Rebirth 1990: The beginning is sweet and cool Bai Yueguang

However, Du Yangqiu mercilessly shattered his fantasy: "If you don't even have the courage to admit failure, then you won't achieve much in the future."

His words were stern and firm. "Failure is failure. What we need to do is learn lessons from it and turn it into motivation to move forward, rather than wallowing in endless hatred."

Du Renliang clenched his teeth, and the fire in his heart gradually went out by his father's words.

After a long time, he asked unwillingly, "Dad, do you mean... we should give up the electrical appliance industry?"

Du Yangqiu was silent for a moment, then nodded slowly: "Instead of lingering here, it is better to give it a try and find another way out. If we turn to other industries, perhaps we can find new development opportunities."

His words revealed a kind of determination and freedom. Although he is old, he still has the courage to start over.

After hearing this, Du Renliang slumped down in his chair like a deflated ball. The last bit of hope in his heart was ruthlessly extinguished by his father.

After a long silence, he finally lowered his head unwillingly and said softly, "Dad, I understand."

Du Yangqiu looked at his son, feeling conflicted.

His eyes showed both a father's pity for his child and a hint of anger that was difficult to conceal. But he had to make this decision, and he couldn't just watch his child go to self-destruction.

The world outside the window was still noisy, but Du Yangqiu's eyes had lost their former sharpness. He was determined enough to face it all, but he didn't know whether Xilin had the same courage.

The next morning, major media outlets reported the same name, Hualong Electric, as if a lit fuse.

It seemed as if this brand had become a hot topic across the country overnight, with the popularity reaching an unprecedented level.

Hualong's development speed is astonishing, especially in the competition with its competitor Xilin. Not only has it not shown any signs of fatigue, but it has opened 96 new stores across the country in one go, becoming a national electrical appliance giant in one fell swoop.

At the new store opening ceremony yesterday, CCTV’s on-site interview added a halo of glory to Hualong.

Today, newspaper headlines took it to a new peak.

The six words "national electrical appliance brand" are deeply engraved in the hearts of the public.

As a result, as soon as Hualong stores across the country opened, customers flocked to the store.

In comparison, life in Xilin was not so good.

Although it is not completely deserted, the number of customers has obviously decreased a lot, and this kind of desolation is unprecedented.

The entire company felt a chill, from senior management to grassroots employees, all felt the chill.

The atmosphere in Xilin's office was so depressing that it was almost suffocating. Executives gathered in the conference room, and everyone's face was filled with anxiety.

The latest market data shows that Hualong has significantly reduced prices for promotions.

Although Xilin tried to compete through its existing good reputation and brand image, the final result was cruel: most consumers still chose Hualong's products.

Wang Zhen looked around and said solemnly: "We must admit that we underestimated the strength of our opponents before. According to the latest intelligence, Hualong may have more than 500 million in financial reserves."

As soon as these words were spoken, the conference hall fell silent, and everyone knew what this meant.

Xilin had only 400 million yuan in funds, while Hualong was able to spend 200 million yuan on expansion just to win the title of "national brand".

This made everyone present fall into deep thought.

"If we want, Xilin can also achieve the status of a 'national brand'." Wang Zhen said firmly, but these words sounded more like words of encouragement to himself and everyone present.

In this business war without the smoke of gunpowder, Pang Yulin's words were like a stabilizing force, calming everyone's minds.

"Everyone, please stay calm and don't let anxiety disrupt our pace." He said slowly: "Hualong's move is just to use the market's waves to shake our foundation. If we lose our composure, that will be exactly what they want."

Pang Yulin continued to analyze: "It is true that Hualong has temporarily gained an advantage by virtue of its national market layout, but this does not mean that they have already won.

In terms of financial strength, we still have the upper hand. Although Hualong has set up a big chess game, it is still unknown whether it can be mastered. "

As the words fell, the atmosphere in the conference room gradually changed from the initial tension to calm, as if a flame to fight against unknown challenges was ignited in everyone's heart.

"That's right." Pang Yulin said disdainfully: "In my opinion, Hualong has already shown signs of failure. It has achieved superficial success by building a huge market network, but behind this success lies huge cost pressure.

When consumers realize this, even the most glittering brand name will pale in comparison.”

A colleague nodded in agreement and said, "Mr. Pang is right. It seems that we are all confused by appearances. So next, should we increase promotion efforts to attract customers?"

"That's right." Pang Yulin nodded slightly, "Although the 96 stores that Hualong recently opened are very impressive, they actually set their prices quite conservatively, and they obviously have a backup plan.

We will take the initiative to reduce prices and directly attack the other party's defense. Either they will follow up and consume their limited funds, or they will choose to stand aside and lose market share. In either case, it will be beneficial to us. "

The marketing director immediately agreed: "Mr. Pang's insight is admirable! Not only did he expose the opponent's calculations, but he also dealt a fatal blow to the economic strength.

In addition, Hualong's chain system spreads all over the country, so any adjustment will affect the entire system. In comparison, our flexibility is obviously stronger."

"That's enough, stop the flattery." Pang Yulin interrupted, "From now on, the selling price of all products will be reduced to 65% of the original price. At the same time, closely monitor Hualong's dynamics and report the latest progress to me every half a day.

Although we will win in the end, everyone must give their all before we reach our goal.”

Once the news was announced, Xilin Group quickly adjusted its pricing strategy and significantly reduced the retail price.

Faced with the sudden change, Zhou Qi received an urgent call from Qiao Xueying:

"Boss Zhou, Xilin has already started to act. How should we respond?" Considering that among the 180 sales outlets involved, there are more than 100 that compete directly with Xilin, even a slight increase in the discount rate could result in huge economic losses. Therefore, before making a decision, she needs the support and guidance of the top management.

Zhou Qi's eyes were like torches, and he asked softly, "What do you think about this?"