Rebirth 1990: The beginning is sweet and cool Bai Yueguang

"Of course it's your treat." Du Qianqian thought for a moment, "Roasted chicken, peanuts, cucumbers, some wine, and the tofu rolls you made on the train are also delicious."

Zhou Qi laughed out loud: "Ms. Du, aren't you going to give me a good meal?"

"Forget it. I'm afraid you'll feel bad. Besides, I've been out for a week and it's time for me to go back." Du Qianqian said.

Zhou Qi was slightly stunned: "Are you in such a hurry? You want to leave right after you got here?"

"Why, you're reluctant?" Du Qianqian joked.

"Who doesn't like to see more beautiful scenery?" Zhou Qi said with a smile.

Du Qianqian smiled: "Then you can have a good look now. I just came to see you on the way. Don't be so self-indulgent."

As the end of the year approaches, Du Qianqian wants to understand the market situation, so she travels around and investigates personally. After all, business cannot be done behind closed doors, and one needs to understand the dynamics of local markets.

And Zhou Qi's place is not only her last stop, but also the most important one.

Jiang Jun wanted to go to do his work and buy food. Zhou Qi stopped him and thought that he should spend more time with Du Qianqian. So he told others to do it.

After chatting for a while, Du Qianqian asked seriously, "Are you serious about opening a national chain of stores?"

Du Qianqian has been thinking about the issue of national chain stores recently. Maya Company is currently mainly engaged in production and wholesale. Although this method is stable, it is difficult to become a well-known brand.

In other words, although Maya's products have a certain degree of popularity in the market, consumers do not really understand the brand itself. The main reason they buy the products is the style of the products rather than the brand value.

Du Qianqian recently visited some other well-known clothing manufacturers and found that these companies are trying to transform and attempt to establish their own brands.

This transformation will not only help increase market share, but also enhance brand image. If Maya does not keep up with the trend, it may lose its competitive advantage in the future.

The benefits of establishing a brand are obvious, and the most direct impact is increased profits. A piece of clothing that originally costs five yuan can be sold at double the price after being endorsed by a brand.

More importantly, after the brand influence is expanded, the sales potential in the national market will be huge.

Every entrepreneur wants his business to grow. An entrepreneur without ambition cannot succeed in the long run.

Therefore, Du Qianqian seriously considered Zhou Qi's suggestion of opening a chain store.

Currently, she owns two factories and one in Zhouqi, so production capacity is not a problem. However, opening a chain store requires a large amount of capital investment, which is not a trivial matter.

Before coming to this town, Du Qianqian was a little hesitant, but when she saw the "Pinliang" clothing store run by Zhou Qi, her idea became more determined.

"Pinliang" is almost a household name in this small town, and customers never bargain when shopping here because "Pinliang" represents quality assurance.

Therefore, she decided to establish her brand by opening chain stores. As the New Year approaches, she begins to plan her business layout for next year.

If they want to open chain stores, they need to improve production efficiency while maintaining the current output, which means that they need to carry out technological transformation of the recently acquired clothing factory, replace old equipment and introduce new machines, which is another considerable expense.

In order to ensure that things can have a clear outcome for Zhou Qi, she must first determine the next plan.

Zhou Qi smiled after hearing this and said to Du Qianqian: "It seems that you finally understand my intention."

Obviously, Du Qianqian has a strong insight.

Next year will be a critical period for the rapid growth of private enterprises. The government has introduced a series of supporting policies, many brands are emerging, and market competition is extremely fierce, just like a pack of hungry wolves fighting for territory.

At the same time, this was also a year when many state-owned enterprises faced challenges or even closed down.

This is an era of change. If you fail to seize this opportunity, you will probably be eliminated and it will be difficult to make a comeback.

Du Qianqian looked at him helplessly and thought, how could this guy get so carried away with just a little bit of success?

"What are your plans? I believe you already have a plan. Can you tell me your specific steps?" Du Qianqian asked.

At this time, the office door rang and the roast chicken had been bought back.

Zhou Qi kept it a secret and said, "We can talk while we eat."

It's impossible to reveal all your cards so quickly when doing business. Otherwise, how can you keep something in reserve? This is not his style.

The table was full of food, and the three of them sat on the sofa. Jiang Jun didn't say anything, and silently handed a chicken leg to Du Qianqian.

Du Qianqian took it without hesitation and started eating, while Zhou Qi opened the bottle and poured half a glass of wine for Du Qianqian.

Then he continued: "You are overthinking things. For me, expanding the national market and opening directly-operated stores is as simple as eating this roasted chicken."

Du Qianqian frowned slightly and said, "We are talking about serious matters now, can you be serious?"

Zhou Qi smiled and raised his glass to clink with Du Qianqian, saying, "I am serious, just like the chicken in your hand."

Du Qianqian was amused and said, "I don't know if this chicken is serious or not, but you don't look serious at all now. Do you know what it means to open a national direct-sale store?

Even if we only open one store in each city, it will still require a lot of investment and effort, and there is no guarantee of success. For such a large project, few people in the country dare to say they can do it.”

"I can, and quickly." Zhou Qi said confidently.

Du Qianqian looked at Zhou Qi in surprise and said, "I don't believe it unless you tell me how to do it. Only then will I know if it is feasible."

"It's a secret." Zhou Qi answered mysteriously.

Zhou Qi smiled and said, "Qianqian, you just need to trust me completely and focus on the production work. Leave the rest to me."

"Complete trust? That's impossible. I can probably trust you 95% of the time." Du Qianqian responded, "The remaining little bit of doubt is because you are too confident. And, from what you said, it seems like you want me to work for you."

Zhou Qi smiled and explained: "This is not a part-time job, this is a reasonable division of labor. I may understand the market better than you do."

"Just keep bragging." Du Qianqian teased.

Zhou Qi went on to say: “You may be able to see changes in the apparel market over the next year, but you may not be able to fully grasp the long-term direction of the entire industry.”

“As part of the national economy, the apparel industry is undergoing profound changes in quality, efficiency and power, which will promote the industry to develop in a way that growth and structural adjustment go hand in hand.”

“With increasing competition in production and costs, and the rapid flow of information, traditional profit margins are shrinking. Consumers have more choices and are more savvy, which has led to a shift in supply chains from producer-led to consumer-driven.”