After Mr. Xiang divorced, the president regretted it

In the tense atmosphere of the investigation, Yan Jin and Xiang Yu did not give up the future development of the company. They knew that a crisis is also an opportunity, and only by actively responding can they turn danger into safety.

"We can't just sit there and wait for death. The listing can be postponed, but the company cannot stand still." Yan Jin put down the documents in his hand and rubbed his tired brows.

"You're right. The market is changing rapidly. We must always be vigilant." Xiang Yu took a deep breath and looked away from the computer screen. "I have arranged a video conference with Jack. He has been paying attention to the overseas market. Maybe he can give us some new ideas."

Jack is an important overseas partner of Xiang Group, with keen market insight and rich international trade experience. During the video conference, he brought the latest market analysis report, some of which attracted the attention of Xiang Yu and Yan Jin.

"According to our research, the demand for environmentally friendly and sustainable products in the Southeast Asian market is growing rapidly, and this is exactly the focus of our company's future development." Jack pointed to the data charts on the screen and talked eloquently, "I think we can develop some new product lines for this market and adjust the corresponding marketing strategies."

As Yan Jin listened, he quickly took notes in his notebook, and had already begun to conceive of a new plan in his mind.

"Jack, the information you provided is very valuable. We will seriously consider it and formulate a corresponding strategy as soon as possible." Xiang Yu pondered for a moment, then turned to look at Yan Jin, "What do you think?"

"I agree with Jack's analysis. The Southeast Asian market has great potential, and our company has accumulated certain technologies in this area. We can consider upgrading our existing products to make them more in line with local market demand." Yan Jin said after a brief thought, "In addition, we can also develop some new products, such as..."

Before Yan Jin could finish her words, she was interrupted by a rapid knock on the door.

"Come in." Xiang Yu frowned slightly, signaling the other party to get straight to the point.

"Mr. Xiang, Mr. Yan, Amy is here. She said she has something important to discuss with you." Lucy stood at the door, her tone carrying a hint of anxiety.

Amy is a local market consultant hired by Xiang Group and has a deep understanding of the Southeast Asian market. What important information will her sudden visit bring?

"Let her in." Xiang Yu and Yan Jin exchanged glances, and a hint of anticipation rose in their hearts... Amy hurried into the conference room, her expression serious but with a hint of excitement. "Mr. Xiang, Mr. Yan, I just got the latest data from the market research company, and there are some interesting findings, which I think are very beneficial to us!" She put a document on the table, pointed to one of the pages and said, "Southeast Asian consumers pay more attention to the personalization and emotional resonance of products. They like products that can tell stories and reflect culture."

Yan Jin picked up the document and read it carefully, frowning slightly, lost in thought. Xiang Yu crossed his hands, leaned forward slightly, and listened attentively to Amy's analysis.

"Based on this feature," Amy paused and looked around at everyone, "I suggest that we can incorporate more Southeast Asian elements into product packaging and promotion, such as local traditional patterns and festival culture. We can even invite local Internet celebrities to endorse our products to narrow the distance with consumers."

She opened the tablet she brought and showed some successful cases. "Look, this coffee brand cleverly incorporated traditional Southeast Asian batik patterns into the design of coffee cups, which was very popular in the local market."

Yan Jin's eyes lit up. Amy's proposal opened a new door for her. "This is a great idea! We can divide the products into different series and conduct precision marketing for different consumer groups." She added, "For example, for the younger generation, we can launch more fashionable and personalized products; and for older consumers, we can emphasize the practicality and cultural connotation of the products."

The meeting lasted until late at night, and Xiang Yu and Yan Jin discussed every detail with Amy and formulated a preliminary action plan.

In order to better cope with market changes, Yan Jin decided to optimize the company's organizational structure. She adjusted the departments that were originally divided by function into product-centered teams. Each team has independent product development, marketing and sales teams. This flat management model improves the team's work efficiency and collaboration capabilities.

Yan Jin stood in front of the French window in her office, looking at the flashing neon lights in the distance, her heart full of hope and challenges. "The market is changing rapidly, and we can only remain invincible if we keep learning and innovating," she said softly.

At this time, there was a gentle knock on the office door, and Lucy walked in. "Boss Yan, this is the translation document I sorted out, and some..." She hesitated, seeming a little hesitant. "What's wrong, Lucy?" Yan Jin turned around and asked gently, motioning her to sit down and talk.

Lucy took a deep breath, organized her words, and said, "Boss Yan, when I was translating the document, I talked to several local colleagues in the marketing department. They mentioned some aspects of our product that are not well matched with the local market in terms of usage habits..."

She described in detail some of the special usage habits of local consumers and their feedback on the products. For example, the climate in Southeast Asia is hot and humid, and consumers prefer light products, while the company's current main product formula is more suitable for regions with heavier tastes.

Yan Jin listened carefully, nodding from time to time and taking notes quickly. These voices from the front line were the valuable information she needed to make decisions.

"Lucy, you did a great job! This information is very important," Yan Jin looked at her with appreciation. "You can take the initiative to collect this information, which shows that you are full of enthusiasm and responsibility for your work. I am very happy to see your growth."

"Thank you, Mr. Yan. I just did what I should do." Lucy smiled shyly. "I believe that under your and Mr. Xiang's leadership, we will be able to overcome all difficulties and achieve greater success!"

At the same time, Xiang Yu was in talks with local government officials. He knew that in order to gain a foothold in overseas markets, in addition to excellent products and services, government support was also crucial.

"Mr. Xiang, we very much welcome excellent companies like yours to invest and develop here," the official said enthusiastically, "Our government has introduced a series of preferential policies to encourage companies to carry out technological innovation and industrial upgrading..."

Xiang Yu listened carefully and exchanged views with officials from time to time. He keenly realized that the local government was vigorously developing the digital economy and green industries, which was highly consistent with the company's future development direction.

After the meeting, Xiang Yu immediately called together the company's senior executives. "I just received some important information from the government," he said in a steady tone. "We need to adjust the company's development plan and focus on..."

As night fell and the lights came on, Yan Jin and Xiang Yu sat side by side in the conference room again, with the latest market data, competitive product analysis, and the company's latest development plan in front of them.

"The market is changing rapidly. The only way we can remain invincible is by constantly adjusting and innovating." Yan Jin said in a firm tone, with a confident gleam in his eyes.

Xiang Yu nodded in agreement, "I believe that as long as we unite as one, we will be able to seize the opportunity and achieve greater breakthroughs."

He paused, "Also, I want to announce a decision..."

"I have decided to fully adopt the employee incentive plan proposed by President Yan." Xiang Yu looked around at everyone and said firmly, "I believe that only by fully mobilizing the enthusiasm of every employee can we form a strong cohesive force and combat effectiveness."

Yan Jin's plan is detailed and comprehensive, including not only bonus incentives linked to performance, but also career development planning, skills training, etc. This reflects her consistent talent concept: respect talents, cultivate talents, and let talents and enterprises grow together.

Once the plan was announced, it triggered a warm response within the company. Employees said they felt the company's attention and care for them, and said they would devote themselves to work with greater enthusiasm.

A few days later, a high-level meeting for all employees was held in the company's conference room.

"Today, we are here to officially announce the company's new strategy: Based in Southeast Asia, radiating globally, and creating a world-class..." Xiang Yu's voice was loud and powerful, "I believe that with everyone's joint efforts, we will be able to achieve this goal!"

Yan Jin followed up his words and elaborated on the specific content and implementation path of the new strategy. Her presentation was clear and logical, every piece of data was carefully considered, and every sentence was full of appeal.

"The formulation of the new strategy is inseparable from the efforts of every employee," Yan Jin's eyes swept across every expectant face in the audience, "I believe that as long as we unite as one and have the courage to fight, we will be able to create a more brilliant future!"

Thunderous applause rang out in the conference room and lasted for a long time. Everyone's face was filled with confidence and expectation. They felt the company's vigorous and upward power and saw the unlimited possibilities for their future development.

"Next," Xiang Yu paused and turned his gaze to Yan Jin, "I have another decision to make..."