement, although it was not broadcast during prime time, it still cost 800,000 yuan, and Duan Mingye almost couldn't raise enough money at that time.

Not a penny can be less, this is CCTV’s principle.

Duan Mingye finally agreed to the cooperation after seeing Zhou Qi take out 300,000 yuan in cash.

As for prime time, the advertising fees are simply sky-high, especially on the eve of the Spring Festival.

Major brands are competing to place advertisements, often spending millions, and you have to use connections to get on CCTV.

This is also why Subor has recently reduced its advertising as the cost is simply too high.

If you miss the golden period of the Spring Festival, it will be much more cost-effective to advertise after the New Year.

When Shi Yifei heard Zhou Qi's proposal, she was stunned. She didn't expect him to propose this way of cooperation.

She recognizes Zhou Qi's creative ability.

Each of his previous works has been widely popular, with a novel style and far exceeding the level of his peers.